Management

Who sits next to you in your workplace matters the workplace wellbeing? Have you ever wondered why suddenly some employees...

Today’s marketing realities Marketing in the boundary-less world is not an easy task. Three areas of marketing which have been...

Use market research to develop your business Research, as a universal concept, is the process of gathering information to learn...

Handle the pestering effectively Kids can be easily influenced by the advertisements on various media platforms. Every day we are...

Handle Product Proliferation with Care Branding is a complex process it is tough job for any marketer to personify a...

Use Balanced Scorecard for effective strategic implementation Emerging out of the worst economic downturn in its history, Tolko Industries Ltd....

Your handshake tells a lot about you Our hand and brain have profound connection. What goes on in our brain...

Chester Barnard’s Four Spheres of Morality Chester Barnard has authored a great book titled ‘The Functions of the Executive’ which...

6 Thinking Hats Human thinking is unstructured and obscure, mind is always wavering and full of doubts. When group decisions...

Keep cherry pickers happy with the right offer Cherry picking is marketing term to define customers who are price sensitive...