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                      Importance of Training and Development with special reference to ADDIE Model

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 28, 2022
                      in Human Resources Management, Management
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                      ADDIE Model Training and Development.jpg

                      Organizations understand that merely hiring lot of employees doesn’t help them streamline their business operations; people don’t fit the job profile precisely. They need training to strengthen the requisite skills and learn new ones. Training and development ads essence to the newly acquired employees, it helps them to learn new skills, sharpen skills already known to them, perform better and increase productivity. Some employees outshine post training and become leaders. Since a company is the sum total of what employees achieve individually, organizations should do everything in their control to ensure that employees perform at their peak; their desire and ability to push beyond their level helps give peak performance.

                      Training and development helps companies gain and retain top talent, it increase job satisfaction and morale, and training improves productivity and earn more profit. Additionally, training helps employees to increase their productivity.

                      Some of the common types of training programs are as follows:

                      Orientation training

                      Provides the new employee with brief and accurate information to make him/her more comfortable in the job. The training programme encourages employee confidence and helps the new employee adapt faster to the job. New employees grasp SOPs more effectively. A good orientation programme helps retain workforce.

                      On-board training

                      On-board training is about integrating with the other employees, management, and the corporate culture.

                      Technical skills training

                      Technical Training teaches the skills needed to design, develop, implement, maintain, support or operate a particular technology or related application, product or service.

                      Soft-skills training

                      Soft Skills training focuses on identifying employee strengths and weaknesses and how to use them to project a positive as well as confident image. This leads to employee’s better success both in the personal and professional aspects of life.

                      Product or service training

                      Product knowledge is a skill where your employees fully understand and can effectively communicate with customers about your product, its features, benefits, uses, and support needs. Product knowledge is most important for all employees of an organization.

                      Compliance training

                      Compliance training refers to the process of educating employees on laws, regulations and company policies that apply to their day-to-day job responsibilities.

                      Franchise training

                      The goals of any good franchise system are to achieve consistent, sustainable replication of their brand promise to consumers, and for the franchise system to be financially successful at every level. Training is a major component of achieving that goal.

                      Managerial and leadership training

                      Leadership and management training programs courses are specialized programs designed to help the employees to learn new leadership techniques and refine old skills to run their team with newness, including assertive communication, motivation methods, and coaching.

                      ADDIE Model

                      One of the most used model of training and development is the ADDIE Model of instruction systems design was first developed for the U.S. Army during the 1970s at Florida State University’s Centre for Educational Technology, and it was later adapted for use by all branches of the U.S. Armed Forces. The model has become a widely used and frequently modified practice within the private sector, especially for compliance training and learning events that are not time-sensitive. The biggest attraction of the ADDIE Model is its flexibility; it can be used with both individualized and traditional instructions. In addition, its phases are frequently modified to suit user needs, and it can be used in combination with other models.

                      ADDIE is an acronym for the five phases of this approach to courseware development:

                      Analysis

                      Training Need Analysis is the process in which the company identifies training and development needs of its employees so that they can do their job effectively. It involves a complete analysis of training needs required at various levels of the organisation. The HR department with the training professional identifies and details the instructional challenge of the course, the learning objectives and issues such as learner skill level.

                      Design

                      Designing a training program involves a series of steps from identifying the learning objectives, course output, determining the training content, deciding the methodologies, selecting the learning activities, defining evaluation criteria and to specifying follow-up activities. The training professional addresses a variety of concerns to achieve optimal courseware design and systematic program development. These factors include learning objectives, content, assessment instruments, exercises, subject matter analysis, lesson planning and media.

                      Development

                      The training professional creates the content following the design several phase blueprint. It includes storyboards and graphics, as well as the integration of e-learning technologies etc. Organizations like ICICI bank in association with Sikkim Manipal University have designed tailor-made management courses that bring out an overall development in a fresh graduate employee. These training are designed for the right fit-out for a job, post-training, to a specific organizational culture, practices, processes, overall grooming and management.

                      Implementation

                      Many organizations have extensive training programs that cover all aspects of hard and soft skills. These trainings are conducted in such a way that employees get a mandatory number of hours of training every quarter or year. This is done to ensure that employees are enabled to perform their job duties according to their potential. The phase of implementation focuses on developing procedures for training both the facilitators and the learners. Facilitator training should explain the curriculum, learning outcomes, method of delivery and testing procedures.

                      Evaluation

                      The evaluation phase is a continuous process throughout the design process. Its purpose is to ensure that all learning goals will meet the specified business needs. The training professional also identifies on-the-job performance goals and ensures that business needs are met. Evaluation provides feedback to help you identify if your training achieved your intended outcomes, and helps you make decisions about future trainings.

                      ADDIE Training & Development

                      Organizations such as AT&T, Amazon, GE, P&G, HUL, Infosys, Capgemini emphasize on training and development programs continuously. 

                      AT&T helps millions around the globe connect with entertainment, mobile, high-speed Internet and voice services. Their locations hiring is U.S. They have more than 280,000 employees worldwide. AT&T University is an executive-led program which focuses on leadership and management development training programme housed at their Dallas headquarters, with satellite campuses across the U.S. In partnership with Georgia Tech and Udacity Inc. AT&T has helped create the first-ever Online Master of Science in Computer Science (OMS CS) degree and partnered with Udacity to create and launch several self-paced, fast-track technical credentials called Nanodegrees across web and mobile development, data analytics and tech entrepreneurship, with more programs to come.

                      Why the company offers a rigorous training programme? The reason is the company does not believe in just hiring and the traditional educational system as sources for reconstructing or finding new talent. The company needs employees who are ready to work in a competitive and more digital world. AT&T believes in aligning company leaders to strategic business innovation and results, skilling and reskilling their 280,000 employees and inspiring a culture of continuous learning. The company looks out for people who are enthusiastic about technology and innovation and have excellent communication and customer service skills. They seek people who can thrive in a fast-paced, diverse work environment and who have a commitment to the very highest standards of honesty, integrity and respect.

                      Amazon hires people who are obsessed to give the customers best of services, people who have passion for invention, commitment to operational excellence and long-term thinking. They hire people worldwide and they have 245,200 employees worldwide.

                      Amazon gives their newly acquired employees an intensive, month-long training and leadership program prior to hire. Amazon prepays 95% of tuition for employees at fulfilment centres to take courses in in-demand fields. A “Virtual Contact Centre” trains employees to work from home.

                      Why the company offers this training? They prepare their employees to own the company from day one, that’s the reason they train them to take ownership over products and services that impact millions of customers. This helps them pioneer a career at Amazon.

                      Capgemini is a highly employee-centric organisation, they believe in nurturing the employees throughout their career with the company, since the time they are hired. They prepare the employees to compete in a highly competitive marketplace that is driven by ever-changing technological innovation. They practice initiatives such as Group Learning & Development (Group L&D) to prepare employees to be sensitive to their clients’ business needs. Other programs include training fresh hires in emerging tech such as data analytics, where they have collaborated with universities. 

                      Infosys has power programmes to up skill their employees. It was one of the first companies to offer a hike if the employees re-skilled in emerging technology. Its bridge programmes skill young talents who have spent a minimum of three years in the organisation to get trained in areas such as consulting, full-stack development (a full stack web developer is a person who can develop both client and server software. In addition to mastering HTML and CSS, he/she also knows power programming), tech architecture and more. The aim is to provide employees with alternate career growth instead of them leaving organisations for further studies. It had offered a salary rise by 80-120% to those who up skilled. 

                      Conclusion

                      Why is training so important? Why organizations invest in it? What type of behavioural changes is desired post training? Whom to train? Which area? When to train?  Where to train? How to train? The core of training plan needs lot of thinking before implementation.

                      Tags: ADDIE ModelanalysisDesign of TrainingDr. Vidya HattangadiFranchise trainingHuman resource ManagementManagementOn-board trainingProduct or service trainingSoft-skills trainingTechnical skills trainingTraining & Development
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