Marketing Management

We consume many products and services every day of our life; from hiring a cab, consuming groceries, snacks, tea/coffee/cold-drink, and...

Truly Amul conveys the taste of India!! The cute little Amul girl – the mascot used by Amul has turned...

Luxury is value-laden in India Luxury as a concept is not unfamiliar to India. Our culture is unique, Indians have...

Bricks and Clicks Business Model Retail reinvention is an ongoing process which is not so simple. Brick and mortar B&M refers...

Today’s marketing realities Marketing in the boundary-less world is not an easy task. Three areas of marketing which have been...

Use market research to develop your business Research, as a universal concept, is the process of gathering information to learn...

Handle the pestering effectively Kids can be easily influenced by the advertisements on various media platforms. Every day we are...

Handle Product Proliferation with Care Branding is a complex process it is tough job for any marketer to personify a...

Keep cherry pickers happy with the right offer Cherry picking is marketing term to define customers who are price sensitive...

Some Creative Advertisement Wars The world of marketing is brutally competitive; each brand fighting for mind share of customers. Advertisements...