Why are companies choosing vertical integration?
In business management, vertical integration is an arrangement in which the supply chain of a company is owned by that ...
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Are you aware of the 4 Ts of Marketing mix
Abstract: To stress upon customer imperative and emphasizing on mega distribution Philip Kotler – the renowned Marketing Guru talked about ...
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Core competence and competitive advantage
Core competence and competitive advantage Core competency: Organizations with core competencies enjoy global leadership. It represents the organization’s will to ...
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How to make your supply chain your competitive advantage
A healthy supply chain can lend rock support to the marketing function of the firm.
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