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Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard...

Are you a Shopaholic? Do you crave for buying things which you really don’t need urgently? Do you always shop...

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Do you appreciate good work of others? The other day, I had gone with a friend of mine for a...

What is Corporate Communication? Corporate communication plays a key role in how investors, suppliers, employees, competitors, government and the general...