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Why Organizations use Disruptive Market Positioning for Brand’s Success

Comparison of SPACE Matrix with Michel Porter’s Generic Strategies

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Employee Retention Challenges in 2025 and beyond

Green Human Resource Management Practice and Green CSR is the need of hour

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VALS Framework to understand the consumer values and lifestyle

Negotiation is both an art and science
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What is the Triple Helix Model for Innovation
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Mixed Method Research is Most Suitable

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Case Study is one of vital type of research
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The rise of India as a Religious Tourism Destination

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Inspiring leadership of Malavika Hegde in managing crisis of Café Coffee Day CCD

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Home Tag Marketing Positioning

Tag: Marketing Positioning

Why Organizations use Disruptive Market Positioning for Brand’s Success

by Dr Vidya Hattangadi

Brand positioning is crucial for differentiating a brand and shaping consumer perceptions in a competitive market. Disruptive market positioning, through ...

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