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Why Organizations use Disruptive Market Positioning for Brand’s Success

Comparison of SPACE Matrix with Michel Porter’s Generic Strategies

Why Organizational Behaviour Models are Important

Stephan Covey’s Time Matrix

Employee Retention Challenges in 2025 and beyond

Green Human Resource Management Practice and Green CSR is the need of hour

Geographic Organizational Structure

VALS Framework to understand the consumer values and lifestyle

Negotiation is both an art and science
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A Big Salute all our teachers!!!

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What is the Triple Helix Model for Innovation
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The complete guide on how to select the right PhD topic

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Mixed Method Research is Most Suitable

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How to write a Research Paper?

Case Study is one of vital type of research
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The science of Psephology

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Ram Mandir tableau graced the 75th Republic Day of India

The rise of India as a Religious Tourism Destination

Why should our history be re-written?

Inspiring leadership of Malavika Hegde in managing crisis of Café Coffee Day CCD

What is Protagoras Paradox?

What has Balbir Singh Seechewal done to be known as Eco Baba?
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Workplace Spirituality is need of the hour for sustainability of organizations

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Ti yete anki jate (she comes and goes)

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Aum Poornamadah Poornamidam

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Home Tag Reverse Positioning

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Why Organizations use Disruptive Market Positioning for Brand’s Success

by Dr Vidya Hattangadi

Brand positioning is crucial for differentiating a brand and shaping consumer perceptions in a competitive market. Disruptive market positioning, through ...

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