Management

Is Consumer Protection Act making consumer a king? Consumerism promotes both social as well as economic conditions which encourages the...

Trouble-free Brand Integration Is a Must in M&A Mergers and acquisitions is common practice in the business world. It allows...

Why we don’t value our relationships?   We mistaken people around us so often by taking them for granted. We...

Why Performance Appraisals are important? A well-written and well documented performance appraisal is of great importance in all organizations, no...

Happy and engaged employees make better brand ambassadors! While Nestle India the big food maker is battling its biggest crisis...

Both the Jekyll and the Hyde live in us The theme of the novel of Dr. Jekyll and Mr. Hyde...

Why study Organizational Behavior? Frederic Winslow Taylor, (1856-1915) was the first person who attempted to systematically analyze human behavior at work...

Imitation is a practical route to profitability Coca Cola imitated RC Cola in emulating its diet cola product; Visa and...

The ‘Made In’ label matters while buying products The consumer behavior analysts have noted through many studies that ‘Country of...

Advertisements and the brand ambassadors are marketing or cheating??  A Brand Ambassador is someone who, at the most elementary level,...