Strategic Management

Porter’s Generic Strategies In 1980 Michael Porter described three generic strategies which a company of any size (small, medium or...

Industry Analysis is a strategic tool Industry analysis is a strategic tool designed for market assessment to provide a business...

CSR is about give and take In 1963, Milton Friedman – an American Economist and Statistician also known as the...

What is Extended Marketing Mix About two decades back when manufacturing dominated almost all progressive countries such as the UK,...

The Blue Ocean Strategy coined by W. Chan Kim and Renée Mauborgne recognizes that that there is no such thing...