Management

Truly Amul conveys the taste of India!! The cute little Amul girl – the mascot used by Amul has turned...

Luxury is value-laden in India Luxury as a concept is not unfamiliar to India. Our culture is unique, Indians have...

Bricks and Clicks Business Model Retail reinvention is an ongoing process which is not so simple. Brick and mortar B&M refers...

Do you love your job? It is a fact that most people don't love their work; they still go to...

Jack Welch In the 20 years that Jack Welch led GE, its revenues rose from $30 to $130 billion and...

Who sits next to you in your workplace matters the workplace wellbeing? Have you ever wondered why suddenly some employees...

Today’s marketing realities Marketing in the boundary-less world is not an easy task. Three areas of marketing which have been...

Use market research to develop your business Research, as a universal concept, is the process of gathering information to learn...

Handle the pestering effectively Kids can be easily influenced by the advertisements on various media platforms. Every day we are...

Handle Product Proliferation with Care Branding is a complex process it is tough job for any marketer to personify a...