Tag: Marketing

The bullwhip effect is a phenomenon in supply chain management where small changes in consumer demand create increasingly enlarged and ...

The rivalry drove innovation leading to better products. Both Adidas and Puma are leading brand in sports world.

In corporate strategy, assets are broadly classified as tangible (physical) and intangible (non-physical), which are further categorized by their liquidity, ...

The primary aim of formulating a corporate strategy is to distribute its resources in the best way to derive maximum ...

Corporate boundaries define the limits of an organization's activities, responsibilities. It also limits to employee conduct, their physical and operational ...

While SBUs are semi-independent units, their success often relies on cooperation and alignment with other units and the corporate strategy.

A well-defined organisational structure can enhance efficiency, decision-making, and communication. Depending on the structure and type of business, decisions can ...

Agency theory explains the relationship between a principal, who delegates authority, and an agent, who acts on the principal’s behalf.

Joint ventures (JVs) between two or more companies have proven to be a highly effective way to develop new business ...

Asset ownership is the legal right of an individual or entity to possess, control, and derive economic value from it ...