Marketing Management

Handle the pestering effectively Kids can be easily influenced by the advertisements on various media platforms. Every day we are...

Handle Product Proliferation with Care Branding is a complex process it is tough job for any marketer to personify a...

Keep cherry pickers happy with the right offer Cherry picking is marketing term to define customers who are price sensitive...

Some Creative Advertisement Wars The world of marketing is brutally competitive; each brand fighting for mind share of customers. Advertisements...

Bells and whistles for augmenting market share 'Bells and whistles' is marketing term which is used to describe products or...

Is conspicuous consumption good or bad?  Conspicuous (which means visible) consumption is the spending of money on luxury goods and services...

There is a thin line between confidence and arrogance We are taught from our childhood to put our best foot...

Some Great Salesmen The sales profession has undergone some radical changes. People have no patience, no time and no energy...

Advertising Trends - Keep Your Consumers Engaged Every day we are showered with umpteen advertisements; they are in newspapers, on...

Use a powerful USP  A unique selling proposition is what an USP stands for. It sets the business apart from others...