Dr. Vidya Hattangadi

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Why Organizations use Disruptive Market Positioning for Brand’s Success

Comparison of SPACE Matrix with Michel Porter’s Generic Strategies

Why Organizational Behaviour Models are Important

Stephan Covey’s Time Matrix

Employee Retention Challenges in 2025 and beyond

Green Human Resource Management Practice and Green CSR is the need of hour

Geographic Organizational Structure

VALS Framework to understand the consumer values and lifestyle

Negotiation is both an art and science
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Can India regain the title of Vishwaguru?

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A Big Salute all our teachers!!!

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Where in the world teachers are most respected?

What is the Triple Helix Model for Innovation
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Can scholarly articles/papers from blogs be cited in research work?

The complete guide on how to select the right PhD topic

All you wanted to know out how a PhD thesis is assessed?

Mixed Method Research is Most Suitable

What is the difference between economic bubble and economic boom?

How to write a Research Paper?

Case Study is one of vital type of research
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The science of Psephology

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Ram Mandir tableau graced the 75th Republic Day of India

The rise of India as a Religious Tourism Destination

Why should our history be re-written?

Inspiring leadership of Malavika Hegde in managing crisis of Café Coffee Day CCD

What is Protagoras Paradox?

What has Balbir Singh Seechewal done to be known as Eco Baba?
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Workplace Spirituality is need of the hour for sustainability of organizations

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Ti yete anki jate (she comes and goes)

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Definition of a charismatic personality

Aum Poornamadah Poornamidam

The Law of Three

Raag Kirwani

A story about the power of spiritual faith
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Home Tag Breakaway Positioning

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Why Organizations use Disruptive Market Positioning for Brand’s Success

by Dr Vidya Hattangadi

Brand positioning is crucial for differentiating a brand and shaping consumer perceptions in a competitive market. Disruptive market positioning, through ...

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