Tag: Customers

Use Balanced Scorecard for effective strategic implementation Emerging out of the worst economic downturn in its history, Tolko Industries Ltd. ...

Is Consumer Protection Act making consumer a king? Consumerism promotes both social as well as economic conditions which encourages the ...

Advertisements and the brand ambassadors are marketing or cheating??  A Brand Ambassador is someone who, at the most elementary level, ...

Marketing Myopia The term Marketing Myopia was coined by Theodore Levitt in his research paper published in 1960 in Harvard ...

Good marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in ...