Marketing Management

A name is the most important identifier of a person, a brand, state, a village, a business, a nation, a...

When it comes to team building, a must watch movie is The Mighty Ducks. The protagonist Gordon Bombay is a...

Discount coupons have been around for ages; they have continued to evolve over the last hundred years. Coupon clipping is a...

Consumerism is an economic theory which says that a progressively greater level of consumption is beneficial to the consumers. Since...

People get stuck while designing a logo for their new enterprises and also during rebranding an existing one. Logo gives...

Abstract: To stress upon customer imperative and emphasizing on mega distribution Philip Kotler – the renowned Marketing Guru talked about...

Most people these days order products online either from Amazon, Flip kart or eBay. Mobile apps such as Uber, Airbnb,...

Definition of Parity Product is when a brand of good has sufficient amount similarities with other brands of the same...

Communication helps people to perform their jobs and responsibilities. Communication serves as a foundation of human life. All the essential...

In the marketing world where each day new brands are introduced and for any given product, list of substitutes are...