Management

Ambush marketing is a type of marketing by a company that is not an official sponsor of an event, but...

Pareto's Principle, the 80/20 rule, serves a daily reminder to focus 80 percent of the time and energy on the...

Cloud computing offers immediate cost savings it promises a greater agility, speed, and reach.

Harmonising the Product Line A group of closely related products constitutes a Product Line. Managing supple product lines involves more...

                      Shamrock way Despite a growing global population, different branches...

Good marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in...

Visual merchandising also includes window displays, signs, interior displays, cosmetic promotions, jewelry promotions, and any other special sales promotions taking...

Innovations increase productivity also; in the long run, it has a huge impact on a nation’s standard of living. It...

A healthy supply chain can lend rock support to the marketing function of the firm.

  In most football teams the quarterback is the team leader. Why is that? Is there something magic about that...