What is Long Tail Marketing Strategy?
Long tail marketing strategy refers to the strategy of targeting a large number of niche segments in markets with a...
Petrichor – the earthy scent of the first rain
Rain is one of the most beautiful gifts given to us by Mother Nature. Almost every person loves the rainy...
Avoid micromanaging others for your own good
It’s a big ‘No-No’ to get associated with people who are micromanaging things in their personal and professional lives. It...
Mogra Phulala – A beautiful Marathi movie
On Saturday, 15th June 2019 I watched one well-woven, well scripted, insightful Marathi movie “Mogra Phulala”. It was the second...
What is Autoethnography style of PhD
A doctoral student must keep in mind that his dissertation must make sense, and must offer consequential conclusions. The hypothesis...
Aptitude is described in a variety of adjectives
Aptitude is defined as a high level of intellect or quickness to learn. We use adjectives for describing a person’s...
Six reasons why PESTLE Analysis should be done?
A PESTLE analysis (formerly known as PEST analysis) is a frame or a managerial tool in strategic management used to...
Some of the liveliest songs by Kishore Kumar – Asha Bhosle
Every time Kishore Kumar and Asha Bhonsle were teamed together for duets, they created magic. Kishore’s irresistible magical vocals and...
What is Contingency Model by Fred Fiedler
The Fiedler Contingency Model was created in the mid-1960s by Fred Fiedler - a social scientist who studied the personality...
Transition is coping with past, present and future
Life does not always comply with our wishes; it throws some good, bad and some ugly challenges. If anything is...