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Dr. Vidya Hattangadi
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    The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

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    Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

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            The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

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              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              The Invention of the Shopping Cart and Its Psychological Impact on Consumer Behaviour

              Organizational structures  shape company’s value creation

              Organizational structures  shape company’s value creation

              What is Asset Specificity?

              What is Asset Specificity?

              Do you know who Owns Corporations?

              Do you know who Owns Corporations?

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

              What are Treasury Bills?

              What are Treasury Bills?

              What is SERVQUAL Model?

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              What is Olfactory Marketing?

              “It all Starts with Nescafe”

              “It all Starts with Nescafe”

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                Educational Leaders who fought for women’s education did not seek validations from society

                Educational Leaders who fought for women’s education did not seek validations from society

                Experiential learning is the future

                Experiential learning is the future

                How to write an appropriate title 

                How to write an appropriate title 

                Can India regain the title of Vishwaguru?

                Can India regain the title of Vishwaguru?

                What are the problems faced in online lectures?

                What impact can Knowledge have on Society?

                A Big Salute all our teachers!!!

                What is Triple Helix Model for innovation?

                Where in the world teachers are most respected?

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                  Importance of Citation in Research

                  What is Autoethnography style of PhD

                  Can scholarly articles/papers from blogs be cited in research work?

                  The complete guide on how to select the right PhD topic

                  All you wanted to know out how a PhD thesis is assessed?

                  Mixed Method Research is Most Suitable

                  What is the difference between economic bubble and economic boom?

                  How to write a Research Paper?

                  Case Study is one of vital type of research

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                    American Hegemony is at critical juncture 

                    American Hegemony is at critical juncture 

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Impact of the Thucydides Trap and Clash of Civilization  on International Businesses

                    Launch of my book  titled “International Business”

                    Launch of my book titled “International Business”

                    Gift City is becoming India’s Capital Gateway

                    Gift City is becoming India’s Capital Gateway

                    The science of Psephology

                    The science of Psephology

                    What is the Future of BRICS Currency?

                    What is the Future of BRICS Currency?

                    Ram Mandir tableau graced the 75th Republic Day of India

                    Ram Mandir tableau graced the 75th Republic Day of India

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                    Why should our history be re-written?

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                      Manthan – The Movie about India’s Dairy Cooperative Movement  

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      Guiding 35 PhDs: A Journey of Mentorship, Transformation and Academic Fulfilment

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      The Story Behind the song “Khoya Khoya Chand” from Film Kala Bazar

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      Arrival of my new book on Faith Economy co-authored by Dr. Shilpa Shinde

                      The story behind the Swedish word Lagom which means Just Enough

                      The story behind the Swedish word Lagom which means Just Enough

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Lasting friendship between R.K.Narayan and Graham Green that shaped the famous film novel ‘The Guide’

                      Mumbai’s Historic Single Cinema Screen Maintains Brand Loyalty of Marathi Cinema Viewers 

                      Why Memories are a fuel of our life

                      Why Memories are a fuel of our life

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                      Does tagging help defining a relationship?

                      Dr Vidya Hattangadi by Dr Vidya Hattangadi
                      September 26, 2022
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                      Is it necessary to give each relationship in our life a name or a tag? As in ‘friend’, ‘uncle’, ‘aunt’, ‘guru’, ‘senior’, ‘junior’, ‘cousin’ ‘enemy’, etc, etc.  Sometimes we meet people whom we love for several reasons; those reasons are understood only by our heart.  Some relations cannot be described, they are felt. And such relationships can only be experienced they don’t need to be given names. But the irony is that we go out of our way to tag our relationships for the sake of societal pressure. In reality most times no rapport exists between two people; fake promises, fake smiles do not build a bond. Everything is just being faked to just keep up a tag of relationship.

                      Feelings are the conscious experience of emotional reactions. They cannot be tagged appropriately. We stain our bonding by labelling it as a relationship. Sometimes, two people are drawn to each other but their relationship has no name. By giving a label to a relationship we start expecting reactions and responses just to conform to the norms of the label set in. Because of social media, I have met few faces whom I have not tagged with any relation, but, I know they are nice people. Those untagged relations enable enjoying presence of those people in life, thought on the social media.

                      In spiritual journeys, the word realization denotes the feeling of oneness with the Universe. A realized person is in love with everything and everybody. No label is helpful to describe that state of mind. It is an experience to be cherished. No words can capture that experience. It is better to love someone whom you do without any kind of tag because these kinds of relations tend to live longer than the tagged relationships.

                      What is a tag and how it’s relevance changes? Most of the tags are not understood by the any generation. What can be done here? In order for people to understand the various tags, you need to come out and explain. Putting a label is the expectations of others. It may be liberating and exciting for not putting a name to the relationship or even your own life choices. But it is better to express the fact and explain people who care for you the meaning of the label. For example, we call unknown people ‘bhaisab’, ‘bhabhiji’, ’beta’….why?

                      The relationships nowadays are ‘make or break’ in jiffy! Thus I feel is it not important to test the waters before putting a tag on it? We do not want to rush into anything and would rather go with the flow. We would like to recognize how we are feeling before jumping into the fashion of a labelling. When the relationship is more in a secure phase, maybe then it can be labelled.

                      In any relationship, it is important that there is clarity from the beginning.  Youngsters just jump right into the relationship without clarifying any rules. Where the relationships are concerned, there should be always set boundaries. It’s better to express how you feel and what you would do and what you must not. It is always the clarity that makes a relationship grow stronger.

                      What I am trying to say is expressed aptly and beautifully in a song about eternal nature of love, which blossoms and is unhurt when it is unnamed. It is one of the most famous songs sung by Lata Mangeshkar “humne dekhi hai un aankhon ki mehekati khushbu” the song is penned by the genius Gulzar in the movie Khamoshi (1969) based on a Bengali short story by Ashutosh Mukherjee. The song is composed by Heman Kumar.

                      "YouTube

                      We invest our emotions in some relationships without thinking about where the relationship would lead, without thinking about end results and such relationships are most beautiful ones. When we go with the flow, without thinking pros and cons, at times it just leads to a great journey. The labelling or the tags are just to portray ‘’meaning’’ to the society and such relations get restricted in a framework. I conclude the passage by saying “no tag is the best tag.”

                      Tags: Dr. Vidya HattangadifriendsGulzarlabelLata Mangeshkarmake or breakMovie Khamoshino tagRelationshipTag
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                      Dr Vidya Hattangadi

                      Dr Vidya Hattangadi

                      Dr. Vidya Hattangadi is an accomplished academician, researcher, and thought leader with over four decades of combined experience 20 years in managerial roles in industry and 24 years in management education. She holds a PhD in Marketing Management from Savitribai Phule Pune University and a D.Litt. from the University of Mumbai for her post-doctoral published work. She is a prolific writer and blogger, Dr. Hattangadi runs the widely read blog www.drvidyahattangadi.com, which enjoys strong organic traffic and engages readers across a broad spectrum of subjects, including management, leadership, psychology, social trends, music, current affairs, and politics and psychology. Her blog is 12 years old. Her experience of combining knowledge of industry work with an academic background creates a powerful, "pracademic" profile that bridges the gap between theoretical knowledge and practical application. This hybrid approach has made her a powerful Professor in the classrooms and she has produced graduates who are not just knowledgeable, but industry-ready. She worked for Maratha Mandir’s Babasaheb Gawde Institute of Management Studies as Director, Research Head and Professor. She has written a fortnightly column for The Financial Express from 2017 to 2021 and has contributed extensively to leading publications such as The Hindu, Free Press Journal, and The Economic Times. Her articles are known for their analytical depth, clarity, and relevance to contemporary issues. Dr. Hattangadi has successfully guided 35 PhD scholars in Management Studies across institutions such as the University of Mumbai, SNDT Women’s University, and Yashwantrao Chavan Maharashtra Open University (YCMOU) and Guglielmo Unimarconi Italian University. Currently, she is working on her YouTube channel "Vidya's Vidya" mentoring doctoral researchers in the areas of Finance, Strategic Management, Organizational Behaviour, Human Resource Management, and Marketing Management. She is an accomplished author, she has written books on Strategic Management, Buyer Behaviour, International Business and Entrepreneurship Management, Faith Economy, contributed chapters to four edited volumes of books, and published over 350 research papers in national and international journals. Her scholarly work has strong visibility and impact, reflected in her robust presence on Google Scholar, Research Gate, Vidwan etc. Her research in all fields of management studies is truly ground-breaking. The rigor and depth of her knowledge have set a new standard in our field of management studies.

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