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Use Balanced Scorecard for effective strategic implementation

Use Balanced Scorecard for effective strategic implementation Emerging out of the worst economic downturn in its history, Tolko Industries Ltd. was facing serious challenges. Tolko...

Is Consumer Protection Act making consumer a king?

Is Consumer Protection Act making consumer a king? Consumerism promotes both social as well as economic conditions which encourages the buying of goods and services...

Advertisements and the brand ambassadors are marketing or cheating??

Advertisements and the brand ambassadors are marketing or cheating??  A Brand Ambassador is someone who, at the most elementary level, symbolizes a brand in a...

Marketing Myopia

Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard Business Review (HBR) which suggested...

Wars for Market Share

Wars for Market Share Marketing plays fundamental role in economic growth in the present global world.  It is therefore basic reason for studying marketing. Marketing...

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