Tag: value

VRIO framework is a business analysis framework which was developed in 1991 by Jay Barney in his work “Firm Resources ...

Defining value in marketing is a bit tricky because it is perceived by customers as per their experience. Buyer Behaviour ...

Why we don’t value our relationships?   We mistaken people around us so often by taking them for granted. We ...

Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard ...

Do you appreciate good work of others? The other day, I had gone with a friend of mine for a ...