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	<title>Southwest Airlines &#8211; Dr. Vidya Hattangadi</title>
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	<title>Southwest Airlines &#8211; Dr. Vidya Hattangadi</title>
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		<title>Why Leadership is to lead by examples</title>
		<link>https://drvidyahattangadi.com/why-leadership-is-to-lead-by-examples/</link>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Thu, 08 Aug 2019 01:00:00 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Chatrapati Shivaji Manaharaj]]></category>
		<category><![CDATA[Dr. Vidya Hattangadi]]></category>
		<category><![CDATA[Jack Welch]]></category>
		<category><![CDATA[leaders]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[leading]]></category>
		<category><![CDATA[Nelson Mandela]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<guid isPermaLink="false">http://drvidyahattangadi.com/?p=5774</guid>

					<description><![CDATA[Leadership is not an easy task; leadership doesn’t happen just by itself. It requires many competencies such as timely decision making, motivating individual members in the team by helping them in crisis, and the most important ability to lead by example. A team that&#8217;s being led by a weak leader will experience disagreements, politics, and [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2019/07/leader1.jpg"><img fetchpriority="high" decoding="async" class="alignright wp-image-5775 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2019/07/leader1.jpg" alt="Leadership is to lead by examples" width="450" height="300"></a>Leadership is not an easy task; leadership doesn’t happen just by itself. It requires many competencies such as timely decision making, motivating individual members in the team by helping them in crisis, and the most important ability to lead by example. A team that&#8217;s being led by a weak leader will experience disagreements, politics, and spitefulness and will never reach goals of the team. When teams are led by good leaders, they maintain team spirit because the leader participates in the team work and leads by setting example.</p>
<p style="text-align: justify;">When you are told “do as I tell you”, “you are not up to mark,” without listening to you, without understanding your predicament it lets down your morale. When this happens, you lose enthusiasm and goodwill among the staff. It drains energy of people, it disappoints people. Poor leaders suck all good energy of their teammates.</p>
<p style="text-align: justify;">A leadership style refers to a leader&#8217;s characteristic: his behavior while directing, motivation style, guiding, and managing their group. Great leaders can inspire positive thinking, innovation, positive movements and social change. They can also motivate others to perform, create, and innovate.</p>
<p style="text-align: justify;"><strong>The way Southwest handled 9/11</strong>: Southwest is known for its impeccable customer service. In the aviation industry it enjoys its position because of good customer service, Southwest always has put customer service first; no matter what the situation. On the dreadful September 11, 2001, airlines were forced to shut down for days for avoiding more problems. The passengers were shattered and they trying to recover from the abrupt shock. Since all airlines were shut, all airline passengers, flight attendants and pilots were stranded with the planes across the United States. Instead of simply sitting and waiting, Southwest employees were encouraged to take passengers for bowling, sightseeing, for movies to pass the time.</p>
<p style="text-align: justify;">During these tough times, many airlines started cutting jobs in the months following 9/11, because the airline industry had been badly affected, and many airlines were forced to cut their workforce by up to 20 percent. During such tough time, instead of following the trend, Southwest announced within three days after 9/11 that it would keep all of their employees and start a $179.8 million profit-sharing program for employees. Southwest CEO James Parker felt that the foundation of the airlines was built on integrity and sound principles for the past few decades, and at such crucial time he felt that his airline must support the passengers. &nbsp;Parker’s timely decision and action has become a case study.</p>
<p style="text-align: justify;">As you start observing some people whom you consider as great leaders, you at once see that there are immense differences in how each person leads. Natural leaders inspire individuals to do well, contribute to the success of the organization. Born leaders use feedback and role modeling, not as a control mechanism, but to inspire others.</p>
<p style="text-align: justify;">No matter what the situation is, something that mars organization is practicing double standards; witnessing people say one thing, and do something else. This betrays and demoralizes all stakeholders. Deceit is very destructive. It might work for few days, but it soon evaporates peace of mind. If you are in a leadership position, you must be prepared to take responsibility of your team. You cannot run from result of your team whether good or bad.</p>
<p style="text-align: justify;">Why did Chatrapati Shivaji Maharaj’s soldiers fought so hard for him? What if he sat on top of a hill, safe from the battle? Probably he wouldn’t conquer so many battles. He would have been just another average general in our history books, instead of the example of a successful leader that we know today.</p>
<p style="text-align: justify;">Nelson Mandela was the first democratically elected President of South Africa. He was the face and leader of the Anti-Apartheid movement, relentlessly fighting against racial discrimination all through his life. He was sentenced to life imprisonment for conspiring to overthrow the state following the Rivonia Trial. His tremendous focus, determination, and will dismantled the apartheid, making him come out as a hero and lead his country into having an equal and free future.</p>
<p style="text-align: justify;">Jack Welch of General Electric (GE) pushed GE to new heights; he had to turn everything upside down. Everything changed in the organization. He developed the idea of a &#8220;boundary-less” organization. This means that everyone is free to brainstorm and think of ideas. Instead of employees waiting for the nod of some higher up and wasting time, they could meet Welch anytime to discuss about their ideas. He wanted his team to turn loose, but he ensured that performance comes first. Everyone from the lowest line worker to senior manager got Jack’s equal attention; if they had something to say about a new idea that could make the company better, Welch would give the person credit. Jack Welch walked his talk. He stayed true to his passions. As a result, GE became an incredibly successful company under his able leadership. His team was always willing to follow his direction, because the people within organization knew that he always kept his word.</p>
<p style="text-align: justify;">Your team enthusiastically works for you if you do what you say. They observe you; they keenly pursue your actions. If you only order things and don’t get involved in the operation, they might not follow you enthusiastically. And, if your actions don’t follow your words, they will suspiciously look at you for everything you tell them. If trust is not present in your group relationships, you may struggle to make meaningful connections. As a leader, avoid damaging trust because once lost, it is difficult to rebuild. Walk your talk.</p>
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		<title>Organizations should not ignore workplace compatibility</title>
		<link>https://drvidyahattangadi.com/organizations-should-not-ignore-workplace-compatibility/</link>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Mon, 27 Jun 2016 00:00:12 +0000</pubDate>
				<category><![CDATA[Human Resources Management]]></category>
		<category><![CDATA[Chevron Corporation]]></category>
		<category><![CDATA[Compatibility]]></category>
		<category><![CDATA[Dr. Vidya Hattangadi]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[job fit]]></category>
		<category><![CDATA[Maslow’s Hierarchy of Needs]]></category>
		<category><![CDATA[Organizations should not ignore workplace compatibility]]></category>
		<category><![CDATA[Peak performance]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[Workplace]]></category>
		<category><![CDATA[workplace culture]]></category>
		<guid isPermaLink="false">http://drvidyahattangadi.com/?p=3289</guid>

					<description><![CDATA[Compatibility is a state in which two things are able to exist or occur together without hitches or conflict. In today’s computerized world we talk about the machine’s compatibility to a software and other gadgets.  The food that we eat, the medicines we consume, the beverages all of these work well when they are compatible [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><strong>Compatibility </strong>is a state in which two things are able to exist or occur together without hitches or conflict. In today’s computerized world we talk about the machine’s compatibility to a software and other gadgets.  The food that we eat, the medicines we consume, the beverages all of these work well when they are compatible to our body and mind system. In personal life as well as professional life individuals seek compatibility.</p>
<h3 style="text-align: justify;"><strong>How is <a href="http://drvidyahattangadi.com/who-sits-next-to-you-in-your-workplace-matters-the-workplace-wellbeing/">workplace</a> <em>compatibility</em> developed?</strong></h3>
<p style="text-align: justify;">Many factors go into making a relationship work; the biggest ones is compatibility. If two individuals have nothing in common and share little or no interests once the newness of the relationship wears off, there’s not much left to work with. <strong>Compatibility</strong> is the like-mindedness shared by two people or a group. Therefore, when people work together the compatibility component is very important.</p>
<h3 style="text-align: justify;"><strong>How does compatible relationship helps organization</strong></h3>
<p style="text-align: justify;">Compatible relationships create individual peak performance and collective organizational reciprocity, resulting in an organization that functions at optimal levels of organizational effectiveness. Performance in an organization is influenced by compatible relationships between the leadership style and the motivational needs of followers. Organizations fail badly when they hire employees who don’t “fit” into the organizational culture and policies. The misfits cost a lot in terms of money and cultural pilferage. It includes cost to recruit, train the employee, and other employee morale gets affected. Wrongly selected employees can hamper an organization even if it is well established. Bad hires negatively affect organization.</p>
<p style="text-align: justify;">While oil and gas companies are prime targets for a lot of negative PR and public ire, Chevron Corporation employees are well-versed towards the company’s culture. They are dedicated to safety, supporting employees and team members looking out for each other. Chevron cares about its employees by providing health &amp; fitness centers on site through health-club memberships. It offers other health-oriented programs such as massages and personal training. Chevron insists employees take regular breaks. In other words, the company shows it cares about the well-being of employees, and employees know that they are valued.  The level of freedom are empowerment is understood in tight sense by its employees. Chevron grew as a corporation because it cares a lot about compatibility with its workers.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2016/05/compatibility2.jpg"><img decoding="async" class="alignright size-full wp-image-3291" src="http://drvidyahattangadi.com/wp-content/uploads/2016/05/compatibility2.jpg" alt="compatibility2" width="984" height="360" /></a></p>
<h3 style="text-align: justify;"><strong>How does <a href="http://drvidyahattangadi.com/counseling-at-workplace-is-a-proactive-human-resource-initiative/">workplace</a> compatibility affect Mergers and acquisitions</strong></h3>
<p style="text-align: justify;">Mergers and acquisitions fail staggeringly and cultural incompatibilities play a dominant role in most of these problem mergers. Across industries, the failure rate of M&amp;A is almost at 50%.  The unfortunate thing is that a majority of M&amp;As, simply do not make the expected return on the investment and the toll on employees in merged or acquired organization is much higher.  In a muddled atmosphere key people leave organization which increases fear and resentment in other employees. Organizations lose the momentum on sales, product development, R&amp;D, infrastructure etc. Hence each employee’s compatibility with the organization’s core values matters. The cultural fit is very important.</p>
<p style="text-align: justify;">For a healthy union of two organizations, cultural norms of the two organizations need explicit attention, if it is ignored everything fails. The cultural norms are what drive almost every aspect of the respective companies; instead of assuming, there should be clarity on how the business should be run, how decisions are made, even how people should be treated. The bottom line is that leaders who ignore the role of culture during an M&amp;A activity simply are not fulfilling their responsibility towards all stakeholders.</p>
<p style="text-align: justify;">In Abraham Maslow&#8217;s famous hierarchy of needs, self-actualization is located at the very top of the pyramid, it embodies the need to fulfill one&#8217;s individual potential. According to Maslow, peak experiences plays an important role in self-actualization. This experience is really rare, which makes the peak experiences elusive. Not all people reach the peak of Maslow&#8217;s pyramid. In one study conducted across business firms the researchers found that only about two-percent of individuals surveyed had ever had a peak experience.</p>
<p style="text-align: justify;">Peak experiences are not restricted solely to self-actualized individuals, however. Maslow believed that all people are capable of having these moments, but he also felt that self-actualized people were likely to experience them more often. Maslow also felt sure that the more emotionally healthy we are, the greater the likelihood of a peak-experience.</p>
<h3 style="text-align: justify;"><strong>Workplace compatibility and leadership</strong></h3>
<p style="text-align: justify;">This bring the focus on the relationship between leadership style and the motivational needs of the followers. When the leader-follower relationship is compatible, the followers feel motivated to give their best. Compatible relationships create individual peak performance and collective organizational tradeoff, resulting in an organization that functions at optimal levels of organizational effectiveness. Performance in an organization is influenced by compatible relationships between the leadership&#8217;s style and the motivational needs of followers. Employees who clearly understand their individual goals-and how they relate to those of the organization they work in are more engaged with their work. When the employees see how they can make a direct contribution, they become successful. They begin to focus on finding ways to work smarter and more efficiently. This boost in employee productivity is most essential for running organizations smoothly.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2016/05/compatibility3.jpg"><img decoding="async" class="alignright size-full wp-image-3292" src="http://drvidyahattangadi.com/wp-content/uploads/2016/05/compatibility3.jpg" alt="compatibility3" width="698" height="400" /></a></p>
<p style="text-align: justify;">Southwest Airlines has been in operations for over four decades. They enjoy customer loyalty because of their happy and friendly employees who are extremely hospitable. This airline has managed to communicate its goals and vision to employees in a way that makes them a part of a unified team. Southwest believes in permitting its employees to go that extra mile to make customers happy, empowering them to do what they need to do to meet the organizational goals and vision. Employees who are convinced of a larger common goal are people who are excited to be part of a larger purpose.</p>
<p style="text-align: justify;">To strike the compatibility with assistants’ leaders must talk with clarity; explain what is expected from the assistants. Why is the organization in business? Why should customers care? What is the next level the business wants to move? What strategies to adopt, what policies to make, clarity matters.</p>
<p style="text-align: justify;">Actions speak louder than words. Followers watch their boss: is he doing all that he is speaking?  Employees appreciate a boss who is transparent about the processes and methods, everybody appreciates transparency. Fortunately, transparency does not require the leader to fork over trade secrets but it does mean being honest about how one conducts business. Openness and information sharing helps to build that trust.</p>
<p style="text-align: justify;">That little motivation matters a lot; profitable and sustainable enterprises thrive on original thinking while copycat businesses shutter their doors as soon as the idea they have stolen loses its relevance. Since the successful conception and development of viable business ideas takes time and requires a flexibility motivates employees. Google does this by giving its engineers 20 percent of their time to work on any project they want. This allows team members to develop products they are passionate about. Many times, that means more care and attention goes into each effort. Gmail is the most famous consequence of Google’s generous 20 percent time policy.</p>
<p style="text-align: justify;">So job fit refers to the degree the person hired can perform the responsibilities that the position requires while culture is how well the employees are compatible with core values and norms of the organization. The fact is that different people work and live at different tempos in life. Discovering and acknowledging a person’s tempo before hiring him is an important step to finding someone with a similar and compatible tempo.</p>
<p style="text-align: justify;">Some people are laid-back and let little get to them, while others take every one of life’s challenges to heart. Some people value work, seeing no problem in working 12-hour days, while others value spending time with family and one’s children. What kind of person will suit the organization’s culture, requires decision. Both employees and management need to tune in on same note for deciding priorities, and once the priorities are set there will be lesser hassles and lesser arguments about any issues.</p>
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		<title>Situational Leadership</title>
		<link>https://drvidyahattangadi.com/situational-leadership/</link>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Mon, 26 Oct 2015 00:14:14 +0000</pubDate>
				<category><![CDATA[Human Resources Management]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[delegating]]></category>
		<category><![CDATA[Dr]]></category>
		<category><![CDATA[Dr. Vidya Hattangadi]]></category>
		<category><![CDATA[human resource]]></category>
		<category><![CDATA[James F. Parker]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[participating]]></category>
		<category><![CDATA[Ratan Tata]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[Situational Leadership]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[Virgin]]></category>
		<category><![CDATA[Warren Buffett]]></category>
		<guid isPermaLink="false">http://drvidyahattangadi.com/?p=2795</guid>

					<description><![CDATA[Situational Leadership Situational Leadership model is a popular model of leadership which is formed by Paul Hersey and Ken Blanchard; this leadership model is based on the idea that effective direction depends on leader’s ability to be flexible as per the requirement of a situation in the organization. Situational leadership refers to the styles of leadership [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1><strong>Situational Leadership</strong></h1>
<p style="text-align: justify;">Situational <a href="http://drvidyahattangadi.com/the-lasting-leadership-theories/">Leadership</a> model is a popular model of leadership which is formed by Paul Hersey and Ken Blanchard; this leadership model is based on the idea that effective direction depends on leader’s ability to be flexible as per the requirement of a situation in the organization.</p>
<p style="text-align: justify;">Situational leadership refers to the styles of leadership in an organization which leaders manage as per demand of a situation. They need to show lot of flexibility while managing challenging and difficult situations. They need to command, demand, inspire, prompt, mentor, guide, coach, sell ideas, take part, act, build, and sometimes even reprimand. Often the leadership style may change as per need of the hour. Following are four styles which are common.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/10/situational1.jpg"><img loading="lazy" decoding="async" class=" size-medium wp-image-2796 alignright" src="http://drvidyahattangadi.com/wp-content/uploads/2015/10/situational1-200x300.jpg" alt="situational1" width="200" height="300" /></a><strong>Telling and Directing:</strong></p>
<p style="text-align: justify;">James F. Parker, the Ex-Southwest Airlines CEO is a great example of telling &amp; directing leadership. He has earned reputation for always putting the customer first, no matter what the situation. The September 11, 2001 tragedy led to an unmatched situation of forcing all airlines to shut down for days, which led to stranding passengers, pilots and flight attendants at airports across US. While other airlines sat and waited, Southwest employees took the passengers for bowling or to the movies to pass the time. The customer loyalty earned owing to this quick thinking, resourcefulness, and flexibility to make the most out of a bad situation helped Southwest’s popularity soar leaps and bounds. Parker also announced Southwest would not only retain all their employees but also start a profit sharing payment to employees just three days after 9/11, when other airlines were contemplating a 20 percent cut in staffing. Southwest handled the crisis much better than any other airline.</p>
<p style="text-align: justify;">In telling and directing, the leader of the organization makes the decisions and informs others in the organization of the decision; this style of leadership also refers as micro-management because the leader is very involved himself in the crisis or situation and closely supervises the people who are working. The leader calls the shots by getting closely involved and his subordinates follow him with faith.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/10/situational2.jpg"><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-2797" src="http://drvidyahattangadi.com/wp-content/uploads/2015/10/situational2-300x189.jpg" alt="situational2" width="300" height="189" /></a><strong>Selling and Coaching:  </strong></p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/trusted-leaders-wanted/">Effective leadership</a> in change process is particularly important because the leader can make great effect during the organizational change process. The leader’s competencies such as emotional intelligence, integrity, drive, leadership motivation, self confidence, intelligence and knowledge of business are essential for effective leadership for transforming organization. Ratan Tata started his career as a chairman to Tata Group of Companies in 1991. He took charge from J.R.D. Tata. India was going through a period of economic reforms such as liberalization, privatization and globalization of business. The constantly changing business environment needed the business leaders like <a href="http://drvidyahattangadi.com/saluting-the-centurions/">Ratan Tata</a> first to manage the environmental change. Ratan Tata during the nation’s transitional phase led the Tata Group of Companies for 21 years and established Tata as a world brand. He used the various leadership styles such as transformational, transactional. He also used product orientation as well as people orientation concern – selling and coaching. He led the Tata Group with the qualities such as courage, creativity; risk bearing ability, social sense, sense of employee training and development and ultimately having a quality concern about the product. Leaders when they use the selling and coaching style of leadership get   involved in the day-to-day activities as they are aware of critical inputs. However, input is requested from the employees before the decision is implemented. With this style of situational leadership, employees are still supervised but it is in more of a coaching manner rather than a management manner.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/10/situational3.jpg"><img loading="lazy" decoding="async" class=" size-full wp-image-2798 alignright" src="http://drvidyahattangadi.com/wp-content/uploads/2015/10/situational3.jpg" alt="situational3" width="275" height="183" /></a><strong>Participating and Supporting:</strong></p>
<p style="text-align: justify;">Virgin Airline’s <a href="http://drvidyahattangadi.com/can-academic-qualifications-help-alone-to-make-it-big-in-life/">Richard Branson</a>’s informal style and unconventional attitude has earned him fame. His affinity to the hippie movement, particularly of the sixties, simply reflects his knack for being in tune with the feeling of the times. This is one of Branson’s greatest business attributes. This allows him to project the Virgin brand as a “cool” alternative. Besides, Branson is not motivated by money. Money may be a measure of his success, but for him the excitement is in the challenge. Virgin staffs are often paid a little less than market rates yet they are happy to work for Virgin because they enjoy being in the team. In this regard, I will like to draw your attention to the fact that when organizations struggle today on the employee retention issue for Virgin Airline loyal employees are their core competence. Losing skilled and experienced employees is the biggest loss to companies. Branson leads his organization with self-example; he tells his people to do “the impossible possible”. For Branson, the Virgin experience has been a magical mystery tour. That is the reason people can’t resist joining the Virgin adventure. It is a way of life than a job.</p>
<p style="text-align: justify;">The participating and supporting style of situational leadership passes more responsibility to the employers or followers. While the leader still provides some direction, the decisions ultimately lie with the follower. The leader is there to provide feedback and to increase their confidence and motivation with praise and feedback for the tasks completed.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/10/situational4.jpg"><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-2799" src="http://drvidyahattangadi.com/wp-content/uploads/2015/10/situational4-300x200.jpg" alt="situational4" width="300" height="200" /></a><strong>Delegating style:</strong></p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/in-the-wonderland-of-leaders/">Delegating leadership</a> requires appointing managers who are competent and do not need day-to-day supervision. <a href="http://drvidyahattangadi.com/lessons-which-every-investor-should-learn-from-warren-buffett/">Warren Buffett</a> hires executives who are highly skilled and independent and then trusts them to perform. Within this environment, Buffett&#8217;s staff is self-assured and driven to achieve. They not only feel they are in charge; they do have full responsibility. Consequently, supervisors are motivated to reach their goals. Buffet believes in the abilities of his employees, but he does not keep that to himself. He communicates his trust and respect to the people he hires. If someone makes a mistake, Buffett often uses it as a learning experience and does not believe in penalizing the worker. Although he does not interfere with his executives&#8217; functions, Buffett is accessible and willing to advice, if he is sought out. He is open and honest in his interpersonal dealings and is willing to acknowledge his own mistakes. Buffet is approachable, because he projects a mixture of modesty, confidence and appreciation.</p>
<p style="text-align: justify;">Delegating is the situational leadership style where the leader is involved the least amount with the employees. The employees are responsible for choosing the tasks and the directions they will take. Although the leader may still be involved for direction or feedback purposes, it is on a much lower level than with other situational leadership styles. With this style of leadership, the employees know their role and perform it with little supervision required.</p>
<p style="text-align: justify;"><strong>Conclusion:</strong> The Situational Leadership Model suggests that there is no sure-shot solution or “one size fits all” approach to leadership. Depending on the situation, varying styles of leadership is required.  However, leaders must first identify their most important tasks or priorities. Second, leaders must consider the readiness level of their followers by analyzing the group’s ability and readiness. Depending on the level of these variables, leaders must apply the most appropriate leadership style to fit the given situation. Change is pertinent and each change brings along with it different challenges. Leaders are supposed to grasp the situation and use relevant keys to solve problems.</p>
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