Tag: marketing management

In the complex world of Sales & Marketing across FMCG, Healthcare, NBFC, and Logistics sectors, I have navigated through 22 ...

Diffusion of Innovation Theory Innovation stimulates growth of a business. The ability to keep on generating winning ideas for new ...

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK, ...

Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard ...

What is Corporate Communication? Corporate communication plays a key role in how investors, suppliers, employees, competitors, government and the general ...