Brand Management

As humans, as organizations, as products, as services and as nations each one makes an effort to create an identity...

I have seen the most passionate brand loyalists of BlackBerry phones; the phone enjoyed strong fanatics who swore by the...

Communication helps people to perform their jobs and responsibilities. Communication serves as a foundation of human life. All the essential...

Strong Value Chain Helps Build Brand Equity  The concept of the value chain was coined and explained by Michael Porter in his...

Some Creative Advertisement Wars The world of marketing is brutally competitive; each brand fighting for mind share of customers. Advertisements...

Henry Mintzberg’s 5 Ps for strategy Henry Mintzberg is an internationally acclaimed academician and author on business and management. He...

Advertising Trends - Keep Your Consumers Engaged Every day we are showered with umpteen advertisements; they are in newspapers, on...

Imitation is a practical route to profitability Coca Cola imitated RC Cola in emulating its diet cola product; Visa and...

The ‘Made In’ label matters while buying products The consumer behavior analysts have noted through many studies that ‘Country of...

Blogging is in fact catching up A good blog attracts attention of readers. The blogger therefore should create useful content...