Needs, wants and desires are the three important terms in marketing. No matter how similar they might seem, there are...

Today’s workforce which includes a cross-section of Boomers, Gen X, Millennials and Gen Z has distinct wants, needs and ways...

Combining a SWOT analysis with TOWS strategies gives small and large businesses the foundation they need to build their companies...

As technology continues to improve, companies will be forced to adapt, change or die. They need to remain customer centric....

bad bank experiments have worked well around the world. It will work well in India too because it will reduce...

More often than not, gifts explain its recipient the deeper emotions of the giver. We give gifts to people not...

A citation is a way of giving credit to individuals for their creative and intellectual works that you utilized to...

Shivaji Maharaj’s life offers numerous such lessons on good planning leading to excellent execution which eventually lead to the success...

The pandemic that has taken over our daily lives, businesses and society at large are forcing us to rethink how...

OTT seems to be the new alternative to watching movies in theatres and many filmmakers are rethinking their distribution strategies...