Management

How reliable is the interview technique?? A lot is said and written on how to answer interviews, how to dress...

The Hawthorne Effect  The Western Electric’s Hawthorne plant was located in Chicago. It had some 29,000 employees and it manufactured...

Creative Destruction required for world’s progress Creative destruction is a process through which something new brings about the termination of...

The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a...

Business Clusters offer competitive advantage  The term business cluster, also known as an industry cluster, was introduced and popularized by...

How do you introduce yourself?  How do you introduce yourself when you meet a visitor, a guest in your office...

Importance of Logo Branding Logo is a graphical mark used to identify a company, an organization, product or brand. Logos...

The art of negotiation Life is a chain of negotiations. Negotiation begins from the morning we get up till we...

Core competence and competitive advantage Core competency: Organizations with core competencies enjoy global leadership. It represents the organization’s will to...

Rural Retail Promises Growth Rural India has not been exposed to the far flung world. The traditions, arts, culture, religious...