Marketing Management

VALS stands for Values, Attitudes and Lifestyles. This is trademarked strategic tool which applies to psychographic consumer segmentation. VALS was developed in...

Content marketing helps to build relationships, foster loyalty that leads to repeat purchases and word-of-mouth recommendations.

Direct-to-consumer shock advertisements are common in popular magazines, and particularly aimed at women’s hygiene, breast feeding, anti-smoking, usage of condom,...

Retro marketing has become a phenomenon, and businesses are bringing it to products in almost every area such as automobile,...

The idea in invisible hand in market economy is that competition and self-interest will drive to offer the best products...

What are the 4 Ps of Tourism Industry One of my PhD students is working on her thesis titled “Marketing...

The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five elements help in performing situational analysis which...

and fans. The Narendra Modi government is giving additional push to sports. Globally the sports industry is massive which includes...

The ‘Flywheel Effect’ was introduced as a business concept by Jim Collins in his inspiring book ‘Good To Great’ and it was used to...

Because of too many substitutions people suffer from FOBO as we have so little time and want to make sure...