Dr. Vidya Hattangadi

Needs, wants and desires are the three important terms in marketing. No matter how similar they might seem, there are...

Today’s workforce which includes a cross-section of Boomers, Gen X, Millennials and Gen Z has distinct wants, needs and ways...

Combining a SWOT analysis with TOWS strategies gives small and large businesses the foundation they need to build their companies...

As technology continues to improve, companies will be forced to adapt, change or die. They need to remain customer centric....

bad bank experiments have worked well around the world. It will work well in India too because it will reduce...