I am happy to announce that my book titled “International Business” has been published in Last week of May 2025 by Himalaya Publishing House its ISBN Number is 978-93-6557-175-2.
This book “International Business” is comprehensive and practical, covering core concepts with real-world examples, caselets, case studies, and organizational consequences. It is up to date with current events and research. The book covers major aspects of international business, including globalization, international trade, foreign direct investment, international finance, international marketing, MNCs and their subsidiaries, CAGE model, Diamond model and international strategies. The book incorporates the latest events, statistics, and research findings in the field. The material is lucid for the students; it talks about how to apply concepts in real-world business situations. The language is clear and brief, avoiding unnecessary jargons. The author has created a clear and logical structure, making it easy for students to follow the flow of information.
Globally, the Indian market is termed as ‘emerging’ market. The Indian academia is also evolving to compete with the briskly changing global market due to the VUCA. This book is an attempt in the backdrop of such evolving academia. Based on the feedback received from students and faculty on my earlier publications, I felt that there was a distinctive need for a reference book that connects the conceptual field of consumer behaviour with more emphasis on the Indian context, not only in terms of basic concepts but also in terms of examples and caselets.
The following objectives have been covered in the book:
- Attract foreign demand.
- Utilize technology.
- Use of economic resources in form of mergers & acquisitions, joint ventures etc.
- International diversification.
- Exporting goods and services.
- Giving license to produce goods in the host country.
- Global customer base.
- Facilitates the transfer of technology, knowledge, and resources between countries, contributing to economic development.
The book covers the latest syllabi in total eight chapters.
1. Introduction to International Trade
2. Evaluating Country Attractiveness
3. Understanding Cultural Difference and its impact of Business
4. International Finance Decision
5. Forex Markets
6. WTO Regional Trade
7. Managing MNCs and subsidiaries
8. Impact of I-R Model on Subsidiary Management
