Dr. Vidya Hattangadi

Why people like to talk about themselves? All of us come across people who love to talk, talk and talk...

Why study Organizational Behavior? Frederic Winslow Taylor, (1856-1915) was the first person who attempted to systematically analyze human behavior at work...

Imitation is a practical route to profitability Coca Cola imitated RC Cola in emulating its diet cola product; Visa and...

10 evergreen hits of Kishore Kumar The most versatile singer Kishore Kumar has sung for all the actors from 1950s...

The ‘Made In’ label matters while buying products The consumer behavior analysts have noted through many studies that ‘Country of...