Marketing Management

Based upon the market share, each company enjoys one of these positions: Dominant: A firm is in a dominant position,...

Defining value in marketing is a bit tricky because it is perceived by customers as per their experience. Buyer Behaviour...

Ageism is prejudice or discrimination on the basis of a person’s age. It is stereotyping and discriminating against individuals or groups...

The Bottom of Pyramid (BOP) is a socio-economic concept that allows us to group a vast segment of about four...

We consume many products and services every day of our life; from hiring a cab, consuming groceries, snacks, tea/coffee/cold-drink, and...

Truly Amul conveys the taste of India!! The cute little Amul girl – the mascot used by Amul has turned...

Luxury is value-laden in India Luxury as a concept is not unfamiliar to India. Our culture is unique, Indians have...

Bricks and Clicks Business Model Retail reinvention is an ongoing process which is not so simple. Brick and mortar B&M refers...

Today’s marketing realities Marketing in the boundary-less world is not an easy task. Three areas of marketing which have been...

Use market research to develop your business Research, as a universal concept, is the process of gathering information to learn...