Dr. Vidya Hattangadi

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How sibling rivalry gave rise to two great brands in sportswear market

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What is the Triple Helix Model for Innovation
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Mixed Method Research is Most Suitable

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Case Study is one of vital type of research
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Gift City is becoming India’s Capital Gateway

The science of Psephology

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Ram Mandir tableau graced the 75th Republic Day of India

The rise of India as a Religious Tourism Destination

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Inspiring leadership of Malavika Hegde in managing crisis of Café Coffee Day CCD

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How Aroma marketing adds to the Christmas festivity

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Diwali is the festival of lights

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Nine Avatars of Durga Represents Nine Stages of Woman’s Life

Navratri – the festival of invoking Shakti
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How sibling rivalry gave rise to two great brands in sportswear market

How sibling rivalry gave rise to two great brands in sportswear market

by Dr Vidya Hattangadi

January 5, 2026

The rivalry drove innovation leading to better products. Both Adidas and Puma are leading brand in sports world.

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