My New Book on Buyer Behaviour
In the complex world of Sales & Marketing across FMCG, Healthcare, NBFC, and Logistics sectors, I have navigated through 22 ...
Read moreIn the complex world of Sales & Marketing across FMCG, Healthcare, NBFC, and Logistics sectors, I have navigated through 22 ...
Read moreThe use of syllogisms as a tool for understanding can be dated back to the logical reasoning proposed by Aristotle. ...
Read moreContent marketing helps to build relationships, foster loyalty that leads to repeat purchases and word-of-mouth recommendations.
Read moreHavard cases are also taught in business schools around the world, as well as in other Executive Education programmes and ...
Read moreDirect-to-consumer shock advertisements are common in popular magazines, and particularly aimed at women’s hygiene, breast feeding, anti-smoking, usage of condom, ...
Read moreRetro marketing has become a phenomenon, and businesses are bringing it to products in almost every area such as automobile, ...
Read moreChoice of words in communication can change the course of decision making in life. The vocabulary used must express feeling ...
Read moreWriting a good title is a difficult task; most writers get stuck and end up giving irrational titles. Most often, ...
Read moreSometimes it can feel like you're always chasing something you can't have. It can feel like the more someone pulls ...
Read moreEducation is most important for mental, physical and spiritual democracy. India must regain its intellectual leadership and once again emerge ...
Read more