Tag: Marketing

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK, ...

The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a ...

Social Entrepreneurs turning small ideas into big  Just as entrepreneurs change the face of business, social entrepreneurs act as the ...

The Blue Ocean Strategy coined by W. Chan Kim and Renée Mauborgne recognizes that that there is no such thing ...

Ambush marketing is a type of marketing by a company that is not an official sponsor of an event, but ...

Harmonising the Product Line A group of closely related products constitutes a Product Line. Managing supple product lines involves more ...

Good marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in ...