Management

In 1939 a renowned advertising executive Alex Osborne felt that many problems needed to be resolved and he became frustrated...

Without names companies cannot sell their products. Just as people are known by their names, brands also are named. Established...

A name is the most important identifier of a person, a brand, state, a village, a business, a nation, a...

When it comes to team building, a must watch movie is The Mighty Ducks. The protagonist Gordon Bombay is a...

Discount coupons have been around for ages; they have continued to evolve over the last hundred years. Coupon clipping is a...

Greenwashing is a phrase used in advertising to describe initiatives taken by organizations to preserve the environment, this they do...

Ethics and morality are foundations of human society. Individuals, government, and organizations make decisions in line with the interests and...

Business integration is a strategy which is used to synchronize information technology (IT) to achieve immediate goals and objectives aligning with business culture. Business integration...

Consumerism is an economic theory which says that a progressively greater level of consumption is beneficial to the consumers. Since...

A paradigm is a pattern, an example, or model of something. It also means a perspective, a standard. A paradigm is a way of...