Management

Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard...

Facts about Medico Legal Case A medico legal case is a legal case that centers on medical expertise rendered to...

What is Corporate Communication? Corporate communication plays a key role in how investors, suppliers, employees, competitors, government and the general...

It is so important for people of all ages and from all walks of life to give more attention to...

Theory X & Theory Y Theory X and Theory Y are theories of human motivation created and developed by social...

How reliable is the interview technique?? A lot is said and written on how to answer interviews, how to dress...

The Hawthorne Effect  The Western Electric’s Hawthorne plant was located in Chicago. It had some 29,000 employees and it manufactured...

Creative Destruction required for world’s progress Creative destruction is a process through which something new brings about the termination of...

The unforgettable jingles A jingle is a short tune used in advertising; it contains one or more hooks (it’s a...

Business Clusters offer competitive advantage  The term business cluster, also known as an industry cluster, was introduced and popularized by...