Marketing Management

Importance of Logo Branding Logo is a graphical mark used to identify a company, an organization, product or brand. Logos...

Rural Retail Promises Growth Rural India has not been exposed to the far flung world. The traditions, arts, culture, religious...

Baby care products are taking baby steps while deciding positioning strategies Switch on your television for watching any program –...

Ambush marketing is a type of marketing by a company that is not an official sponsor of an event, but...

Harmonising the Product Line A group of closely related products constitutes a Product Line. Managing supple product lines involves more...

Good marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in...

Visual merchandising also includes window displays, signs, interior displays, cosmetic promotions, jewelry promotions, and any other special sales promotions taking...

A healthy supply chain can lend rock support to the marketing function of the firm.

Life was completely different before the Internet came along. There was a time that we used to send letters, greeting...