Tag: Product

What are the 4 Ps of Tourism Industry One of my PhD students is working on her thesis titled “Marketing ...

and fans. The Narendra Modi government is giving additional push to sports. Globally the sports industry is massive which includes ...

Boston Consulting Group’s Matrix is a business analysis tool to evaluate the strategic position of a business unit in terms of ...

Case Study is one of vital type of research Case study is a form of qualitative and also quantitative research ...

Is Consumer Protection Act making consumer a king? Consumerism promotes both social as well as economic conditions which encourages the ...

Advertisements and the brand ambassadors are marketing or cheating??  A Brand Ambassador is someone who, at the most elementary level, ...

Porter’s Generic Strategies In 1980 Michael Porter described three generic strategies which a company of any size (small, medium or ...

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK, ...

How to be seen and heard in crammed markets? Importance of product positioning There are a variety of definitions of product ...

The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a ...