Marketing Management

Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard...

What is Corporate Communication? Corporate communication plays a key role in how investors, suppliers, employees, competitors, government and the general...

It is so important for people of all ages and from all walks of life to give more attention to...

The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a...

Importance of Logo Branding Logo is a graphical mark used to identify a company, an organization, product or brand. Logos...

Rural Retail Promises Growth Rural India has not been exposed to the far flung world. The traditions, arts, culture, religious...

Baby care products are taking baby steps while deciding positioning strategies Switch on your television for watching any program –...

Ambush marketing is a type of marketing by a company that is not an official sponsor of an event, but...

Harmonising the Product Line A group of closely related products constitutes a Product Line. Managing supple product lines involves more...

Good marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in...