What is John Elkington’s Triple Bottom Line Model
John Elkington developed Triple Bottom Line as an accounting basis. Triple Bottom Line (TBL) aims at incorporating sustainable accounting in ...
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Michael Porter on Creating Shared Values
Business strategy as a discipline is deficient without the models and theories put across by Michael Porter; he is the ...
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Advertisements and the brand ambassadors are marketing or cheating??
Advertisements and the brand ambassadors are marketing or cheating?? A Brand Ambassador is someone who, at the most elementary level, ...
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