Tag: Marketing

A geographical structure can offer several operational and strategic advantages, including close communication with local customers, strong collaborative teams at each ...

VALS stands for Values, Attitudes and Lifestyles. This is trademarked strategic tool which applies to psychographic consumer segmentation. VALS was developed in ...

In the complex world of Sales & Marketing across FMCG, Healthcare, NBFC, and Logistics sectors, I have navigated through 22 ...

Content marketing helps to build relationships, foster loyalty that leads to repeat purchases and word-of-mouth recommendations.

Havard cases are also taught in business schools around the world, as well as in other Executive Education programmes and ...

Direct-to-consumer shock advertisements are common in popular magazines, and particularly aimed at women’s hygiene, breast feeding, anti-smoking, usage of condom, ...

The idea in invisible hand in market economy is that competition and self-interest will drive to offer the best products ...

What are the 4 Ps of Tourism Industry One of my PhD students is working on her thesis titled “Marketing ...

This book aims to provide a direct presentation of the theories and practices of strategic management globally. The strategy-making process ...

Both shadowing and reverse shadowing help the people grow in organization. Leaders are becoming mindful of co-existing with the juniors ...