Marketing Management

Bells and whistles for augmenting market share 'Bells and whistles' is marketing term which is used to describe products or...

Is conspicuous consumption good or bad?  Conspicuous (which means visible) consumption is the spending of money on luxury goods and services...

There is a thin line between confidence and arrogance We are taught from our childhood to put our best foot...

Some Great Salesmen The sales profession has undergone some radical changes. People have no patience, no time and no energy...

Advertising Trends - Keep Your Consumers Engaged Every day we are showered with umpteen advertisements; they are in newspapers, on...

Use a powerful USP  A unique selling proposition is what an USP stands for. It sets the business apart from others...

Distribution is the key component in e-commerce   Today e-commerce is become part of our life. The arrival of e-commerce and...

Marketing in digital era In today’s complex marketing world, defining digital marketing is a bit difficult. On the contrary I...

Porter’s Generic Strategies In 1980 Michael Porter described three generic strategies which a company of any size (small, medium or...

Industry Analysis is a strategic tool Industry analysis is a strategic tool designed for market assessment to provide a business...