What is the importance of 5 Cs of Marketing in doing SWOT Analysis
The 5 C's stand for Company, Collaborators, Customers, Competitors, and Climate. These five elements help in performing situational analysis which ...
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What is the Multifactoral GE Matrix created by Mckinsey
In the 70s the multifactoral GE matrix was created by McKinsey consulting company for GE (General Electric Company). GE is ...
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What is the meaning of synergy in business?
The pursuit of synergy is practiced by most businesses in the world. The boardrooms are full of brainstorms about ways ...
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