Marketing Management

Needs, wants and desires are the three important terms in marketing. No matter how similar they might seem, there are...

Combining a SWOT analysis with TOWS strategies gives small and large businesses the foundation they need to build their companies...

OTT seems to be the new alternative to watching movies in theatres and many filmmakers are rethinking their distribution strategies...

The strategies recommended after BCG analysis help the firm decide on the right line of action and help them implement...

A lot of research has been conducted by scholars of buyer behaviour on the appearance of products and their impact...

Apple’s most recent launch has led experts to believe that the company’s real strategy is pricing. Marketers want to mess up...

To nudge is to encourage or to persuade someone to do something in a way for wanting the aimed result....

Long tail marketing strategy refers to the strategy of targeting a large number of niche segments in markets with a...

The Marketing Funnel is a system that triggers demand of a product by tracking the stages consumers go through before...

Without names companies cannot sell their products. Just as people are known by their names, brands also are named. Established...