Management

Women are outperforming men in number of entrepreneurial ventures of late; a new report from Pricewaterhouse Coopers (PwC) and Crowdfunding...

Defining value in marketing is a bit tricky because it is perceived by customers as per their experience. Buyer Behaviour...

Together, the world is under a huge transition: we are facing an economical, social and ecological changeover. For a sustainable...

Mutual funds do not enthuse many investors because people are yet to get used to them. People have vague ideas...

DISC (Dominance, Influence, Conscientiousness, and Steadiness) is a behaviour assessment tool created by psychologist William Moulton Marston. The assessment centres on...

Ageism is prejudice or discrimination on the basis of a person’s age. It is stereotyping and discriminating against individuals or groups...

The Bottom of Pyramid (BOP) is a socio-economic concept that allows us to group a vast segment of about four...

The pursuit of synergy is practiced by most businesses in the world. The boardrooms are full of brainstorms about ways...

We consume many products and services every day of our life; from hiring a cab, consuming groceries, snacks, tea/coffee/cold-drink, and...

During the odious November 2015 terrorist attack in France, the world joined hands to help the victims by showing their...