Organizational structure shape how companies coordinate work, make decisions, and create value. Value creation is the process of making something helpful or better. Companies use time, tools, and labor to build items. Customers buy these items because they solve real problems. A company cannot last if it does not offer value; buyers will go for substitution.

A flat organizational structure is characterized by few or no layers of middle management between employees and senior executives. By reducing hierarchical levels, organizations can shorten communication channels, accelerate decision-making, improve coordination, and encourage greater employee involvement. A flatter structure can therefore enhance organizational agility, innovation, responsiveness, and employee engagement, particularly in rapidly changing markets.

As competitive and market dynamics have evolved, several established Indian companies have sought to make their organizational structures leaner and more responsive. Companies such as Cipla, Dr. Reddy’s Laboratories, and Apollo Tyres have undertaken initiatives to reduce hierarchical layers and simplify reporting relationships. In some cases, organizations have moved from traditional structures involving eight to ten reporting layers toward considerably leaner structures of approximately three to five levels. The objective is to improve organizational agility, reduce bureaucratic delays, control costs, and strengthen competitiveness in domestic and international markets.

Apollo Tyres: An Illustration of a Flatter Structure

Apollo Tyres provides an interesting example of how a traditional manufacturing organization can move toward a flatter organizational structure. Under the leadership of Managing Director Neeraj Kanwar, the company sought to reduce conventional bureaucratic layers and create a more streamlined operating model. Its high-technology manufacturing facility at Oragadam, Chennai, has been cited as an example of a highly streamlined, four-tier organizational structure.

The reduction of hierarchical layers can have important cost and operational implications. Maintaining multiple levels of middle management involves expenditure on managerial salaries, benefits, offices, administrative support, and other overheads. When unnecessary layers are removed, organizations can potentially reduce these administrative costs while simultaneously improving the speed of communication and decision-making.

However, the principal advantage of a flat structure is not merely the reduction of managerial salaries. Middle managers can perform important functions such as coordination, mentoring, performance monitoring, conflict resolution, and implementation of organizational strategy. Therefore, the objective of flattening should be to eliminate unnecessary bureaucracy rather than eliminate management itself.

The resulting savings and productivity improvements can be redirected toward strategic areas such as research and development (R&D), employee development and incentives, technology adoption, process improvement, and competitive pricing. At the same time, faster communication between employees and senior management can enable organizations to respond more quickly to customer needs and market changes.

Thus, a flat structure can create value through a combination of lower administrative overhead, faster decision-making, greater employee autonomy, improved communication, and organizational agility. Its effectiveness, however, depends on the organization’s size, technology, managerial capabilities, employee competence, and the nature of its operations.

Horizontal Organization Sturcture

A horizontal organizational structure emphasizes teamwork, cross-functional collaboration, and shared accountability rather than a tall hierarchy with multiple layers of management. By reducing hierarchical barriers, organizations can accelerate decision-making, increase employee autonomy, improve responsiveness, and reduce certain administrative and operational costs.

Unlike traditional functional structures, where employees are organized into specialized departments such as marketing, finance, production, and human resources, a horizontal structure organizes work around core cross-functional processes and customer outcomes. Employees from different functional areas work together in self-managed or empowered teams, with a shared responsibility for delivering a specific end-to-end outcome to the customer.

Reduction of Inter-Departmental Friction: Horizontal structures can significantly reduce inter-departmental friction and delays. In traditional organizations, a project may move sequentially from one department to another—for example, from Design to Engineering and then to Marketing. Each transfer can create communication gaps, duplication of work, delays, and conflicts over priorities.

In a horizontal structure, specialists from these functions can work together as one integrated team. This reduces unnecessary handoffs and enables problems to be identified and resolved collectively at an earlier stage.

Customer-Centric Focus: A major advantage of horizontal organization is its emphasis on customer value rather than departmental performance alone. Teams are evaluated according to the quality and effectiveness of the outcome delivered to customers.

For example, instead of measuring a technology team primarily by the number of lines of code written, the organization may evaluate the team on the quality of the customer onboarding experience. This encourages employees to look beyond their individual functional responsibilities and understand how their work contributes to the complete customer journey.

Continuous Skill Progression: Cross-functional teamwork also promotes continuous learning and skill cross-pollination. Employees work closely with colleagues possessing different professional expertise and consequently develop a broader understanding of the organization’s activities.

Over time, this can create “T-shaped” professionals—employees who possess deep expertise in one area while also developing a working knowledge of other functions. Such employees are better equipped to collaborate, solve complex problems, understand the wider business ecosystem, and adapt to changing organizational requirements.

Example Mahindra & Mahindra provides an interesting illustration of the movement toward cross-functional product-development teams in the automotive industry.

In a large automotive organization, vehicle development traditionally involves several specialized functions, including research and development, sourcing, manufacturing, engineering, design, finance, and marketing. If these functions operate primarily as independent vertical silos, coordination can become complex and product-development cycles can become lengthy.

Mahindra’s approach to vehicle development has increasingly emphasized integrated, cross-functional collaboration, bringing different areas of expertise together around specific vehicle-development objectives. Such an approach supports closer coordination between engineering, design, sourcing, manufacturing, and marketing teams.

The development of products such as the XUV700 and Scorpio-N, as well as Mahindra’s expanding electric-vehicle portfolio, demonstrates the importance of integrating diverse capabilities around a common product and customer objective.

The broader lesson is that horizontal organization does not necessarily mean removing functional expertise. Rather, it means connecting that expertise through cross-functional teams so that employees work collectively toward a common outcome. A horizontal structure shifts the organizational emphasis from “Which department owns the task?” to “Which team is responsible for delivering the outcome?” This shift can improve speed, collaboration, innovation, employee empowerment, and customer focus.

Vertical organizational structure

A vertical organizational structure is a traditional, hierarchical structure in which authority flows from the top management downward through clearly defined levels of management. It is characterized by a formal chain of command, specialized roles, centralized decision-making, and clearly established reporting relationships.

Vertical structures create value primarily through control, accountability, specialization, consistency, and operational stability. They are particularly appropriate for organizations that operate on a very large scale or in environments where precision, regulatory compliance, risk management, safety, and standardized procedures are critical.

A major advantage is the clear chain of command. Employees know whom they report to, what their responsibilities are, and who has the authority to make final decisions. Decisions may pass through several levels of supervision, allowing organizations to review risks, maintain quality standards, and ensure that established procedures are followed. This can reduce operational errors, strengthen regulatory compliance, and provide greater consistency in execution.

Vertical structures are also valuable when an organization has tens of thousands of employees. Without clearly defined roles and reporting relationships, such large organizations can experience confusion regarding authority and responsibility. A hierarchical structure establishes boundaries, simplifies performance evaluation, and creates accountability at every level.

Another important source of value is functional specialization. Employees generally work within specialized departments such as finance, human resources, marketing, operations, or technology. They are guided by managers who possess deep expertise in their respective functions. This enables organizations to develop specialized knowledge and maintain professional standards.

Example: State Bank of India: A prominent Indian example of a large-scale organization using a hierarchical structure is State Bank of India (SBI). Given its enormous scale, extensive branch network, large workforce, and responsibility for managing financial transactions and risks, the bank requires well-defined authority, standardized procedures, regulatory controls, and accountability.

For example, a branch manager cannot independently alter fundamental banking policies, risk parameters, or regulatory procedures. Such matters are governed through established organizational and regulatory hierarchies. Decisions therefore move through appropriate levels of authority, ensuring that risk, compliance, financial control, and accountability are maintained.

Matrix Structures

A matrix organizational structure combines the advantages of functional and divisional or project-based structures. Employees typically report to two managers—a functional manager responsible for technical expertise and professional development, and a project or product manager responsible for achieving specific project objectives.

The matrix structure creates value by integrating specialized expertise with project flexibility. Instead of keeping employees within isolated functional departments, organizations can share specialized talent across multiple projects according to changing strategic priorities. For example, a senior software developer may work on Project A for several months and subsequently be assigned to Project B, allowing the organization to utilize scarce expertise where it creates the greatest value.

The major value-creating features of a matrix structure includes: Better utilization of specialized talent across different projects. Greater flexibility in allocating employees according to business priorities. Cross-functional collaboration between technical and business teams. Faster response to changing customer and market requirements. Balance between technical expertise and project outcomes. Reduced duplication of specialized resources, which can improve cost efficiency.

However, the matrix structure also creates challenges. Dual reporting can produce role ambiguity, conflicting priorities, and managerial tension if the functional and project managers do not coordinate effectively. Therefore, clear authority, communication mechanisms, and performance expectations are essential.

Example: Tata Consultancy Services (TCS): Tata Consultancy Services provides a useful example of how matrix-like arrangements can operate in a large global IT-services organization. Its scale requires employees with specialized technological expertise to work across different industries, clients, and projects.

For example, a technology specialist may remain connected to a technology or functional community while simultaneously being deployed to a client engagement or industry-focused project. This enables TCS to combine deep technical expertise with industry and customer knowledge. Thus, the fundamental value proposition of a matrix structure can be expressed as: Functional expertise + project flexibility + shared resources = higher organizational adaptability and resource utilization. In simple terms: a functional structure asks, “What are you an expert in?” A project structure asks, “What project are you working on?” A matrix structure asks both questions simultaneously.

Asset specificity refers to an investment in assets whether tangible or intangible that are specialized and valuable only for a transaction or relationship, making them difficult to redeploy to alternative uses without losing value. Investments with high asset specificity create a “lock-in effect.“ For example a multispecialty hospital’s investment in MRI machine which costs one crore twenty-five lakhs; this investment makes the organization feel vulnerable, as switching costs become substantial.

Key Types of Asset Specificity are Site Specificity in which equipment or resources are installed at a specific geographic location that cannot be moved without losing massive value. An excellent example of site specificity in project management is installing a commercial MRI machine in a hospital’s radiology department. Site specificity refers to project requirements, constraints, and risks that are entirely unique to the geographic, physical, or operational location of the project. You cannot change the machine installation plan because the physical environment dictates the execution.

Physical asset specificity

Tools, machinery, or software customized and designed for a single, unique task or product. An example of a physical asset site specificity in a beauty parlour is a custom-installed shampoo station with specialized plumbing and built-in drainage basins. Once installed, this equipment cannot be easily moved or repurposed for another business without losing a massive amount of its value due to high uninstalling, relocating, and remodelling costs.

Human asset specificity

Specialized skills and knowledge that workers gain which are valuable to a specific employer or task, but less transferable elsewhere. A team of senior research scientists hired by a pharmaceutical firm to develop a proprietary cancer treatment using a unique, patented gene-editing platform owned exclusively by the company. Over the years, these scientists spend countless hours mastering the nuances of the company’s proprietary lab equipment, internal data tracking systems, and specific molecular compounds. Their deep expertise is deeply tied to this specific firm’s infrastructure and project.

Dedicated Assets

Investments in general plant or capacity made for a specific buyer cannot easily be repurposed if that buyer leaves. Dedicated fibre-optic cables or hardware assigned strictly to one enterprise client. Dedicated fibre-optic cables or hardware assigned strictly to one enterprise client.

What is asset deployment?

Asset deployment is the process of making a new or developed asset, such as software, hardware, machine, or financial capital, available for active use or investment to achieve a specific business objective. The process involves planning, logistics, installation, configuration, testing, and monitoring to ensure the asset is efficiently integrated into a live environment and effectively supports the organization’s goals.

The deployment process consists of Identification of Requirements – understanding what the asset needs to do in its active state. Planning – developing deployment routes, schedules, and types (e.g., online, batch, or detached). Execution – the physical or digital process of installing, configuring, and making the asset operational. Testing which means verifying the deployed asset works correctly with test data or other methods. Monitoring which includes tracking the asset’s performance in the live environment and adjustments as needed.

The deployment process is a complex process. It consists further of preparation and assembly – unboxing physical hardware, checking for defects, and setting up initial configurations. Tagging and Tracking – attaching barcodes, asset tags, or digital serial numbers to record the item in your asset management system. Software Provisioning – installing required operating systems, security tools, and authorized applications. User Assignment – allocating the asset to a specific employee, department, or cost centre, and updating ownership records. And, inventory reconciliation.

Fungibility of assets

Fungibility is the quality of being interchangeable, where individual units of an asset are identical in value and can be readily substituted for one another without loss of utility or value. Key characteristics include interchangeability, equal value, and identical units.

For example, gold is generally considered a fungible asset, meaning each unit of pure gold (by weight and purity) is interchangeable and has the same value as any other unit, regardless of its origin or shape.

Crude oil is a fungible commodity, meaning oil of different grades and origins is largely interchangeable.

Relationship-specific Investment

The distinctive feature of relationship-specific assets is the fact that their value is specific for maintaining a relationship than outside it.

Asset specificity is a term related to the inter-party relationships of a transaction. It is usually defined as the extent to which the investments made to support a transaction have a higher value to that transaction than they would have if they were redeployed for any other purpose.

Example, HUL hiring a lawyer for arguing a case about one of its patents is very much a relationship-specific endeavour, as a strong and trusting client-lawyer relationship built on open communication and compatibility is essential for a successful outcome. You need to feel comfortable being completely open with your lawyer, and they must be able to explain complex legal matters clearly and keep you informed throughout the stressful litigation process.

A component manufacturer buying a machine specifically for a client can be described as a Make-to-Order (MTO) or strategy, where the machine is an investment to fulfil a specific client’s requirements. This scenario involves procurement of equipment based on a needs analysis to ensure the machinery meets the client’s technical and performance needs.

Conclusion

Asset Specificity helps explain whether a company should buy a service/component from the open market or build it internally (vertical integration), as high specificity creates risks of supplier exploitation. When an asset has little to no value outside a specific partnership, the investing party becomes vulnerable to “hold-up,” where the partner alters terms knowing the investment is a sunk cost. Firms with high asset specificity face lower liquidation values during bankruptcy, which restricts their access to traditional debt and drives up external financing costs. Specialized investments allow firms to differentiate their products and build competitive advantages, though they also require specialized relational governance like long-term contracts to ensure stability.

Olfactory Marketing (or Olfactory Branding) is the strategic use of fragrance to define and enhance the identity of a space such as a hotel, home, restaurant, banquet hall, theatre, clinic, or retail store. It is an immersive and multisensory marketing approach, where brands create deeper connections with consumers by engaging the five human senses—sight, sound, smell, touch, and taste. Among these, smell is the most direct pathway to the human psyche, as it is closely linked to memory and emotion.

A carefully designed fragrance can bypass rational thinking and act as a powerful emotional language, instantly triggering feelings, associations, and memories. Because of this unique ability, olfactory cues can strongly influence perception, mood, and behaviour. Olfactory branding harnesses the emotional weight of scent to communicate a brand’s personality and values, making the brand identity more memorable, enchanting, credible, and persuasive. When used effectively, it transforms ordinary spaces into distinctive experiences that customers subconsciously recognize and trust.

The aroma of freshly baked cookies is a classic example of scent marketing in a bakery or restaurant, while floral fragrances are commonly used in women-oriented service environments such as salons, spas, and clothing stores. Hotels strategically diffuse different aromas in various areas to create a sense of luxury and relaxation, improve guests’ comfort, and motivate them to return. New cars are also associated with a distinctive “brand-new” smell. Dealerships and manufacturers use artificial, long-lasting fragrances so that buyers can experience this sensation when purchasing a vehicle. The brand Rolls-Royce owes part of its success to the introduction of a signature fragrance in the Silver Cloud model in 1965, which is still sprayed under the seats today to recreate the original aroma and convey a sense of luxury to drivers. Similarly, in-store aromas at Café Coffee Day and the world’s first registered smell trademark for rose-scented tyres demonstrate how scent is used as a branding tool. These methods aim to evoke nostalgia, enhance premium experiences, and create immediate, Pavlovian emotional responses to products.

While visual merchandising primarily appeals to the sense of sight through elements such as colour, lighting, and spatial layout, integrating scent (olfactory merchandising) significantly enhances the retail atmosphere, influences consumer behaviour, and strengthens brand identity. Scent directly interacts with the limbic system; the part of the brain responsible for emotions and memory making it a powerful subconscious driver of shopper responses.

Increased dwell time

Pleasant, mild, and relaxing fragrances such as lavender, vanilla, or citrus encourage customers to remain in the store longer. A well-calibrated aroma can elevate mood and shopping enjoyment, with several studies suggesting that scent marketing can increase impulse buying by up to 40%.

Reduced anxiety

Calming scents help create a comfortable shopping environment, lowering stress levels and motivating customers to explore the store more freely. Perhaps one of the best examples of marketing scents whether the mark is Starbucks, which aromatizes its cafes with the aroma of freshly brewed coffee to the people passing outside what they perceive and feel the urge to go for a coffee and to live the experience of the brand.

Choosing the right business aroma requires aligning scent with brand identity

It’s for target audience, and desired emotional response to create a memorable customer experience. Key steps include defining the intended mood. The business must determine how they want customers to feel e.g., relaxed, energized, luxurious, or nostalgic. This scent becomes a non-verbal communicator, a sensory logo that evokes emotion, communicates quality, and strengthens brand loyalty. For example: A wellness brand might lean into herbal, spa-like aromas to promote tranquillity. A luxury retailer might use warm, musky notes that evoke exclusivity and sophistication.

Five-star hotel brands use olfactory marketing to create a lasting, emotional, and memorable brand identity, often boosting guest loyalty and enabling higher perceived value. They deploy custom, branded scents through HVAC (heating, ventilator and air-conditioning) systems in lobbies, spas, and corridors, designed to evoke specific emotions such as relaxation or energy and enhance the overall sensory experience. Hotels curate unique fragrances that align with their brand identity (e.g., modern, luxurious, or tranquil). Examples include: Taj, Westin, Sheraton, Leela,  they use a white tea and cedar scent for a refreshing, calming, and consistent brand experience globally. Westin uses “Bliss,” a citrusy, energetic, and modern scent to match their, high-energy, boutique, “always-on” brand. Sheraton uses bergamot, jasmine, and freesia to foster a calm and relaxing environment. Bulgari Hotels & Resorts uses a specialized green tea fragrance for a healing, luxurious atmosphere.

Restrooms maintain with consistent, high-quality, and often, automated scent systems to maintain a high-end feel throughout the property. Consistent Brand Experience: Brands use technology to ensure a uniform scent experience across all locations, reinforcing, and extending, the brand, and encouraging, return, visits. A luxury brand might use rose or jasmine , while a youthful brand might prefer fruity scents.

Conclusion

Olfactory marketing, or scent marketing, has indeed become a common and highly effective strategy across various industries to boost brand recognition, enhance customer experience, and drive sales. It’s become a strategic tool in modern movie theatres, flights, trains to enhance the audience experience, and create memorable brand associations. While popcorn scent is the most classic example, theatres now use advanced technology for broader, more immersive scent strategies. By leveraging the fact that the sense of smell is closely linked to the brain’s limbic system which manages emotion and memory. Brands use tailored fragrances to create lasting impressions.

In the modern world, particularly in large cities, a growing lack of trust and heightened awareness of potential threats such as scams and violence have made people more withdrawn and less willing to engage with strangers. Despite these challenges, several initiatives and tools have emerged to foster human connection and rebuild social trust. One such initiative that stands out is an experiential marketing campaign by Nescafé in Germany. In 2015, Nescafé installed temporary coffee vending machines in Berlin that encouraged interaction among strangers. These machines were not permanent fixtures across German roads but were part of a short-term campaign designed to promote social connection through shared experiences.

Nescafé, the world’s most popular coffee brand owned by Nestlé, has a legacy dating back to 1938. In 2015, Nestlé launched REDvolution, a global marketing campaign aimed at rejuvenating the Nescafé brand. The initiative sought to unify global branding, modernize the brand’s image to appeal to younger consumers, and strengthen its competitiveness against fresh coffee chains such as Starbucks. Central to the campaign was the introduction of new products and formats, including Dolce Gusto coffee machines, alongside the adoption of the slogan “It all starts with a Nescafé.” REDvolution standardized Nescafé’s visual identity worldwide, increased its focus on digital and social media engagement, and positioned the brand as contemporary and socially relevant. Through innovation and consistent branding, the campaign aimed to ensure that Nescafé’s instant coffee remained relevant within an evolving global coffee culture.

Nescafé installed two coffee vending machines at opposite sides of a busy pedestrian crossing. Each machine had a button with the message “Push Together”. To receive a free cup of coffee, two strangers one on each side of the street had to press the button simultaneously. When they succeeded:

• Both machines dispensed a free coffee
• A video screen activated, allowing the two participants to see, smile, wave, and interact with each other in real time
• The moment transformed an ordinary street crossing into a shared social experience

The marketing objectives were to humanize the brand by associating it with warmth and connection. Reinforce Nescafé’s brand promise: coffee starts conversations, create emotional engagement, not just product awareness, generate shareable content for social media and PR coverage.

The campaign was built around the insight that modern urban life discourages spontaneous human interaction, even though people crave connection. Nescafé positioned itself as the catalyst that brings people together even strangers.

The goal of the act was to encourage spontaneous social interactions among strangers in a city that Nescafé’s research suggested was one of the world’s “loneliest”. The campaign was successful in its intent, reportedly leading to numerous waves, smiles, high fives, and conversations, but the special machines were specific to this temporary campaign and not a common feature of German roads.

Nescafé’s Instant Connections campaign, that shows strangers in Berlin how they can connect over a cup of coffee, has received over a million views on Facebook and more than 85,000 on YouTube. Hidden cameras filmed commuters on either side of a busy road, each pressing what looked like a regular pedestrian crossing button – except that the buttons were labelled ‘push together’.

When two people figured out they had to press the button at the same time, they were both rewarded with a cup of Nescafé that was delivered automatically by vending machines camouflaged beneath the pedestrian crossing button. In one day, the campaign has helped over 600 people connect over Nescafé coffee.

“We are delighted to have triggered so many spontaneous social interactions that otherwise would not have happened. A great cup of Nescafé is a natural way to start real connections, and we wanted to bring this to life in an unexpected, innovative, and enjoyable way,” said Michael Chrisment, Global Head of Integrated Marketing for Nescafé.

This approach clearly reflects Nescafé’s reinvigorated REDvolution strategy, which aims to unify product innovation and brand communication across more than 180 global markets. By emphasizing human connection, shared experiences, and contemporary consumer engagement, the campaign demonstrates how Nescafé translates its global brand promise “It all starts with a Nescafé” into meaningful, real-world interactions.

Cognitive psychology is the scientific study of internal mental processes; how people perceive, remember, think, speak, and learn. It emerged during the 1950s Cognitive Revolution, when psychologists began to challenge behaviourism, which focused only on observable behaviour. Instead, cognitive psychologists studied how the brain processes information, using experiments to understand mental functions such as memory, attention, perception, and problem-solving.

Findings from cognitive psychology help us understand how people think and how they acquire, store, and retrieve memories. By understanding these mental processes, psychologists can develop improved methods to assist individuals experiencing cognitive difficulties. Cognitive psychology is the scientific study of internal mental processes.

Why I choose to write about Sardar Patel’s Cognitive Psychology?

I admire Sardar Vallabhbhai Patel’s leadership it was not merely a result of political positioning but was rooted in a distinct cognitive framework characterized by pragmatic realism, high emotional intelligence, and unwavering determination. Often referred to as the “Iron Man of India,” his mental approach to crisis management and nation-building involved a unique ability to prioritize long-term stability over short-term sentiment. I therefore chose to write about Sardar Patel’s mental makeup. I have read a large secondary data about his leadership which was risen from grass root level.    

He demonstrated a distinctive cognitive style characterized by pragmatism, emotional control, and strategic thinking. His leadership during critical moments in India’s history such as the integration of over 500 princely states and the period following Partition between India-Pakisatn reflects strong cognitive functioning under pressure. Patel realized by 1946–47 that coexisting with the Muslim League within the same government was impossible. He feared continuous communal strife and that a weak central government would lead to the country’s complete collapse. Patel aimed to prevent a “civil war” and the disintegration  of India, arguing that holding onto the entire country would result in countless smaller, disunited regions.

Key Cognitive Features in Patel’s Leadership

Please find some key features of Sardar Patel’s leadership which can be seen in the 1930s, when a plague broke out in Borsad, Gujarat, Patel did not just manage from a distance. He camped in the affected area, established an office under a tree, and personally coordinated efforts recruiting volunteers, arranging hospital beds, and distributing food despite the high risk of infection.

Often known as the “Patron Saint” of India’s civil servants, Patel’s vision went beyond merely creating the Indian Administrative Service (IAS) and Indian Police Service (IPS). He passionately defended civil servants from political attacks and firmly believed that an independent, strong bureaucracy was the “steel frame” necessary for a diverse nation to function.

Pragmatism and Realistic

Thinking: Patel’s cognitive framework focused on practical realities rather than theoretical ideals. He emphasized confronting facts directly and making decisions based on achievable outcomes rather than speculation. This reflects strong problem-solving ability and rational decision-making, core components of cognitive psychology. When Gujarati farmers struggled against middlemen to sell their milk, it was Patel who advised them to organize themselves. This guidance directly resulted in the creation of the Kaira District Co-operative Milk Producers’ Union Limited, which later became the world-renowned brand Amul.

While firm, Patel was not purely aggressive. In the case of Junagadh, despite public outcry against its accession to Pakistan, he used his “velvet glove” approach, avoiding direct military intervention and opting for a calm negotiation that led to a plebiscite.

When Pakistan invaded Kashmir in 1947, Patel immediately advocated for sending troops. He opposed bringing the issue to the United Nations, arguing that Pakistan was wrong, the accession was valid, and foreign interference should be avoided, warning Nehru against internationalizing a bilateral issue.

High Emotional Intelligence (EI)

Patel demonstrated strong self-awareness, emotional regulation, and social intelligence. He remained calm and composed during crises, even under intense political and social pressure. This relates to attention control, emotional regulation, and cognitive flexibility, which allow individuals to maintain focus during stressful situations. He had a profound commitment to the upliftment of the downtrodden, rural, and poor population of India. His actions were characterized by a focus on “honesty and kindness” alongside his administrative strength.

Born into a humble farmer’s family, Patel dedicated his life to fighting against the oppression of peasants by the British authorities. Kheda Satyagraha (1918) – He organized peasants in Kheda, Gujarat, for non-violent disobedience against oppressive tax policies during a severe famine. Bardoli Satyagraha (1928) –  He led the farmers of Bardoli to victory against excessive tax increases, leading to the title ‘Sardar’ (leader) being bestowed upon him. He organized extensive relief work during floods and famines in Gujarat, providing food and clothes, and forcing the British government to provide relief funds.

Strategic Decision-Making

Patel’s decisions were goal-oriented and solution-focused. Post-independence when negotiating with rulers of princely states, he combined logic with persuasion, appealing both to reason and emotion. He was India’s first Home Minister, he strategically appealed to over 560 princely states to join the Indian Union in 1947 by emphasizing patriotism, national unity, and shared destiny. He blended diplomatic persuasion with practical incentives, offering rulers continued privileges (privy purses) while ensuring the security of the newly independent nation. He reminded rulers that their states were geographically and economically integrated with India, making isolation impractical. This reflects advanced executive functioning, including planning, evaluation, and long-term thinking.

Resilience and Crisis Leadership

Patel showed remarkable resilience during India’s independence movement and early nation-building years. He adapted quickly to changing political conditions. This demonstrates adaptive thinking and cognitive resilience, important traits in high-pressure environments. Although Salt Satyagraha (March 1930) was led by Mahatma Gandhi, Patel played a crucial organizational role in the success of the movement. Patel travelled across villages in Gujarat, preparing farmers and communities to participate in the civil disobedience movement. He helped identify strategic locations along the route of the march, ensuring widespread public support. Patel’s ability to mobilize thousands of people in Gujarat for non-violent civil disobedience was unparalleled. Before the Dandi March, Patel was arrested on March 7, 1930, while campaigning to encourage the people of Gujarat, proving his position as a major threat to British law. After his arrest, the Salt Satyagraha intensified.

Why Sardar Vallabhbhai Patel Did Not Become India’s First Prime Minister

Patel was known for discipline, efficiency, and intolerance for incompetence. From his student days, he challenged inefficiency and demanded accountability. This relates to goal-directed behaviour, attention control, and organizational thinking. Although Patel had strong support within the Indian National Congress, he did not become India’s first Prime Minister primarily due to the influence of M.K Gandhi, who supported Jawaharlal Nehru. The first ever election during the Congress party’s presidential election in 1946, Jawaharlal Nehru and Sardar Patel were the key contenders. Nehru was elected president despite getting just 2 votes while Patel had got 28. Nehru was M.K. Gandhi’s Preference. Gandhi believed Nehru’s international outlook and charisma suited India’s future leadership. While many provincial committees supported Patel, but Gandhi saw Nehru as a national and international figure. Patel withdrew his candidature at Gandhi’s request to maintain unity within the party. He was a real nationalist.

Conclusion

From a cognitive psychology viewpoint, Patel’s leadership illustrates effective decision-making under uncertainty, strong memory and planning abilities, focused attention during crises, emotional regulation and resilience and goal-oriented problem-solving.  These characteristics align closely with modern concepts of executive functioning, strategic cognition, and adaptive leadership.

As a firm leader, Patel might have handled the Kashmir issue differently. Often centred on his pragmatic, firm, and decisive approach to national integration compared to Jawaharlal Nehru’s preference for international mediation. While Patel focused on military action and direct, quick negotiation, disagreements and differing priorities in late 1947 prevented a swift resolution. Patel maintained stricter internal security. Considered more pro-business than Nehru, it is believed he would have empowered the private sector earlier, fostering faster industrial growth.  Supporters often cite that his clearer nationalist focus and robust national security policies would have protected against threats and strengthened India faster.

I had the pleasure of teaching Mr. Noman Aziz Khan during his MMS – Masters of Management Studies (2010–2012 batch) at Anjuman-I-Islam’s Allana Institute of Management Studies, where I served as Professor and Director for a long tenure. Recently, during my visit to Babasaheb Ambedkar University in Lucknow, I had the opportunity to reconnect with him. When I informed Noman over the telephone about my visit, he organized a touching and unexpected commemoration in my honour. I was deeply overwhelmed by his warmth, humility, and affection.

Today, Mr. Noman Aziz Khan serves as Regional Director (Uttar Pradesh, Telangana & Delhi NCR) at LuLu Group International and plays a pivotal role in managing LuLu Mall Lucknow, one of India’s largest and most influential retail destinations.

I still vividly remember Noman from his student days. He was lively, cheerful, and playful, bringing positivity into every classroom he entered. Beneath his easy-going personality, however, lay a sharp academic mind, curiosity for learning, and excellent communication skills. He consistently participated in classroom discussions with enthusiasm and intellectual engagement. Even when assignments were challenging, he displayed effort, discipline, and consistency. Noman often emerged as the presenter in group activities because of his natural communication abilities and confidence. More importantly, he possessed emotional intelligence, teamwork, and interpersonal sensitivity — qualities that are difficult to teach but invaluable in leadership.

Seeing him today as a sincere, disciplined, and innovative retail leader fills me with immense pride. His journey reflects dedication, growth, perseverance, and the ability to transform potential into meaningful success.

LuLu Mall Lucknow spans approximately 2.2 million square feet and is situated on Amar Shaheed Path in Lucknow. Developed across nearly 45.9 acres, it has emerged as one of India’s largest shopping malls and North India’s premier organized retail destination. The mall houses more than 300 national and international brands, including major anchors such as Decathlon, Nykaa, PVR INOX, and the massive LuLu Hypermarket. It also features the Funtura indoor entertainment zone, advanced VR-enabled gaming spaces, multiplex cinemas, extensive food courts, and modern family-oriented leisure infrastructure. The mall is not merely a shopping centre; it is a symbol of Lucknow’s transition into a modern metropolitan city.

Having taught Retail Management for several semesters, I have always believed that successful retailers are distinguished not merely by commercial performance, but by human-centric leadership. Outstanding retailers demonstrate customer-centric thinking, strong communication abilities, product knowledge, ethical behaviour, adaptability to changing consumer trends, team-building capabilities, operational efficiency, calmness under pressure, and strategic thinking. I witnessed many of these qualities in Noman even during his student years.

During my recent visit to the mall, I observed him closely while he interacted with employees, monitored operations, and supervised customer engagement across various sections. His towering leadership presence was visible throughout the establishment. Yet, despite managing nearly 5,000 on-roll employees and over 3,000 off-roll staff members, he remained approachable, calm, and deeply connected with his workforce. Great retail leaders do not merely delegate tasks from offices; they remain visible on the sales floor, coach employees in real time, solve problems directly, and lead by example. Noman embodies this philosophy.

Interestingly, his professional journey began on the sales floor itself at LuLu. His rise through the ranks demonstrates the power of commitment, operational understanding, and leadership earned through experience rather than entitlement.

M. A. Yusuff Ali, Chairman and Managing Director of LuLu Group International, is globally recognized as a visionary retail entrepreneur and philanthropist. His leadership combines business acumen with humility and strong human values. It is evident that Mr. Yusuff Ali identified exceptional leadership potential in Noman Khan and handpicked him to lead the Lucknow operations. Visionary leaders possess the ability to recognize future leadership in others, and this appears to be one such example.

Under its leadership framework, the mall has introduced several operational and marketing innovations. LuLu has adopted aggressive digital branding and omnichannel promotional strategies targeting younger consumers. Through festive campaigns, social media engagement, online promotions, and collaborations with local cultural and devotional programs, the mall has created deep emotional integration with society.

The inclusion of Funtura entertainment zones, VR-enabled gaming, multiplexes, and extensive dining areas transformed the mall into an all-day family destination rather than merely a shopping venue. This experiential retail model has significantly enhanced customer engagement. The mall also introduced sophisticated multi-level parking systems and integrated traffic management connected to all floors — an important operational innovation for a rapidly expanding city like Lucknow.

The hypermarket brought global retail presentation formats into one integrated ecosystem, including imported food sections, modern bakery concepts, electronics zones, and fashion integration. The mall further adopted prefabricated construction methods to reduce environmental impact and later earned an IGBC Gold Rating for sustainability initiatives involving waste management, water conservation, energy efficiency, and reduced fossil fuel consumption.

Community discussions among Lucknow residents frequently mention the extensive product variety, aggressive discounts, efficient billing counters, and the convenience of obtaining everything “under one roof.” These factors have significantly strengthened customer loyalty and repeat footfall.

The impact of LuLu Mall Lucknow on the city extends far beyond retail. The mall has created thousands of direct and indirect employment opportunities across retail, hospitality, logistics, food services, maintenance, entertainment, and security sectors. Local youth have especially benefited from these opportunities.

Its establishment accelerated infrastructural development around Amar Shaheed Path and nearby townships. Improved roads, enhanced transport connectivity, parking infrastructure, and rising commercial activity transformed the surrounding urban landscape. Property prices and commercial rentals in adjoining areas witnessed significant appreciation following the mall’s development. The project stimulated further residential and commercial investment in the region.

Being one of India’s largest malls, it attracts visitors not only from Lucknow but also from neighbouring districts and states. This inflow benefits hotels, transport operators, restaurants, and local businesses. Apart from global brands, local suppliers, artisans, food vendors, and service providers have also benefited from the increased commercial activity generated by the mall.

The mall has also influenced lifestyle patterns, leisure activities, and social culture, particularly among the middle class and younger population. It introduced international retail standards, organized shopping culture, multiplex entertainment, and global consumer experiences, thereby strengthening Lucknow’s identity as an emerging metropolitan city. Indeed, LuLu Mall Lucknow represents a classic case study of how a hyper mall can contribute to city branding, urban modernization, and socio-economic transformation.

As a teacher, nothing brings greater satisfaction than witnessing the success of one’s students. I feel immensely proud of Mr. Noman Aziz Khan. His journey from a cheerful MMS student to a respected retail leader demonstrates how dedication, humility, discipline, and vision can shape extraordinary careers.

He possesses the inherent qualities required for enduring leadership — resilience, customer orientation, ethical grounding, communication excellence, and strategic thinking. With the right opportunities and continued perseverance, I firmly believe he has the potential to become one of the most respected names in Indian Retail history.

Studying international business theories is essential to steer, strategize, and succeed in a globalized economy, enabling professionals to understand complex trade dynamics, manage cross-cultural risks, and identify international growth opportunities. These theories provide the analytical tools needed to optimize supply chains, enhance competitiveness, and formulate effective, sustainable global strategies.

The theories can be classified into: Classical Country-Based Theories: Mercantilism, Absolute Advantage, Comparative Advantage and Heckher-Ohlin Theory. Modern Firm-Based Theories: Country Similarity, Product Life Cycle, Global Strategic Rivalry and Porter’s National Competitive Advantage.

Mercantilism

It is a form of economic system and nationalist economic policy that is designed to maximize the exports and minimize the imports of an economy. It seeks to maximize the accumulation of resources within the country and use those resources for one-sided trade.

It is also known as “commercialism,” which is a system in which a country attempts to amass wealth through trade with other countries, exporting more than it imports and increasing stores of gold and precious metals. It is often considered an outdated system.

The biggest example being Passed by the British Parliament in May 1773, the Tea Act was a mercantilist policy designed to bail out the struggling British East India Company by granting it a monopoly on tea sales in the American colonies. It allowed the company to ship tea directly to America, bypassing merchants and reducing costs, while enforcing a three-cent tax to assert Parliament’s taxing authority. The Act aimed to save the financially troubled British East India Company by allowing it to dump 17 million pounds of unsold tea in American markets, creating a practical monopoly.  Ships carrying tea were also turned away or had their tea destroyed in New York, Philadelphia, and Charleston. The Tea Act was effectively the world’s first corporate bailout (often helping by paying money in difficult situation) the act was designed to save the East India Company from bankruptcy.

Mercantilist economic policies rely on government intervention to restrict imports and protect domestic industries. Modern-day mercantilist policies include tariffs, subsidizing domestic industries, devaluation of currencies, and restrictions on the migration of foreign labor.

Modern-day mercantilism in India is reflected in policies prioritizing domestic manufacturing, reducing import dependency, and fostering a trade surplus, often termed “neo-mercantilism” or economic nationalism. Key examples include the Atmanirbhar Bharat (Self-Reliant India) initiative, the Production Linked Incentive (PLI) schemes, high tariffs on imports, and the decision to stay out of the RCEP (Regional Comprehensive Economic Partnership)  trade agreement to protect domestic sectors.

Absolute Advantage

The ability of a country to produce more of a good with the same resources than another country is absolute advantage. India has an absolute advantage in the production of wheat over China and China has an absolute advantage in the production of cloth over India. Absolute advantage in international business occurs when a country can produce more of a good or service with raw material or technology which the country enjoys. It represents superior efficiency due to factors like better technology, climate, or lower labor costs.

Due to abundant oil reserves, Saudi Arabia can produce oil at a much lower cost and in higher volume than most countries, giving it an absolute advantage. China has historically held an absolute advantage in textile production due to a large workforce, lower labor costs, and efficient manufacturing capacity. Japan possesses an absolute advantage in high-end electronics manufacturing owing to its advanced technology and highly skilled workforce.

Comparative Advantage

It is the ability of a country to produce goods at a lower opportunity cost than another country by achieving  economies of scale. Reductions in average costs due to increased production levels. For example, China’s low labor costs give it a comparative advantage as a manufacturer over many Western trading partners. South Africa has a comparative advantage in mining because of its mineral wealth.

Brazil has a comparative advantage in coffee production due to climate, while South Africa holds an advantage in mining due to mineral abundance. Germany and Japan have a comparative advantage in automobile manufacturing and high-end machinery due to advanced technology and highly skilled labor, despite higher production costs. India has a comparative advantage in software development and IT services due to a large pool of educated, English-speaking, and cost-efficient professionals, which the U.S. imports.

Eli Heckscher and Bertil Ohlin Theory

It is also known as factor-proportions theory. Both prepared a theory explaining international trade patterns by focusing on differences in factor like cheap labor, raw material, and capital between countries, suggesting that countries export goods using their abundant, cheaper factors and import goods which are scarce.

Bangladesh specializes in clothing (labour-intensive), while Germany exports machinery (capital-intensive). A country with abundant labor (e.g., India) tends to produce and export textiles, while a capital-abundant country (e.g., Germany) specializes in automobile production. While South Korea was historically labor-abundant, it successfully transitioned to capital-intensive exports (electronics) by investing in infrastructure.

Modern & Firm based theories:

Raymond Vernon’s Product Life Cycle (PLC) theory

This explains how trade patterns shift as products evolve from innovation in developed nations to mass production and standardization in developing countries, moving through introduction, growth, maturity, and decline stages. The theory explains how a product’s production and trade patterns shift over time, eventually leading the original innovating country to become an importer of the very product it invented. As the name suggests, this theory talks about a product that goes through different stages. This theory only focuses on the developed nation, not on the developing nation.  According to this theory, when a product is in its early life cycle stage, all the raw material and the labor used in making and producing that product belong to the place where the product has been invented or produced. But when that new product is introduced in the world market, then its area of origin shifts to different places

PC Personal computer) were introduced to world by US; its mass manufacturing in low-cost Asian countries declined production in US. Now US purchases Pcs from Asian countries.

Country Similarity Theory (Steffan Linder)

Trade within similar development stages (intra-industry trade) occurs due to similar consumer preferences. states that countries with similar income levels, consumer habits, and industrial development trade similar, high-quality manufactured goods with each other (intra-industry trade). Key examples include massive trade in automobiles between Germany and France, or electronics between the US and Canada.

Global Strategic Rivalry (Krugman/Lancaster)

Firms gain competitive advantage through innovation, R&D, and economies of scale, influencing trade patterns. Competition for leadership in semiconductors, artificial intelligence, and 5G networks, often involving sanctions, export restrictions, and investments in critical infrastructure.

Porter’s Diamond Model

National competitive advantage stems from four interconnected factors: factor conditions, demand conditions, related/supporting industries, and firm strategy/rivalry. Germany’s automotive industry, showcasing strong national advantage through skilled engineers (Factor Conditions), demanding consumers wanting high-performance cars (Demand Conditions), a robust supply chain (Related/Supporting Industries), and intense rivalry between BMW, Mercedes, and Audi driving innovation (Firm Strategy/Rivalry).

Agency theory was independently developed by Stephen Ross in economics and Barry Mitnick in institutional management during the mid-1970s. The most cited work, however, is by Michael C. Jensen and William H. Meckling (1976), who formalized the theory by defining agency costs and creating a framework for reducing conflicts of interest between principals (like owners) and agents (like managers).

Agency theory explains the relationship between a principal, who delegates authority, and an agent, who acts on the principal’s behalf. In a corporate setting, the principal is typically the employer or shareholder, while the agent is the manager or executive responsible for running the organization. A manager plays a crucial role by acting as a link between the employees and top management. Their primary responsibility is to provide leadership and guidance to a team or department, ensuring organizational goals are met through efficient planning, organizing, staffing, leading, and controlling of work. Key responsibilities of the manager include:

Setting individual employee goals

Setting individual employee goals is a core responsibility of a manager, but it should be a collaborative process. Managers work with employees to align individual goals with the company’s strategy, provide ongoing feedback, and involve them in goal setting to foster engagement and development. This approach ensures that individual targets not only support team and organizational success but also contribute to the employee’s personal and professional growth. By translating company strategy into clear, relevant, and achievable objectives, managers help employees understand their role in the broader mission and drive meaningful performance.

Delegating tasks effectively

Effectively delegating tasks is a core responsibility of a manager, crucial for optimizing time management, fostering employee development, and enhancing overall team efficiency and productivity. Good delegation goes beyond merely assigning work; it involves strategically selecting tasks, aligning them with the strengths and capabilities of the right team members, providing clear instructions and the necessary resources, and fostering an environment of trust. Additionally, it requires holding individuals accountable for their results while maintaining open lines of communication and providing ongoing support to ensure successful outcomes.

Monitoring and evaluating employee performance

Effectively monitoring and evaluating employees is a core responsibility of a manager, essential for setting clear expectations, identifying areas for improvement, and fostering continuous development and engagement within the team. This process involves setting clear goals, defining specific, measurable, achievable, relevant, and time-bound (SMART) objectives that align individual performance with organizational priorities. Continuously observing employees’ work to assess progress, behavior, and adherence to standards in real time. Maintaining accurate records of performance metrics, achievements, challenges, and behaviors to support objective evaluations. Providing continuous feedback and coaching.

Motivating and inspiring the workforce

Effectively motivating and inspiring employees is a key responsibility of a manager, as their ability to foster a positive work environment, provide clear guidance, and recognize achievements directly influences productivity, engagement, and overall organizational success. Managers can accomplish this by understanding individual employee needs, communicating a compelling vision, setting achievable goals, offering meaningful incentives and development opportunities, delivering constructive feedback, and cultivating a culture of trust and collaboration.

Making critical decisions

Making critical decisions is a central role of a manager, as managers are responsible for choosing the best courses of action to resolve issues, achieve organizational goals, and guide teams. This involves a process of identifying problems, gathering information, analysing options, selecting the best solution, implementing it, and reflecting on the outcome to ensure company growth, effective operations, and overall success. Managers make countless daily decisions, from assigning tasks to managing budgets, all of which impact the organization. Decisions on new strategies, partners, and resource allocation directly influence the company’s growth and competitiveness.

Acting as a communication bridge between employees and top management

A manager acts as a crucial communication bridge between top-level management and their team of employees, ensuring that strategies from above are translated into actionable plans for the team, and that employee feedback, concerns, and performance data are communicated back up to senior leadership. This role involves clarifying expectations, fostering transparency, advocating for team needs, and ensuring smooth communication flow to maintain understanding and alignment within the organization. Managers interpret higher-level business goals and strategies from senior management, transforming them into clear, achievable operating plans and tasks for their employees.  They communicate company policies, objectives, and changes to their team, making sure that employees understand the bigger picture and their role within it.

The principal-agent problem

In agency theory, the principal delegates authority to the agent, focusing on the potential conflicts of interest that may arise when the agent pursues their own self-interest instead of the principal’s. This situation is termed the principal-Agent Problem and is especially relevant in corporate governance, where shareholders (principals) rely on company managers (agents) to run the organization. A major issue in this relationship is passing on few wrong points which is called information asymmetry where the agent has more information about daily operations or specialized knowledge than the principal. This imbalance allows the agent to make decisions that the principal may not fully understand or control, sometimes to the detriment of the principal’s goals.

the agent holds more information than the principal, creating an imbalance of power and understanding. The outcome of such conflicts is known as Agency Loss: the reduction in the principal’s welfare due to the agent’s self-serving actions.

Key Concepts of Agency Theory:

Principal: The party that delegates authority and expects certain tasks to be performed on their behalf. Commonly, this is the shareholder or owner of the business.

Agent: The party entrusted to act on behalf of the principal, typically a company manager, whose duty is to make decisions that serve the principal’s best interests.

Principal-Agent Problem: The core conflict where the agent’s personal incentives do not align with the principal’s objectives, leading to potentially harmful decisions.

Information Asymmetry: A situation where the agent holds more information than the principal, creating an imbalance of power and understanding.

Agency Loss: The welfare reduction suffered by the principal when the agent’s decisions diverge from the principal’s best interest.

Abstract

Every day, experts across industries are provoked with importance of artificial intelligence and its growing impact. People are concerned about their jobs  and salaries about whether they will be continued in the job or not. They feel concerned that their work will be taken over or rendered archaic by the ever-growing and ever-evolving plethora of AI tools and systems. Organizations constantly require labor with a variety of skills. The demand for specific skills changes over time due to technological advancements, industry shifts, and evolving business needs. This demands a dynamic workforce capable of adapting to these changing requirements. 

The proverb “adapt or perish” is a strong simile for organizational survival in a constantly changing business environment. It emphasizes the importance of adaptability and flexibility for organizations to thrive and avoid becoming obsolete. In essence, businesses must be able to adjust to new technologies, customer demands, and market trends to remain competitive. 

Organizations sometimes remove employees due to a mismatch between their skillsets and the evolving needs of the business, or because of a change in company strategy or structure. This can involve layoffs, restructuring, or offering employees alternative opportunities within or outside the company. Companies like Airbnb, Amazon, Google, LinkedIn, and Meta have all announced layoffs or reductions in their HR and recruitment strategies. This indicates a shift in focus of companies prioritizing people with newer skills and  cost-cutting and streamline operations during challenging economic times. 

Companies like JioStar, formed through the merger of Viacom18 and Disney Star India, are laying off employees as part of a restructuring effort to eliminate overlapping roles and streamline operations. 

While it’s essential for organizations and their team members to come to grips with how AI will impact them, it’s also essential to remember that there is certain invaluable abilities and traits AI can’t replicate, such as intellect, soft skills, leadership though technology is opening a host of new opportunities. Some human skills are in more demand than ever in the age of AI, as well as essential traits and expertise which are always in demand.

Artificial intelligence is indeed artificial. It refers to technologies and systems designed to mimic human intelligence, but these systems are not fundamentally human or natural. They are created by humans and operate based on algorithms and data, rather than natural biological processes. In a future increasingly shaped by AI and automation, human skills like communication, critical thinking, creativity, and emotional intelligence will remain highly valuable. Adaptability and leadership will also be in demand as businesses need individuals who can navigate change and guide teams. 

Communication

Communication skills are crucial for success in all areas of life, enabling individuals to express themselves effectively, build relationships, and achieve goals. They are essential for understanding others, resolving conflicts, and fostering teamwork. In a professional context, strong communication skills are vital for clear information transfer, building trust, and enhancing productivity. It is vital for employees because it facilitates the sharing of vision, direction, and information, ultimately driving team consistency and success. Strong communication enables leaders to inspire, motivate, build trust, and manage conflicts effectively, creating a positive and productive work environment. Strong communication skills are essential for conveying information, collaborating with others, and building relationships, even in a world with AI. Narayana Murthy has been praised for his ability to articulate complex ideas and build a strong sense of purpose within Infosys.

Critical Thinking

The ability to analyse information, solve problems, and make informed decisions is critical in a world where algorithms and data are becoming increasingly important. Critical thinking is the ability to analyse information objectively and rationally to form judgments or make decisions. It involves questioning assumptions, recognizing biases, and considering multiple perspectives. This process is crucial for evaluating information, solving problems, and making informed decisions. The chairman of Wipro, Azim Premji, has overseen the company’s transformation from a small oil business to a global IT services provider. Azim Premji emphasizes the importance of critical thinking and continuous learning for individual and societal progress. He believes in taking initiative, developing self-awareness, and seeking feedback to foster growth. Premji’s work also highlights the crucial role of education in empowering individuals and creating a more just and equitable society. His strategic vision and ability to traverse technological advancements have been instrumental in Wipro’s success. Premji’s leadership has been marked by a commitment to innovation, quality, and global expansion. 

Adaptability

It means the ability to adjust readily to different conditions or situations. It involves flexibility and a willingness to change, modify, or alter one’s approach to fit new circumstances. This is a valuable skill because it allows individuals to navigate change, thrive in uncertain environments, and effectively respond to evolving situations. It’s the ability to learn quickly, adjust to new situations, and embrace change is crucial for staying relevant in a rapidly evolving job market. Kiran Mazumdar-Shaw navigated a nascent biotech industry with Biocon, offering innovative healthcare solutions.  Her ability to reel Biocon from a small, early-stage company to a global biopharmaceutical leader, demonstrating resilience and agility. Her experiences, including being denied a job due to gender bias and initially struggling to secure funding, powered her adaptability and determination. She embraced challenges, recognized opportunities, and adapted to changing market conditions, ultimately leading to Biocon’s success. Her ability to turn Biocon towards biotechnology, identify opportunities, and embrace change allowed the company to thrive in a dynamic market. This adaptability, coupled with her focus on innovation and accessible healthcare, has enabled Biocon to expand its reach and influence globally.

Leadership

Leadership skills are crucial for individual and organizational success because they enable effective communication, decision-making, and problem-solving, ultimately leading to improved team morale, innovation, and productivity. Leaders with strong leadership skills can motivate, inspire, and guide their teams, creating a positive and productive work environment. Leaders who can communicate effectively and inspire their teams can boost morale and foster a sense of belonging of their team members. They can build trust and confidence among team members, leading to increased engagement of team members. Effective communication skills are essential for leaders to convey their vision, goals, and strategies to their teams and foster better collaboration. Shiv Nader is credited with being one of the pioneers of the computing and IT industry in India – founding HCL Technologies in a garage in 1976 as a company making calculators and microprocessors. Under his guidance as chairman for more than four decades, HCL has continued to grow in the ever-changing IT landscape – transforming from its original hardware roots, manufacturing the country’s first indigenous computers, into a more comprehensive software services organisation. In fact, HCL is one of the few global IT companies founded in the 1970s that is still alive and kicking today. Nearly 50 years later, and HCL is valued at US$11.8 billion and is among India’s largest software services provider employing more than 222,000 people in 60 countries worldwide. The 79-year-old Nadar stepped down as chairman in 2020 and handed the reins to his daughter Roshi Nadar Malhotra, though he continues as chairman emeritus and strategic advisor.

Leaders will continue to be needed to guide teams, motivate individuals, and make strategic decisions in a world where automation and AI are increasingly integrated into business processes. 

Creativity and Innovation

Humans will continue to be needed for their unique ability to think outside the box, generate new ideas, and find creative solutions to complex problems. From the innovative use of technology in healthcare to frugal solutions for everyday problems, Indian ingenuity has a significant global impact. For example,  Arunachalam Muruganantham’s low-cost sanitary towel machine to the development of mobile banking and financial services that have reached millions. Arunachalam Muruganantham is a social entrepreneur known for inventing a low-cost sanitary pad-making machine. He is credited with making affordable sanitary pads accessible to women in rural India and creating grassroots awareness about menstrual hygiene. His invention has been praised for empowering women and promoting health and dignity. He has been instrumental in raising understanding about traditional unhygienic practices around menstruation in rural India. A movie titled ‘Pad Man’ was made about him in 2018. 

Emotional Intelligence

Understanding and managing emotions, building trust, and fostering collaboration are key for navigating the social and emotional complexities of the workplace. In the fast-growing industrial world people are realising the need of emotional intelligence like never before. Emotional Intelligence (EI) is the ability to manage both your own emotions and understand the emotions of people around you. The father of EI Daniel Golman says managers with emotional intelligence (EI) achieve objectiveness through their self-awareness, which promotes productive, motivated, and equal workplaces There are five key elements to EI: self-awareness, self-regulation, motivation, empathy, and social skills. Late Ratan Tata, the former chairman of Tata Group, is a well-known example of an Indian industry leader with high emotional intelligence. His leadership is characterized by empathy and ethical and compassionate leadership. He prioritized the well-being and development of employees, creating a sense of belonging and purpose.

Technology skills

The fastest-growing skills by 2030 are.projected to be in the fields of technology, specifically AI and big data, cybersecurity, and technological literacy. Beyond these technical skills, employers are also seeking individuals with creative thinking, resilience, flexibility, and agility. Additionally, curiosity, lifelong learning, and environmental stewardship are also gaining importance. 

AI and Big Data

These skills are at the forefront of technological innovation and are expected to be in high demand as companies increasingly utilize AI and data analytics for various applications. It refers to the massive volumes of data generated across various sources, often too large and complex for traditional data processing systems. This data includes structured, semi-structured, and unstructured information. AI leverages vast amounts of data to identify patterns, make predictions, and automate tasks, while big data analytics utilizes AI for more efficient and insightful data analysis. This synergy enables businesses to gain a deeper understanding of their data, make better decisions, and improve overall performance. Established in 1968, TCS is a multinational IT services and consulting giant that has firmly positioned itself in the realm of data analytics. With a comprehensive suite of solutions ranging from predictive modelling to machine learning, TCS leverages its extensive domain expertise to provide organizations with invaluable data-driven insights, facilitating informed decision-making. Today, Infosys, Accenture, Wipro, MU Sigma, Genpact are some leading Indian companies in the globe known for their core competence in AI and Big Data. 

Cybersecurity

Cybersecurity in India is a growing concern due to increased digital penetration and cyberattacks, highlighting the need for robust defence measures. Key initiatives include the National Cybersecurity Strategy, the Digital Personal Data Protection Act, and the Indian Cyber Security Coordination Centre (I4C) The National Cyber Security Policy 2013 also aims to enhance resilience against cyber threats. With the increasing reliance on digital technologies, cybersecurity professionals will be essential for protecting data and systems from threats. During rising tensions between India and Pakistan, there is a broader pattern emerging about a cyberattack on Republic channel by Pakistan, as its official social media handles are being targeted and hacked. Several official Pakistani government handles on X (formerly Twitter) are posting news about escalating conflict, as well as military impact, only to delete the original posts and stating that their accounts have been hacked. On May 7^th 2025.  

Technological Literacy

The ability to understand and apply technology in various aspects of work will become increasingly important as automation and digital transformation continue to reshape industries. Being tech-literate allows individuals to utilize technology to improve their efficiency, communicate effectively, and collaborate more seamlessly, both in their personal and professional lives. Frequent mobile updates require a level of tech-savviness to understand and implement them effectively. This includes understanding the purpose of updates, how to install them, and potentially troubleshooting any issues that may arise. According to the CEO of Meta, mobile phones, as we know them, would be living their last years. By 2030, they would be replaced by a more cautious and advanced technology called smart glasses. Being tech-savvy is incredibly important today. It’s no longer just about having a general understanding of technology; it’s about possessing the skills and knowledge to effectively use and adapt to the ever-evolving digital landscape, which is essential for personal, professional, and educational success. 

Understanding and influencing human behavior is crucial for a variety of reasons, people with whom we work every day, deal on regular basis, for our personal growth and strong relationships for effective teamwork and societal progress. Good behavior fosters positive environments, builds trust, and contributes to a safer and more inclusive society. It also impacts mental and emotional well-being and can influence productivity and success in various aspects of life. 

Personality is fixed and it’s difficult to change, so it makes sense to focus our efforts at the point where changes can be made. Since behaviour is within our condition of control, affirmative feedback on behaviour offers a positive lead for personal development, showing where and how we can adapt to meet the needs of a particular situation or job role. Counselling largely helps to change our behaviour.

Behaviorism is a branch of psychology which primarily studies observable actions and responses, rather than internal mental processes like thoughts or feelings. It suggests that behaviors are learned through two main types of conditioning: classical conditioning which is associating stimuli with responses and modified conditioning  which is learning through consequences of behavior. I list here below few famous theories of behaviourism.

John B. Watson’s classical behaviourism

Watson’s theory focused on observable behavior as the primary subject of psychological study, rejecting introspection and mental processes. He believed that behavior is learned through conditioning and can be manipulated by environmental stimuli, emphasizing the role of external factors over internal ones. His experiment famously known as ‘the little Albert experiment’, conducted by John Watson and Rosalie Rayner in 1920, aimed to demonstrate that fear could be conditioned in humans through classical conditioning. The experiment involved a nine-month-old baby, Albert, who was initially not afraid of a white rat. Researchers repeatedly paired the rat with a loud, startling noise, causing Albert to associate the rat with the noise and eventually fear the rat itself. The white rat was initially a neutral stimulus, meaning Albert didn’t have an innate fear of it. The loud noise was the unconditioned stimulus, which naturally caused fear in a way the unconditioned response in Albert. 

Watson argued that only behaviors that can be observed and measured objectively are valid in scientific psychology. He believed that behaviors are learned through conditioning, where provocations in the environment are paired with responses, leading to learned associations. Watson rejected the study of thoughts, feelings, and other internal mental processes, arguing that they are not directly observable and therefore not suitable for scientific study. Watson emphasized the role of environmental factors in shaping behavior, suggesting that individuals can be trained to exhibit specific behaviors through conditioning. 

B.F. Skinner’s Reinforcement Theory

Skinner’s behaviorism theory, also known as radical behaviorism, suggests that all behavior is learned through interactions with the environment, primarily through reinforcement and punishment. This theory emphasizes observable behaviors and argues that internal mental states like thoughts are not relevant for understanding behavior. Skinner’s work focused on challenging conditioning, where behaviors are modified by their consequences. It is built on the assumption that behaviour is influenced by its consequences. Reinforcement theory is the process of shaping behavior by controlling consequences of the behavior. Reinforcement theory proposes that you can change someone’s behaviour by using reinforcement, punishment, and elimination. I give here example of Abraham Lincoln who was the president of the United States in a pivotal moment during the Civil War. Although he was assassinated before completing his term as president, the relentless work ethic and unmatched communication skills that Abraham Lincoln showcased while healing the fractured country made him one of the greatest leaders in U.S. history.

Pavlov’s theory of Classical Conditioning

This is rooted in the idea that behavior is the result of conditioning. He believed that behavior is learned through the process of classical conditioning, where behavior is shaped through the association of stimuli in the environment. His discoveries provided a framework for understanding how behaviors are acquired. His experiments primarily involved dogs, but the principles he discovered have far-reaching implications for understanding human behaviour as well. Classical conditioning, the foundation of Pavlov’s theory, involves pairing a neutral stimulus with an unconditioned stimulus to elicit a conditioned response. In one of his famous experiments, Pavlov observed that dogs naturally salivated when presented with food, an unconditioned stimulus. However, through repeated pairings of a neutral stimulus, such as a bell, with the food, the dogs eventually began to associate the bell with the arrival of food. As a result, they started salivating at the sound of the bell alone, even in the absence of the food. This conditioned response demonstrated the formation of a new association between the neutral stimulus and the unconditioned stimulus. Mental conditioning is a process which depends on experience, it takes efforts of training your mind to modify your thoughts, attitudes, and beliefs to accept thinking patterns.

Erikson’s theory of psychosocial development

This theory proposes that behaviourism develops through eight stages, each marked by a unique milestone, crisis or challenge that individuals must manage through. These crises involve a struggle between opposing forces, such as trust vs. mistrust, autonomy vs. shame and doubt, initiative vs Guilt, Industry vs inferiority , identity vs Role Confusion, intimacy vs Isolation, Generativity vs Stagnation and Ego Integrity vs Despair. When individuals successfully resolve each crisis, it leads to the development of specific virtues and psychological strengths, while failure can result in difficulties in future stages Our early life experience is very important in terms of  how we grow as individuals.  Our identity evolves at various stages of life; how we perceive and present ourselves throughout our lives, as per our own sense of identity; we keep searching and understanding ‘who we are’. Understanding this process can lead people to question their ‘negative’ identity labelled by society. Half of life is spent in making big changes in the way we perceive ourselves.  Our personalities keep changing as we resolve crises in life; thus, each experience brings a change within us.

Thorndike’s theory of connectionism

This theory suggests that learning is the result of forming connections between stimuli and responses. This theory, developed by Edward Lee Thorndike, is a foundation of behaviorism, explaining learning as a “stamping in” or strengthening of S-R bonds. Thorndike’s work also established three key laws of learning: the Law of Readiness, the Law of Exercise, and the Law of Effect. Thorndike’s theory of connectionism, also known as stimulus-response (S-R) theory, suggests that learning involves forming connections or associations between stimuli and responses. These connections, or bonds, are strengthened by satisfying consequences and weakened by unsatisfying ones. Thorndike’s theory is based on his experiments with cats in puzzle boxes, where he observed that learning occurred through trial and error. The key aspects of Thorndike’s connectionism are i) learning occurs through the formation of connections between a stimulus – something that triggers a response and a response  which is a behavior or action. Ii) Learning is a process of trying different responses until the correct one is found and rewarded. Iii) Behaviors followed by satisfying moments are strengthened, while behaviors followed by annoying consequences are weakened. Iv) Frequent practice strengthens connections, while lack of practice weakens them.  V) When an individual is ready to act in a particular way, a response is likely to follow. 

Jerome Bruner’s theory of cognitive development

This theory states that children construct their own learning through organising, categorising and then coding information. He believed that the most effective way to do this is to discover information rather than being told it by a teacher. Jerome Bruner’s theory of cognitive development emphasizes that learning occurs through three modes of representation: enactive, iconic, and symbolic. These modes represent how individuals process and represent knowledge, changing with age with mental and physical development. Bruner believed that children could learn difficult concepts with appropriate instruction, and that learning is a continuous process, not a series of stages. They say children are mirror image of their parents and surrounding. Enactive mode, prevalent in early childhood around 0-3 years, involves learning through direct action and manipulation of objects. For example, a baby might learn about size by comparing different-sized colour crayons. The iconic mode starts around 3-7 years; children begin to use images and mental representations to represent experiences. They might use drawings or pictures to recall events or objects. From about 7 years onward, children develop the ability to use symbols, like language, to represent and organize information. They can understand and use abstract concepts without needing a real visual. Bruner believed that development is a continuous process, not a series of distinct stages. 

Conclusion

In simple terms, Sigmond Freud’s theory suggests that human behavior is influenced by unconscious memories, thoughts, and urges. This theory also proposes that the psyche comprises three aspects: the id, ego, and superego. The id is entirely unconscious, while the ego operates in the conscious mind. Behaviorism is primarily associated with the belief that all behaviors are learned through interactions with the environment. It focuses on observable actions, emphasizing the role of stimuli and responses, and rejects the study of internal mental processes. Key figures in behaviorism include John B. Watson and B.F. Skinner.