Brand Management

Saluting the centurions Today India is celebrating its 66th Republic day. It was on January 26th, 1950 that the constitution...

Is cannibalization good or bad? In globalized markets successful innovation has become a key driver for revenue growth, competitive margins...

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK,...

How to be seen and heard in crammed markets? Importance of product positioning There are a variety of definitions of product...

The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a...

Harmonising the Product Line A group of closely related products constitutes a Product Line. Managing supple product lines involves more...

Good marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in...

Visual merchandising also includes window displays, signs, interior displays, cosmetic promotions, jewelry promotions, and any other special sales promotions taking...

Nation Branding  In its 2005 “Year of Ideas” issue, The New York Times Magazinelisted nation branding among the year’s most...

We have become so busy in our personal, professional and social lives that we have stopped looking at communication sent...