What are the 4 Ps of Sports Industry
and fans. The Narendra Modi government is giving additional push to sports. Globally the sports industry is massive which includes ...
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How did some brands get their names?
A name is the most important identifier of a person, a brand, state, a village, a business, a nation, a ...
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How to make your supply chain your competitive advantage
A healthy supply chain can lend rock support to the marketing function of the firm.
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Why is Nation Branding important in today’s world
Nation Branding In its 2005 “Year of Ideas” issue, The New York Times Magazinelisted nation branding among the year’s most ...
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The new mantra today is to Go Viral
Life was completely different before the Internet came along. There was a time that we used to send letters, greeting ...
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What Great Brands Do to engage their consumers?
We have become so busy in our personal, professional and social lives that we have stopped looking at communication sent ...
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