Management

Why Performance Appraisals are important? A well-written and well documented performance appraisal is of great importance in all organizations, no...

Happy and engaged employees make better brand ambassadors! While Nestle India the big food maker is battling its biggest crisis...

Both the Jekyll and the Hyde live in us The theme of the novel of Dr. Jekyll and Mr. Hyde...

Why study Organizational Behavior? Frederic Winslow Taylor, (1856-1915) was the first person who attempted to systematically analyze human behavior at work...

Imitation is a practical route to profitability Coca Cola imitated RC Cola in emulating its diet cola product; Visa and...

The ‘Made In’ label matters while buying products The consumer behavior analysts have noted through many studies that ‘Country of...

Advertisements and the brand ambassadors are marketing or cheating??  A Brand Ambassador is someone who, at the most elementary level,...

Parkinson’s Law The Parkinson’s Law is the notion that ‘work expands so as to fill the time available for its...

Trusted leaders wanted   The conventional practice of management to drive results at any costs is ruled out. Managers used...

Porter’s Generic Strategies In 1980 Michael Porter described three generic strategies which a company of any size (small, medium or...