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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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              Organizational structures  shape company’s value creation

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              What is Asset Specificity?

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                How to write an appropriate title 

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                Can India regain the title of Vishwaguru?

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                What impact can Knowledge have on Society?

                A Big Salute all our teachers!!!

                What is Triple Helix Model for innovation?

                Where in the world teachers are most respected?

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                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

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                  How to write a Research Paper?

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                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

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                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                      Gossip acts as a Social and Psychological Mechanism

                      Gossip acts as a Social and Psychological Mechanism

                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

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                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

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                      Gossip acts as a Social and Psychological Mechanism

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      October 26, 2026
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                      Gossip is widely considered a fundamental aspect of human nature, acting as an evolutionary adaptation for social bonding, information sharing, and enforcing community norms. It serves as a vital social skill rather than merely a flaw, helping individuals manage reputations and navigate complex social networks.

                      Thus far, research has shown that people are motivated to engage in gossip to bond with group members, entertain themselves, exchange information, vent emotions, and maintain social order. These motives can be argued to be largely harmless and even rooted in constructive tendencies. Essentially, research suggests that approximately 75% of gossip is neutral, functioning more as a mechanism for tracking social information rather than malicious rumour-mongering.

                      Psychological and Biological Foundations of Gossip

                      People thrive on gossip because it serves as a powerful, psychologically rewarding social tool that fosters bonding, relieves stress, and boosts self-esteem. It acts as “social glue,” releasing feel-good chemicals such as serotonin and dopamine, while also helping individuals navigate social norms, assert power, and feel more secure about their own lives.

                      Gossip creates social bonding and trust. Sharing private information creates intimacy and signals safety between individuals. Brain chemistry plays a significant role in this process: sharing secrets triggers the release of oxytocin, dopamine, and serotonin, producing genuine pleasure and a sense of connection.

                      Gossiping also enhances people’s self-esteem and reduces insecurity. Individuals sometimes use gossip as a psychological shield to cope with personal insecurities or poor self-image. By focusing on others’ failings, they may temporarily feel better about their own circumstances. Historically, gossip replaced physical grooming in early human societies, allowing individuals to identify trustworthy members, manage reputations, and enforce cooperation.

                      Social Functions of Gossip

                      Gossip is considered healthy when it is non-malicious and used to strengthen bonds, manage social norms, and reduce stress. It fosters intimacy and helps individuals understand group expectations without requiring direct personal experience.

                      Gossip adds excitement to life and conversations by providing entertainment and an outlet for boredom. In many situations, gossip also serves a protective role by warning others about harmful individuals or reinforcing moral standards through reputation monitoring.

                      Controlling information makes individuals feel important, knowledgeable, and relevant. Gossipers often function as information brokers, shaping reputations and regulating social norms within groups. By circulating insider knowledge, they influence trust relationships and group dynamics. However, excessive negative gossip may diminish credibility and social influence over time.

                      Gossip Among Leaders and Public Figures

                      Gossip has historically surrounded influential individuals, often shaping public perception and political narratives.

                      As a former UN diplomat and Member of Parliament, Shashi Tharoor has been globally recognized and frequently in the spotlight. He has been described as a “tweeting minister,” maintaining a highly public-facing persona that often attracts gossip, social media chatter, and media scrutiny regardless of his political position.

                      Donald Trump is often regarded as a strategic user of gossip, frequently sharing information and personal anecdotes to dominate media headlines and shape public opinion throughout his business and political career.

                      Historical records suggest that Indira Gandhi, known as a proactive and strong-willed leader, was highly conscious of her public image. She actively monitored public narratives and political gossip, using such information strategically to remain politically effective.

                      Similarly, Rishi Sunak, although a British politician of Indian origin, attracted significant global attention during his tenure as UK Prime Minister. Personal gossip about his popularity and background became widely discussed in international media.

                      Historical and Cultural Perspectives

                      Gossip has also played a role in shaping cultural and political understanding across different eras.

                      Nelson Mandela, despite being revered as a statesman, was known to enjoy storytelling and discussions about politicians and celebrities, using such conversations to better understand human behavior.

                      Similarly, Queen Victoria, despite her stern public image, was reportedly highly romantic as a young monarch and enjoyed hearing gossip about the personal lives of those in her court.

                      Historical accounts indicate that even Adolf Hitler, despite his destructive legacy, was reportedly interested in gossip about actors and musicians. Likewise, John F. Kennedy’s rise to power was accompanied by widespread fascination with his family life, generating extensive media gossip during the 1960s.

                      Gossip in the Age of Social Media

                      In contemporary society, social media platforms have significantly amplified gossip. Information now spreads instantly to global audiences and remains permanently accessible, allowing stories to be revisited, reshaped, and redistributed over time.

                      Social media strengthens the relationship between negative gossip and emotional exhaustion, particularly in workplace environments, where persistent gossip may lead to reduced morale and increased stress.

                      At the same time, online gossip functions as a modern form of social interaction—a “digital backyard fence.” Sharing information, even when unverified, allows individuals to feel connected, informed, and socially engaged. While online gossip can be destructive, it also serves as a mechanism for releasing emotions, strengthening bonds, and reinforcing community norms.

                      Conclusion

                      Gossip is far more than idle talk; it is a deeply rooted social and psychological mechanism that plays a vital role in human interaction. From early human societies to modern digital platforms, gossip has served as a tool for bonding, reputation management, and social regulation.

                      When used constructively, gossip promotes trust, emotional connection, and social cohesion. However, when misused especially in the digital age it can lead to reputational harm and emotional distress. Understanding gossip as a complex social phenomenon rather than merely negative behavior allows for a more balanced appreciation of its role in human society.

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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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