Marketing Management

What are the 4 Ps of Tourism Industry One of my PhD students is working on her thesis titled “Marketing...

December is always a cheerful yet busy time of year no matter where you are in the world. You see...

The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five elements help in performing situational analysis which...

and fans. The Narendra Modi government is giving additional push to sports. Globally the sports industry is massive which includes...

The ‘Flywheel Effect’ was introduced as a business concept by Jim Collins in his inspiring book ‘Good To Great’ and it was used to...

Because of too many substitutions people suffer from FOBO as we have so little time and want to make sure...

Needs, wants and desires are the three important terms in marketing. No matter how similar they might seem, there are...

Combining a SWOT analysis with TOWS strategies gives small and large businesses the foundation they need to build their companies...

OTT seems to be the new alternative to watching movies in theatres and many filmmakers are rethinking their distribution strategies...

The strategies recommended after BCG analysis help the firm decide on the right line of action and help them implement...