Marketing Management

A lot of research has been conducted by scholars of buyer behaviour on the appearance of products and their impact...

Apple’s most recent launch has led experts to believe that the company’s real strategy is pricing. Marketers want to mess up...

To nudge is to encourage or to persuade someone to do something in a way for wanting the aimed result....

Long tail marketing strategy refers to the strategy of targeting a large number of niche segments in markets with a...

The Marketing Funnel is a system that triggers demand of a product by tracking the stages consumers go through before...

Without names companies cannot sell their products. Just as people are known by their names, brands also are named. Established...

A name is the most important identifier of a person, a brand, state, a village, a business, a nation, a...

When it comes to team building, a must watch movie is The Mighty Ducks. The protagonist Gordon Bombay is a...

Discount coupons have been around for ages; they have continued to evolve over the last hundred years. Coupon clipping is a...

Consumerism is an economic theory which says that a progressively greater level of consumption is beneficial to the consumers. Since...