The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a...

Smile to break those barriers Why has Mona Lisa’s painting remained so famous? It is five centuries old, but it...

Can academic qualifications help alone to make it big in life? In our society we are tremendously obsessed with academic...

Business Clusters offer competitive advantage  The term business cluster, also known as an industry cluster, was introduced and popularized by...

How do you introduce yourself?  How do you introduce yourself when you meet a visitor, a guest in your office...

The Amazing Cucumber Cucumbers contain most of the vitamins you need every day, just one cucumber contains Vitamin B1, Vitamin...

Let’s Preserve Our Rich Heritage Our heritage is all that has been passed to us by previous generations. Heritage refers...

 The power of your name  A name is the most important identifier of a person, a state, a village, a...

Importance of Logo Branding Logo is a graphical mark used to identify a company, an organization, product or brand. Logos...

Phir Chhidi Raat, Baat Phulonki  Have you heard this delicate yet gratifying gazal (duet) from an offbeat film “Bazaar” (1982)?...