Marketing Management

People get stuck while designing a logo for their new enterprises and also during rebranding an existing one. Logo gives...

Abstract: To stress upon customer imperative and emphasizing on mega distribution Philip Kotler – the renowned Marketing Guru talked about...

Most people these days order products online either from Amazon, Flip kart or eBay. Mobile apps such as Uber, Airbnb,...

Definition of Parity Product is when a brand of good has sufficient amount similarities with other brands of the same...

Communication helps people to perform their jobs and responsibilities. Communication serves as a foundation of human life. All the essential...

In the marketing world where each day new brands are introduced and for any given product, list of substitutes are...

Based upon the market share, each company enjoys one of these positions: Dominant: A firm is in a dominant position,...

Defining value in marketing is a bit tricky because it is perceived by customers as per their experience. Buyer Behaviour...

Ageism is prejudice or discrimination on the basis of a person’s age. It is stereotyping and discriminating against individuals or groups...

The Bottom of Pyramid (BOP) is a socio-economic concept that allows us to group a vast segment of about four...