Tag: Marketing

Brands often fail due to poor strategies. Some of them are failures to innovate, understand their target audience, adapt to ...

Giffen's paradox refers to the possibility that standard competitive demand, with nominal wealth held constant, can be upward sloping, violating the ...

The book covers the latest syllabi in total eight chapters. 1. Introduction to International Trade 2. Evaluating Country Attractiveness 3. ...

Brand positioning is crucial for differentiating a brand and shaping consumer perceptions in a competitive market. Disruptive market positioning, through ...

Space Matrix is a broader analysis tool that considers both internal and external factors like market attractiveness and competitive position ...

The benefits of time matrix are managing time for greater benefits. It includes greater clarity, greater capability, and greater confidence. When ...

A geographical structure can offer several operational and strategic advantages, including close communication with local customers, strong collaborative teams at each ...

VALS stands for Values, Attitudes and Lifestyles. This is trademarked strategic tool which applies to psychographic consumer segmentation. VALS was developed in ...

In the complex world of Sales & Marketing across FMCG, Healthcare, NBFC, and Logistics sectors, I have navigated through 22 ...

Content marketing helps to build relationships, foster loyalty that leads to repeat purchases and word-of-mouth recommendations.