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	<title>employment &#8211; Dr. Vidya Hattangadi</title>
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	<title>employment &#8211; Dr. Vidya Hattangadi</title>
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		<title>What is the difference between CV &#038; Resume?</title>
		<link>https://drvidyahattangadi.com/what-is-the-difference-between-cv-resume/</link>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Sun, 02 Oct 2016 00:07:02 +0000</pubDate>
				<category><![CDATA[HIGHER EDUCATION]]></category>
		<category><![CDATA[bio data]]></category>
		<category><![CDATA[Curriculum Vitae]]></category>
		<category><![CDATA[Dr. Vidya Hattangadi]]></category>
		<category><![CDATA[Education Qualifications]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[human resource]]></category>
		<category><![CDATA[Human resource Management]]></category>
		<category><![CDATA[ideal candidature.]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[resume]]></category>
		<category><![CDATA[What is the difference between CV & Resume?]]></category>
		<category><![CDATA[Work experience]]></category>
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					<description><![CDATA[Most of people get confused between resume and curriculum vitae (CV); we also hear words such as portfolio and bio-data. All four terms describe presentation of particulars of an individual. A resume is a synopsis of the most relevant professional experiences you have for the particular job for which you are applying. It is snapshot [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1 style="text-align: justify;"></h1>
<p style="text-align: justify;">Most of people get confused between resume and curriculum vitae (CV); we also hear words such as portfolio and bio-data. All four terms describe presentation of particulars of an individual.</p>
<p style="text-align: justify;">A <strong>resume</strong> is a synopsis of the most relevant professional experiences you have for the particular job for which you are applying. It is snapshot and hence not more than one or two pages in length. Resume word is originated from the French word &#8220;res<a href="http://drvidyahattangadi.com/wp-content/uploads/2016/08/cvresume1.png"><img fetchpriority="high" decoding="async" class="wp-image-3506 size-medium alignright" src="http://drvidyahattangadi.com/wp-content/uploads/2016/08/cvresume1-300x226.png" alt="cvresume1" width="300" height="226" /></a>umer&#8221; which means a summary of an individual&#8217;s educational background, relevant work experience, history and achievements. A resume is mainly used when seeking a new job and is sent to the employer in order to introduce an individual, depending on the detailing he/she gets a chance to meet the recruiter or the employer. A resume is ideally sent when applying for middle and senior level positions, when experience and related skills are more important than educational details.</p>
<p style="text-align: justify;">A <strong>curriculum vitae</strong>, normally called a CV or curricula vitae, is derived from a Latin word which means “course of life.&#8221; A CV contains a detailed narrative of an individual&#8217;s work experience in details listing the achievements, educational background, skill set, languages known, awards won etc. A CV is a more elaborate description than a resume. CVs are accepted internationally and are used to apply for executive, academic, managerial, medical and many other senior posts jobs.  In my opinion, a CV is a marketing tool which can be used by an individual to endorse himself.</p>
<p style="text-align: justify;">The primary differences between a resume and a curriculum vitae are length, while both are used in job applications. A resume is brief summary and a CV is a detailed document.</p>
<p style="text-align: justify;"><strong>Portfolio</strong> originates from the Italian word &#8220;portafoglio&#8221; meaning to carry and ‘foglio’ meaning leaf or paper. Portfolio is an album of work samples shown to prospective employers, usually in creative fields such as photography, art and graphic design. It so happens that work pieces comprised of art and design cannot be explained theoretically. As a result, presenting pictures, designs and samples is the best way to tell a recruiter about your work. Hence, unlike a resume or a CV, a portfolio may contain pictures, documents, and onsite media details, screen shots of a website, and notes or letters of praise from distinguished clients.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2016/08/cvresume2.png"><img decoding="async" class="size-full wp-image-3507 aligncenter" src="http://drvidyahattangadi.com/wp-content/uploads/2016/08/cvresume2.png" alt="cvresume2" width="590" height="276" /></a></p>
<p style="text-align: justify;">Portfolio is a typically a large, thin, flat case for loose sheets of paper such as drawings or maps; it is a variety set of photographs of a model or actor intended to be shown to a potential employer; it can also be a range of investments held by a person or organization; it describes a range of products or services offered by an organization which called ‘product portfolio’ in marketing; it also describes the position and duties of a Minister or Secretary of State. Painters, graphic artists, journalists, advertisers, authors, poets and other creative types of work profiles  can use career portfolios successfully while job-hunting,</p>
<p style="text-align: justify;">Let us try understanding the term of portfolio with the help of an example. Let’s say there are two candidate shortlisted for a post, who possess the same strengths and experience for a job profile. Candidate number 1 sends his resume to the employer, theoretically stating his skills, achievements, past experiences, and a list of renowned people for references who praise his work. Meanwhile, candidate number 2 sends pictures and samples of his new art work along with letters of appreciation from clients and a collection of tweets admiring his work. Who do you think will get the job? Obviously candidate number 2, because in his case, the recruiter can see the exact work, along with certificates of people who have accepted his work in the market.</p>
<p style="text-align: justify;">The term <strong>bio-data</strong>, which is rarely used these days, stands for biographical data, is commonly used in the medical field. A bio-data, is usually was used only in hospitals on a prescription pad hung on a patient&#8217;s bed side. It mentions the patient&#8217;s name, age, sex, weight, disease, medicines given pulse rate, blood pressure, diet given and other relevant details. This form is now used in a few countries, particularly in government institutions, or when applying for grants. Emphasizing an individual&#8217;s particulars such as date of birth, religion, sex, race, nationality, address, and marital status. This form is different from a resume and a CV, which focuses more on an individual&#8217;s qualifications. Typically in a bio-data factors such as educational qualifications and past job experience take a back seat.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2016/08/cvresume3.jpg"><img decoding="async" class="wp-image-3508 size-medium alignleft" src="http://drvidyahattangadi.com/wp-content/uploads/2016/08/cvresume3-300x225.jpg" alt="cvresume3" width="300" height="225" /></a></p>
<p style="text-align: justify;">Rarely do we see resumes and CVs tailored to fit a job. Sure, many of the background and academic details tend to remain the same but in a good CV/resumes the tone and accent changes. Rarely people pay attention to what they write in their resume. While you remain the same person, but your description, narrative changes with a new perspective depending on the job you are applying for. It is therefore advisable to constantly re-examine and refine your resume and CV because it speaks volumes about you in absentia. Remember your presentation skill and technique for language matter a lot. Your resume or CV should express your natural self-confidence; keep refining what you say and how you say it in the most concise way. Your CV especially evolves your perceptions on different dimensions in a practical manner. Keep your resume handy with you. Because it is a running list of everything you have accomplished so far. And, you never know a bright opportunity might come your way any time. Keep your CV short and sweet. Put only what is relevant. You don’t need to include everything. Remember, you are advertising yourself for a job, not giving them your life story.</p>
<p style="text-align: justify;">A well written cover letter is essential to be sent with your CV/resume/portfolio or bio-data. Your cover letter should be used to expand on your past achievements, and explain why you think you are the ideal candidate for the role. Use the covering letter to clearly outline your objectives, underlining particular projects or interests that you think will make you stand out. Get straight to the point, employers appreciate an honest approach and keep your document current and up-to-date.</p>
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		<title>The joys and perils of office friendship</title>
		<link>https://drvidyahattangadi.com/the-joys-and-perils-of-office-friendship/</link>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Thu, 22 Oct 2015 00:00:45 +0000</pubDate>
				<category><![CDATA[Human Resources Management]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[advantages]]></category>
		<category><![CDATA[colleagues]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[disadvantages]]></category>
		<category><![CDATA[Dr. Vidya Hattangadi]]></category>
		<category><![CDATA[dynamics]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[friendship]]></category>
		<category><![CDATA[gossip]]></category>
		<category><![CDATA[human resource]]></category>
		<category><![CDATA[joy]]></category>
		<category><![CDATA[office]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[secrets]]></category>
		<category><![CDATA[The joys and perils of office friendship]]></category>
		<guid isPermaLink="false">http://drvidyahattangadi.com/?p=2810</guid>

					<description><![CDATA[The joys and perils of office friendship Most professionals spend more of their waking hours in the office than at home; we see our office collogues more and interact more with them than our family members. Naturally, we get more drawn to our office colleagues.  While our general philosophy of friendships may be “the more, [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1><strong>The joys and perils of office friendship</strong></h1>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/10/officefrnd1.jpg"><img loading="lazy" decoding="async" class=" size-medium wp-image-2811 alignright" src="http://drvidyahattangadi.com/wp-content/uploads/2015/10/officefrnd1-300x201.jpg" alt="officefrnd1" width="300" height="201" /></a>Most professionals spend more of their waking hours in the office than at home; we see our office collogues more and interact more with them than our family members. Naturally, we get more drawn to our office colleagues.  While our general philosophy of friendships may be “the more, the merrier,” making friends in the office has a distinctive set of pros and cons. While regular friendships depend on sharing trust, confidence, sharing our personal secrets, and confiding little or big problems in our friends, getting this close at work place with somebody has its drawbacks.</p>
<p style="text-align: justify;">It’s a bit tricky to get close to somebody at workplace. We cannot hide away from competition, creation of new alliances, breaking of existing alliances, dependencies, backstabbing and gossiping. We become vulnerable if we are not aware of what is going on in the office politics. Often, our nonworking selves and relationships are significantly more casual than is warranted for a professional situation. And, if we try mix the two, the result may be messy politics and dynamics that can complicate our life both at work and at home. Another common problem can arise if you get promoted and your ‘friend’ is not &#8211; or your friend gets promoted and you don’t: promotions usually change workplace friendships.  People start resenting friends once they get promoted to higher positions.</p>
<p style="text-align: justify;">Many researches show that people get attracted to their co-workers at the place of work; it is where the mainstream of couples meet. And, there’s a reason for this: unlike online dating, newspaper ads, singles events and speed dating, the office gives you a chance to actually get to know and even bond with a person before you assert your interest. Working side by side with someone daily, seeing him or her under pressure, sympathizing over problems and congratulating over wins gives you a portrait of the person on the inside as well as the outside. It’s the core of the person that matters in love and hence workplace provides the “best infrastructure” to fall in love. It’s the most ‘organic’ and ‘natural’ place for falling in love. These relationships often last for longer time, because they’re reality based then online dating or seeing a matrimonial ad.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/10/officefrnd2.jpg"><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-2812" src="http://drvidyahattangadi.com/wp-content/uploads/2015/10/officefrnd2-300x225.jpg" alt="officefrnd2" width="300" height="225" /></a>Unfortunately, the same ingredients can make office connections tempting even to bond in extra marital affairs; this is the disadvantage and a concern. The reason so many people date in the workplace, even though it’s often terrible, is that it’s easy. You get to know someone well by working alongside them, observing them interacting with others, seeing them under stress. A lot of these relationships do work, and several end up in mess.</p>
<p style="text-align: justify;">Mutual dependence on each other for work, working in a team on difficult and challenging projects, facing the same challenges and knowing the same set of people with their strengths and weaknesses helps in deepening the friendship among colleagues. Also, in big cities and  metros where usually workers stay alone in PG accommodation, and they feel homesick do in their initial tenures cling on to their coworkers;  it&#8217;s easier to go out on Friday evening to chill together directly from office with colleagues than make plans with people who live in different parts of the city. It&#8217;s quite normal.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/happy-and-engaged-employees-make-better-brand-ambassadors/">Office environment</a> becomes lighter and much healthier during lunch and tea breaks. Workers come together to chat, share jokes, discuss news, views, personal problems, personal news etc which relieves them from stress. It’s fun to be around friends and colleagues. Friendship benefits employees as they are able to give vent to their feelings and their stress levels become low. This automatically increases their productivity. The best places to work are the organizations which have open and friendly work cultures. Having friends at work makes individuals feel at ease and being themselves.</p>
<p style="text-align: justify;">Though politicking cannot be avoided at workplace where betrayal of trust, competition, partiality, bias, jealousy and a sense of unfairness, money and power equations keep brewing, it is observed that employees who are friends are able to handle these differences in a better manner, thus, preserving a peaceful work environment. It is important to deal with problems straight away and avoid causing further conflict.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/10/officefrnd3.jpg"><img loading="lazy" decoding="async" class=" size-medium wp-image-2813 alignright" src="http://drvidyahattangadi.com/wp-content/uploads/2015/10/officefrnd3-300x244.jpg" alt="officefrnd3" width="300" height="244" /></a>And, what about bosses being friendly with their subordinates &#8211; Is it good or bad? People like to work with people they like, and if you can develop a friendship with your subordinates, you’ll see more productivity. Your people will want to worker harder, and they probably might take on more challenges and cross their limitations for you. Do you tend to create such relationships? Think of your people one by one and ask, “If his performance slipped and didn’t improve, would I be able to terminate him? If she made repeated serious mistakes in spite of careful coaching, could I cut back her responsibilities or tell her she won’t get a raise?”</p>
<p style="text-align: justify;">There are no hard-and-fast rules that govern how close a friendship should be between a boss and an employee. But there’s a general rule of thumb that boundaries must be created and respected; because the friendship can hinder the professionalism. There’s no question it can be lonely at the top, and making friends in the office when you’re the boss can be a nice solace. Just like there are pros to being friends with your employees, there is also a downside if the relationship isn’t managed properly. Managers have to be mindful of getting too close to one of his or her reports because it can make it hard to give out orders or worse appear inappropriate or unfair to the other employees in the office. That’s why experts say bosses have to set boundaries and stick to them. Yes it’s ok to go out for one or two drinks with staff after work but it’s not a good idea to stay out until 2:00 a.m. downing shots. Too much closeness with subordinates might bring in awkwardness in relationship. You might feel uncomfortable to give instructions. You might want to take a step back. Instead of being their drinking buddy, instead of hanging out with the regularly, you may use the friendship as a way to mentor them.</p>
<p style="text-align: justify;">As a <a href="http://drvidyahattangadi.com/for-all-managers-criticism-is-part-and-parcel-of-life/">boss</a> makes sure you are in control of the relationship. You should be in position to make tough decisions, give constructive feedback, keep sensitive information confidential, and be objectively alert. Ask yourself this question that as a leader are you effective?</p>
<p style="text-align: justify;">Even a well-managed friendship can have some bumps along the road. Make sure that there has to be that defined line. Too often if you get friendly favors can be called in or expectations are going to be made. It can create a situation where other <a href="http://drvidyahattangadi.com/counseling-at-workplace-is-a-proactive-human-resource-initiative/">employees</a> see it as favoritism. It’s ok to chat with employees and to ask about their family and weekend. It’s good to care and it’s important to show you are interested in who they are and what they are becoming as an employee and their personal growth. This doesn’t mean you don’t have great relationships with your employees. I just think you can do that best without being their ‘friend’.</p>
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		<title>What is prosperity?</title>
		<link>https://drvidyahattangadi.com/what-is-prosperity/</link>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Mon, 08 Jun 2015 01:15:46 +0000</pubDate>
				<category><![CDATA[GENERAL]]></category>
		<category><![CDATA[abundance]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[COMMUNICATION]]></category>
		<category><![CDATA[doesn't matter]]></category>
		<category><![CDATA[Dr. Vidya Hattangadi]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[material]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[poor]]></category>
		<category><![CDATA[Prosperity]]></category>
		<category><![CDATA[rich]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[state of mind]]></category>
		<category><![CDATA[What is prosperity]]></category>
		<guid isPermaLink="false">http://drvidyahattangadi.com/?p=2474</guid>

					<description><![CDATA[What is prosperity? Giri and Hari were neighbors; Giri was a poor farmer and Hari a rich landlord. Giri used to live a very relaxed and happy life and he thanked God for fulfilling his bare necessities. He was always in a happy state of mind. He was relaxed. He never bothered to close the [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1><strong>What is prosperity?</strong></h1>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/05/Prosperity1.jpg"><img loading="lazy" decoding="async" class=" size-full wp-image-2475 alignright" src="http://drvidyahattangadi.com/wp-content/uploads/2015/05/Prosperity1.jpg" alt="Prosperity1" width="275" height="183" /></a>Giri and Hari were neighbors; Giri was a poor farmer and Hari a rich landlord. Giri used to live a very relaxed and happy life and he thanked God for fulfilling his bare necessities. He was always in a happy state of mind. He was relaxed. He never bothered to close the doors and windows of his house at night. He used to have deep sound sleep. Although he had no money he was peaceful. His daily requirements were fulfilled from his small piece of land.</p>
<p style="text-align: justify;">On the other hand, Hari used to be very anxious and stressed always. He used to close all windows and doors of his house every night, due to worry and stress that nobody should steal his wealth; thus, he could hardly sleep. He was always troubled that someone might break open his safe deposit box and steal away his money. Deep in his heart, he envied peaceful and carefree Giri.</p>
<p style="text-align: justify;">One day, Hari called Giri to his house and gave him a boxful of cash saying, “Giri, my dear friend. I am blessed with affluence. I always feel that I should share some of my prosperity with you, kindly take this cash and live in prosperity.” Giri was tremendously happy. He was joyful throughout the day. As night fell, he went to bed as usual. But, that night, he could not sleep. He went and closed all doors and windows of the house. He could not sleep because he started feeling claustrophobic. He got up many times just to see if the money box was safe. Thus, the whole night he was disturbed.</p>
<p style="text-align: justify;">As soon as the next day dawned, Giri took the box of cash to Hari. He gave away the box saying, “Dear friend, I am poor but I enjoy my life and most importantly my good night’s sleep. Your money disturbed me so much; it took away my peace of mind. Please don’t misunderstand me, take back your money.”</p>
<p style="text-align: justify;">Moral of the story is<strong>: Prosperity is in mind.  </strong></p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/05/Prosperity2.jpg"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-2476" src="http://drvidyahattangadi.com/wp-content/uploads/2015/05/Prosperity2.jpg" alt="Prosperity2" width="600" height="300" /></a>Most of us connect prosperity to money and affluence. But the fact is we can either be financially wealthy, or mentally fulfilled. We don’t believe there is an inconsistency between different forms of “wealth.” The saddening part is we see them all working together. What good is financial wealth if we don’t use that to seek our own fulfillment as well as the good of others around us? How many times does the feeling cross your mind that you have to do good for your family, your friends and the society? And, what purpose would spiritual and emotional fulfillment serve if it only went hand-in-hand with poverty and struggle? Children of affluent people are generally supposed to be at low risk in most areas of life. People think that the rich and affluent can safeguard their kids from most seen and unseen problems. However, recent studies have suggested problems in several domains; particularly drug abuse, substance use, anxiety, and depression because of two main causes: pressures to achieve and isolation from parents.</p>
<p style="text-align: justify;">To feel prosperous the first thing to realize is that everything around us is a product of our mind<strong>.</strong>  All that happens in our life is also is a result of our own mind. This has been proven scientifically over and over again&#8230;&#8230;&#8230;.we don’t need tons of money to attract prosperity. We however need to feel prosperous in order to attract prosperity. Joyfulness attracts more joy. Happiness attracts more happiness. Peace attracts more peace. Gratitude attracts more gratitude. Kindness attracts more kindness. Love attracts more love. You need to work inside in your psyche. So, keep working within your heart to change your world, all you have to do is change the way you feel inside. All said and done, it is not at all easy.  Your feeling will determine whether you become poorer or richer.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/05/Prosperity3.jpg"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-2477" src="http://drvidyahattangadi.com/wp-content/uploads/2015/05/Prosperity3.jpg" alt="Prosperity3" width="274" height="184" /></a>The size of the house, its locality, how it is furnished etc does not matter; what matters is people who live in it, how happy they are together. Often, you find yourself lost in a mix of contradictions: beautiful, shattered; refreshing, frustrating; friendly, bitter; inspirational, small-minded; jealous, compassionate. As far as the ending feeling is positive, it should not bother you much. When you are surrounded with happy, cooperative and loving family and friends, the cheap housing, old vehicle, lesser known school from where you studied, unbranded clothes and accessories really don’t matter.</p>
<p style="text-align: justify;">&#8216;Prosper&#8217; means living according to one&#8217;s hope. While wishing someone prosperity we are saying that we wish they will achieve the future they are hoping for. Abundance in life is not about what we have and how much we have. It’s not about what we get. It’s not about what we claim. Ultimately, abundant life is about what we receive as a gift from the Lord. Abundance is manifestation. It’s not a sin to be rich. And we should not forget that while dying we are neither rich nor poor. Furthermore, it’s not important to only count how much we have received, but it’s equally important how much we have given. At the end of the day, perhaps that is how we know we have an abundant life; when we have shared our life with others. When we have enough of the blessings of God when we have forgiveness, peace, love, grace, wisdom, etc. to share with our others, and then actually do it; that’s when we truly have prosperity in life.</p>
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		<title>Industry Analysis is a strategic tool</title>
		<link>https://drvidyahattangadi.com/industry-analysis-is-a-strategic-tool/</link>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Mon, 20 Apr 2015 00:39:17 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Strategic Management]]></category>
		<category><![CDATA[achievement]]></category>
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					<description><![CDATA[Industry Analysis is a strategic tool Industry analysis is a strategic tool designed for market assessment to provide a business with an idea about complexity of a particular industry. The industry analysis involves reviewing the economic, political and market factors that influence the way the industry has developed and is performing.  Major factors include the [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1><strong>Industry Analysis is a strategic tool</strong></h1>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/03/industry1.jpg"><img loading="lazy" decoding="async" class=" size-full wp-image-2282 alignleft" src="http://drvidyahattangadi.com/wp-content/uploads/2015/03/industry1.jpg" alt="industry1" width="258" height="200" /></a>Industry analysis is a strategic tool designed for market assessment to provide a business with an idea about complexity of a particular industry. The industry analysis involves reviewing the economic, political and market factors that influence the way the industry has developed and is performing.  Major factors include the power exerted by buyers and suppliers, how competitive the market is and the likelihood of new entrants. Small as well as big businesses often spend a large chunk of time planning their firm’s operations. Majority of that time is spent planning initial operations and expected financial returns. Once the business is in progress, business owners continue the planning process to ensure their venture remains profitable. Industry analysis is an important part of a business planning. This analysis often looks at the external factors that can affect a company.</p>
<p style="text-align: justify;">Industry analysis enables a company to develop competitive strategies to survive in a market and using the forces in its favor. The key to developing a competitive strategy is to understand the sources of the competitive forces. By developing an understanding of these competitive forces, the company can:</p>
<ul style="text-align: justify;">
<li>Emphasize on its strengths, weaknesses, opportunities and threats (SWOT).</li>
<li>Elevate its position in the industry.</li>
<li>Clarify areas where strategic changes will result in the greatest payoffs.</li>
<li>Emphasize areas where industry trends indicate the greatest significance as either opportunities or threats.</li>
<li>Trim down weaknesses and threats by using competitive advantages.</li>
</ul>
<p style="text-align: justify;">Everything that goes on in the industry and the external factors affect the businesses existing businesses. Therefore a better understanding of the industry helps a business survive better. More understanding of the industry highlights chances of prosperity for a business as it has more advantage and protection. While preparing a business plan the general industry economics, participants, distribution patterns, factors in the competition is described to portray the survival and growth of a business. The internet has created an enormous impact on the state of industry information. Finding information isn’t really a problem anymore. Today at click of button, loads of information is accessed by anybody. The Internet has brought in a lot of transparency. Two decades back, dealing with information was more of a problem of sorting through it all than of finding raw data. Today, there are websites for business analysis, financial statistics, demographics, government policies, trade associations, suppliers, buyers, supply chain managers – you name it and just about everything and you will have access to all that is required for making a business plan and industry analysis.</p>
<p style="text-align: justify;">For making an accurate industry analysis you must know:</p>
<p style="text-align: justify;"><strong>Industry participants</strong>: You should know who else sells in your market. You can’t easily describe a type of business without describing the nature of the participants. There is a huge difference, for example, between an industry like broadband television services, in which there are only a few huge companies in most of the countries, and one like dry cleaning, in which there are tens of thousands of smaller participants. The participants in the industry have their own style of running their businesses. The leaders in the industry call the shots. The procedures in the industry can change suddenly, which in turn can challenge operations of many smaller companies.  Today we see that the fast food business is composed of a few international brands participating in thousands of branded outlets, many of them are franchised. We have a gamut of local, national and multi-national chains evolved and the scenario which looks very competitive.</p>
<p style="text-align: justify;">Economists talk of consolidation as an encouraging economic parameter; we see smaller participants disappearing from the market and a few large players emerging. In accounting, the majority of the world’s auditing services are performed by only four accounting firms. Known as the ‘Big 4’, <strong>these firms completely dominate the industry</strong>, auditing more than 80 percent of all US public companies. In addition, these mammoth organizations advise on tax and offer a wide range of management and assurance services. They are Deloitte LLP, PricewaterhouseCoopers, Ernst &amp; Young and KPMG.</p>
<p style="text-align: justify;">The last major change to the fortunes of the global accounting firms followed the collapse of the Enron Corporation which was audited by Arthur Anderson. In the outcome of the collapse, the accounts company was found guilty of criminal charges relating to its business practices. Although the conviction was eventually overturned, the damage to its reputation meant Arthur Andersen was unable to recover and eventually sold most of its business to members of what would come to be known as the Big 4.</p>
<p style="text-align: justify;"><strong>Distribution Pattern</strong>: Products and services can follow many paths between suppliers and users. One needs to know how distribution works in an industry. Each sector has its distribution pattern set. One needs to see whether in a particular industry retailers are supported by regional distributors, as is the case for computer products, magazines, or auto parts. Does an industry depend on direct sales to large industrial customers? Do manufacturers support their own direct sales forces, or do they work with product representatives? Brilliant marketing logistics covers physical distribution plus managing marketing channels. The importance of transportation to economic growth and productivity is undisputed. Transportation confers place-utility and time-utility to products and services.  At the macro level, progressive transportation modes contribute handsomely to the national economy. At the micro level, techniques have been developed and refined for determining the economic impact of transportation programs and projects. It has been observed that there is a shift in hiring services of contracted and third party transporters by many organizations.</p>
<p style="text-align: justify;">Some products are almost always sold through retail stores to consumers, and sometimes these are distributed by distribution companies that buy from manufacturers. In other cases, the products are sold directly from manufacturers to stores. Some products are sold directly from the manufacturer to the final consumer through mail campaigns, national advertising, or other promotional means.</p>
<p style="text-align: justify;">In many product categories there are several alternatives, and distribution choices are strategic. Encyclopedias and vacuum cleaners are traditionally sold door-to-door, but are also sold in stores and direct from manufacturer to consumer through radio and television ads.</p>
<p style="text-align: justify;">Technology can change the patterns of distribution in an industry or product category. The internet, for example, changed options for software distribution, books, music, and other products. Cable communication is changing the options for distributing video products and video games. Distribution patterns may not be as critical to most service companies, because distribution is normally about physical distribution of specific physical products such as a restaurant, graphic artist, professional services practice, or architect.</p>
<p style="text-align: justify;">So far the pharmaceutical companies used to sell medicine stocks directly to 5000 odd stockiest and distributors, they in turn sell the products to 10000 wholesalers and the wholesalers then sell them to six lakh retailers. This trade practice has been existed in the industry for several years and All India Organization of Chemists &amp; Druggists (AIOCD) was directly controlling this arrangement disliked by many pharma companies and patient community.</p>
<p>Industry sources said that the new order in the pharmaceutical trade is going to be in place in Maharashtra to start with. The representatives of the pharma trade and industry had a meeting with the Commissioner of Food &amp; Drug Administration last week and he is understood to have told the industry and trade that no wholesaler should be denied direct supplies of drugs by the manufacturer. Denial of drug supply to any wholesaler would amount to restrictive trade practice and will be in violation of the Drug Price Control Order and Competition Act attracting penal action. The new distribution system will be enforced by other states also shortly. Drug manufacturers are not however happy with the new distribution system as they may have to deal with a large number of wholesalers now onwards and that may add to additional costs.</p>
<p style="text-align: justify;"><strong>Competition:</strong> It is essential to understand the nature of competition in your industry. This is still in the general area of describing the industry or type of business. Explain the general nature of competition in this business, and how the customers seem to choose one provider over another. What are the keys to success? What buying factors make the most difference? Is it price? Product features? Is it service? Support, training, delivery schedules what is it? Are brand names important in the market? Which are the leading brands, why are they leading? What positioning strategies have been used by the marketers? So you see there is so much to find out about the competition.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/03/industry2.png"><img loading="lazy" decoding="async" class="alignright wp-image-2283 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2015/03/industry2.png" alt="industry2" width="417" height="268" /></a>The market is determined by supply and demand. Creating and maintaining relationship with customers is become an inseparable part of business. The concept of CRM is viewed differently in different sectors of business. Customer relationship or customer care is not just being polite to them &#8211; it is looking at the entire customer experience &#8211; or walking in the shoes of the customers. This journey starts before you even meet your customer, the trick is to forget all that you know or think you know about the market. Start thinking why your customers would want to buy your product? How it would solve their problems? How the substitute product would satisfy their needs? How you product reaches them in time? With companies offering technology-based solutions for everything, customer care has become more important than ever before. Sales literature and indeed entire campaigns are based on describing the technology, usage, power of the product, marketing channel details, price points etc.</p>
<p style="text-align: justify;">In the computer business, for example, competition might depend on reputation and trends in one part of the market, and on channels of distribution and advertising in another. In many business-to-business industries, the nature of competition depends on direct selling, because channels are impractical. Price is vital in products competing with each other on retail shelves, but delivery and reliability might be much more important for materials used by manufacturers in volume, for which a shortage can affect an entire production line.</p>
<p style="text-align: justify;"><strong>Market leaders</strong>: The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in establishing an innovation friendly organization, developing new business models and new products or services. The market leaders usually have the cutting edge technologies. They offer superior solutions to the customer’s problems. And, most importantly their products are well differentiated. Market ledgers have an edge over the other players in the market. They make the strategic changes and changes in the policies.  The following graph shows strengths and challenges in the construction sector of India.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/03/industry3.jpg"><img loading="lazy" decoding="async" class="alignleft wp-image-2284 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2015/03/industry3.jpg" alt="industry3" width="550" height="270" /></a>India is on the verge of witnessing a sustained growth in infrastructure build up. The construction industry has been witness to a strong growth wave powered by large spends on housing, road, ports, water supply, and rail transport and airport development. While the construction sector&#8217;s growth has fallen as compared to the pre-2008 period, it has picked up in the recent past. Its share as a percentage of GDP has increased considerably as compared to the last decade. To put things in perspective, the total investment in infrastructure &#8211; which in this case also includes roads, railways, ports, airports, electricity, telecommunications, oil gas pipelines and irrigation &#8211; is estimated to have increased from 5.7% of GDP in 2007 to around 8.0% by 2012. The Planning Commission of India has proposed an investment of around US$ 1 trillion in the Twelfth five-year plan (2012-2017), which is double of that in the Eleventh five-year plan.</p>
<p style="text-align: justify;">Besides Indian Railway Construction Limited (IRCON), National Buildings Construction Corporation (NBCC), Rail India Transportation and Engineering Services (RITES), Engineers India Limited (EIL), in private sector M N Dastur and Co, Hindustan Construction Company (HCC), L&amp;T and GVK are leaders.</p>
<p style="text-align: justify;">Industry reports are prepared by the following:</p>
<p style="text-align: justify;"><strong>Government Agencies</strong>: They prepare and compile various industry reports to judge the overall economic health of the nation. Examples of these are reports by the Bureau of Labor Statistics (BLS) and International Monetary Fund (IMF).</p>
<p style="text-align: justify;"><strong>Research Firms</strong>: These firms conduct market surveys and compile different industry reports and sell them to companies and government organizations. These reports are purchased to facilitate decision making. Firms such as PWC, Ernst &amp; Young, IMBR are famous for preparing industry analysis reports.</p>
<p style="text-align: justify;"><strong>Individual Companies</strong>: Different companies in an industry prepare industry reports for their own use in order to facilitate decision marking and internal management. These industry reports are generally not available to outsiders.</p>
<p style="text-align: justify;"><strong>An Industry report consists of the following elements:</strong></p>
<p style="text-align: justify;"><strong>Industry definition</strong>: An industry report includes a comprehensive definition of the industry, mentioning what the industry includes and what comes outside its purview.</p>
<p style="text-align: justify;"><strong>Major industry players</strong>: It mentions the names and other relevant information about major companies that generate the largest revenue in the industry.</p>
<p style="text-align: justify;"><strong>Market share</strong>: The report presents a breakdown of the different markets of the industry and its share in each market.</p>
<p style="text-align: justify;"><strong>Historical and current trends</strong>: These trends include the facts and figures (such as revenue, sales and profits) of various companies in the industry. Historical trends in the industry are generally presented for five to ten years and the current trend pertaining to the prior financial year.</p>
<p style="text-align: justify;"><strong>Employment statistics</strong>: It includes an account of the total employment figures and distribution in different companies within the industry. Key statistics also include the composition of men and women in the labor force.</p>
<p style="text-align: justify;"><strong>SWOT analysis</strong>: This is an overall analysis of the industry in terms of its strengths, weaknesses, opportunities and threats.</p>
<p style="text-align: justify;"><strong>Achievements:</strong> It mentions the significant milestones and achievements of the industry. This could include new innovations in the industry or the industry’s contribution to social-economic development.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/03/industry4.png"><img loading="lazy" decoding="async" class=" size-full wp-image-2285 alignright" src="http://drvidyahattangadi.com/wp-content/uploads/2015/03/industry4.png" alt="industry4" width="227" height="192" /></a><strong>Outlook:</strong> The report includes the prospects of the existing companies in the industry as well as the scope for new players.</p>
<p style="text-align: justify;">An industry report contains graphs, charts and tables, generally supported by written commentary. This enables even non-professionals to get an understanding of the industry.</p>
<p style="text-align: justify;">Some important insights such as low cost production structure (compared to the industry cost structure) could be through economies of scale or other operational efficiencies, strong technology capability, location to customers (if close, time to deliver to market will be relatively fast and shipping costs will be low) and sustainability of the business if taken into account in analyzing the industry will be of great help.</p>
<p style="text-align: justify;">It is critical that you understand what an industry’s key success factors are; the only way to discover them is to do a thorough industry analysis.</p>
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		<title>Can academic qualifications help alone to make it big in life?</title>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Thu, 21 Aug 2014 17:13:48 +0000</pubDate>
				<category><![CDATA[GENERAL]]></category>
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					<description><![CDATA[Can academic qualifications help alone to make it big in life? In our society we are tremendously obsessed with academic qualifications; as a result, we check qualifications of the bride and groom before finalizing matrimony, before giving membership in a club, an association, a forum, in a sports club, while applying for a job, qualifications [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1 style="text-align: justify;">Can academic qualifications help alone to make it big in life?</h1>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture38.jpg"><img loading="lazy" decoding="async" class="alignleft wp-image-1284 size-medium" src="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture38-300x200.jpg" alt="Picture38" width="300" height="200" /></a>In our society we are tremendously obsessed with academic qualifications; as a result, we check qualifications of the bride and groom before finalizing matrimony, before giving membership in a club, an association, a forum, in a sports club, while applying for a job, qualifications are checked. A person’s aptitude, ability and skill are judged by his/her academic qualifications. Any bio-data résumé or curriculum vitae are deplorable without the inclusion of education qualifications. Therefore it is an impromptu rule of both the corporate world and the social world that a man&#8217;s academic qualification is a key to his entry to a coveted position in society.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture39.jpg"><img loading="lazy" decoding="async" class="alignright wp-image-1285 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture39.jpg" alt="Picture39" width="275" height="183" /></a>Education does help add finesse to life; it helps developing moral, civic values. It prepares us with good manners, proper behavior, hygienic living. Aacademic education gives people an encompassing experience of life, with lots of opportunities to meet people from different walks of life and to consider the importance in life of values and culture. These are necessary for a person’s growth. Educated citizens help in building a civilized nation. It uplifts our morals and ethics by exposing us to the great thinkers of the past. It makes us aware of our rights and liberties, and helps establish a liberal democracy with active citizens and an active media.</p>
<p style="text-align: justify;">But when we spend twelve years of our life in schooling, and several more years of our precious life in college on graduation and often post graduation, and then one fine day it strikes us that our degrees are not required for success; why because Bill Gates, Steve Jobs, Dhirubhai Ambani and many other rich people were schools dropouts and they built great fortunes!! Unfortunately the materialistic world has changed the concept of success.</p>
<p style="text-align: justify;">We are also a fixated society about grades in qualifications. We have a wrong notion that grades alone can help getting success in life. If success and opportunities were measured by grades then the corporate world and potential marriage partners would not ask for bio-data, where other credentials are also mentioned. Nor would they interview the candidates in order to find out what they are like as people. Education helps us modify our people skills, our thinking, our character and our inventiveness. It prepares us for life life’s success. IT helps in honing our physical characteristics, personality, and a willingness to work hard. Grades are really irrelevant.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture40.jpg"><img loading="lazy" decoding="async" class="alignleft wp-image-1286 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture40.jpg" alt="Picture40" width="277" height="182" /></a>We have somewhere misinterpreted grades/marks in education. We attach so much importance to marks that it has become a rat-race where every student chases grades and therefore the entire perception of success and affluence has changed. Rather than studying to reach one’s full potential, children simply mug up for examinations. Further, they get frustrated when they don’t get jobs. More time is spent in job hunting than in education. Many people find themselves in the wrong profession and lacking job satisfaction. The business atmosphere is highly politicized, favoritism plays key role, and we see wrong people in big positions. In short, our idea of education has got mistaken, our idea of prosperity is mistaken, and our definition of success is changed. With so many years of education finally we misread that if anyone is able to save his/her job then he/she is successful!</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture41.jpg"><img loading="lazy" decoding="async" class="alignright wp-image-1287 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture41.jpg" alt="Picture41" width="323" height="156" /></a>If we look at some very successful people in the world, who are doctors, engineers, researchers and IT, professionals, many of them are employed by people like Bill Gates, Richard Branson, Ambani who have built empires devoid of formal educational qualifications.</p>
<p style="text-align: justify;">Does education corrupt minds? I think yes, because by going to schools and college students do rote learning and taking multiple examinations. It forces people to learn and think like millions of other graduates. This spoils chances of some brilliant minds which can come up with the truly mould-breaking insights and “disruptive” ideas on which successful innovations and new business models are built. Our education is not outcome based; today&#8217;s students cannot implement and apply what they have learned, they are not capable of putting their knowledge into practice in an increasingly complex and challenging environment. The emphasis, therefore, should be on practical, sensible, workable learning — rather than simply accumulating information which becomes outmoded in shorter span.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture42.jpg"><img loading="lazy" decoding="async" class="alignright wp-image-1288 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture42.jpg" alt="Picture42" width="290" height="174" /></a>And what about those fake degrees sold by thriving illegal rackets in the market? So many dubious agents are selling degrees and people are buying them. Nexus between state universities, education intermediaries and private/public educational institutions are flouting norms, often jeopardizing the careers of students by conferring on them a degree, which may not be legitimate. And, if such students get trapped, he/she loses job, reputation and chances of making a decent living thereafter.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture43.jpg"><img loading="lazy" decoding="async" class="alignleft wp-image-1289 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture43.jpg" alt="Picture43" width="276" height="183" /></a>Another question is raised against academic qualification – that is whether it can stop us from becoming a civilization of drunkards, rapists, war-mongers, immoral money launders, criminals, and villains. If you look at countries where the largest numbers of people have higher academic qualifications, they are the ones most affected by social breakdown. Can we call America a successful nation for its wars on Iraq and Afghanistan? Can we call it superior by any chance? Can we call Russia a mighty nation for creating the Crimean crisis? Can we call some fluent Indian and Pakistani politicians wise for not solving the Kashmir issue? Are the “educated” politicians of India and Pakistan solving problems of the innocent Kasmiris?  India and Pakistan have fought at least three wars over Kashmir, but still the problem is not resolved.  Does education teach us to delay and drag important decisions?</p>
<p style="text-align: justify;">Academic qualifications may not be enough on their own to ensure success, but they indicate that their possessor has got courage, daring, moral values to speak out against any kind of injustice. I think it’s high time we bring in changes in our education system. Today’s academic qualifications have no real relevance to the jobs graduates are employed to do. A few decades ago employers in areas such as banking, engineering, management and government service recruited people straight from school at the age of 15 or 16, trained them on the job and promoted them to higher levels of responsibility according to their ability. And, those people contributed to the growth of businesses and society.  Today none of these jobs has changed very much, but all of them require applicants with university degrees. Why has this changed? One reason is that the upper and middle classes are trying to protect their own jobs – demanding new recruits have expensive academic qualifications.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture44.jpg"><img loading="lazy" decoding="async" class="alignleft wp-image-1290 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2014/08/Picture44.jpg" alt="Picture44" width="272" height="185" /></a>Our nation needs an education system that excites and stimulates children, providing them with the learning they need and be worthy of to accomplish their potential.  This means we need a curriculum of practical and vocational learning alongside theoretical study. This need for change has become more and more critical.  Let’s except a simple fact that the world has changed whereas our education system has not changed. The gap is very big. Indeed, it is largely based on a system developed over a century ago. Our assessment standards need change, our pedagogies need change, and we need to educate teachers first. Let’s not make our schools and colleges mere factories churning out graduates &#8211; where children are placed on a learning conveyor belt, then sorted, packaged and labeled with degrees.</p>
<p style="text-align: justify;">And finally please understand this &#8211; academic qualifications are futile if they are not helping you to lead a happy and peaceful life.</p>
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		<title>Vocational Education is the only way to buil competitive workforce</title>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Fri, 30 May 2014 08:24:31 +0000</pubDate>
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					<description><![CDATA[  Recently in a Bangalore based real estate Company the managers faced an acute problem of construction workers; one of their projects was falling acutely short of workers thus lagging behind the time line. The top brass sat down, and, in few hours, came up with a unique solution. They offered bonuses (of nearly Rs [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1 style="text-align: center;"><strong> </strong></h1>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2014/05/120.jpg"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-378" src="http://drvidyahattangadi.com/wp-content/uploads/2014/05/120.jpg" alt="120" width="400" height="266" /></a></p>
<p style="text-align: justify;">Recently in a Bangalore based real estate Company the managers faced an acute problem of construction workers; one of their projects was falling acutely short of workers thus lagging behind the time line. The top brass sat down, and, in few hours, came up with a unique solution. They offered bonuses (of nearly Rs 15,000) to all those construction workers who promised to join immediately the construction site. Next, the company went scouting for workers in Bihar and UP, and brought in a train compartment with migrant workers after distributing three months’ salary to each worker’s family, well in advance. This is not a remote case. In fact, the workers shortage has become so acute that tempting workers with hefty joining bonuses, housing, and training and loyalty bonuses has become a style in the industry. Metro cities, such as Mumbai, Delhi, Chennai, Hyderabad, Bangalore and Kolkata, are already facing a severe shortage of construction and assembly workers therefore we see a host of infrastructure projects pending for long spell of time.</p>
<p style="text-align: justify;">A CII study on shortage of vocational personnel points out that the construction sector will account for over one-fourth of new jobs created over the next eight years. There is a severe shortage of electricians, plumbers, fitters, carpenters, bar-benders, etc. According to a Planning Commission report, the economy will invest nearly $500 billion in infrastructure over the next few years. And, to implement such mammoth projects, the manpower required would be huge. Already, many projects in major industrial belts are getting delayed by 12-18 months due to the non-availability of blue-collar workers. The only way industry can beat the crunch is to start training institutes and create manpower.</p>
<p style="text-align: justify;">For instance, L&amp;T has set up Construction Skills Training Institutes in five metros of the country. The institute trains people in essential skills like masonry, carpentry, bar-bending, steel-fixing, plumbing and electrical wiring. L&amp;T personnel who work on construction sites are professionally trained. They are supervised by other experienced workers who demonstrate field practices and equipment handling skills. The trained workers are eventually posted to different work sites. L&amp;T has, so far, managed to train nearly 8,500 people. Kudos to their initiative!</p>
<p style="text-align: justify;">According to a demographic survey of 2001, 55% of Indians i.e about 550 million Indians are below 30 years of age, 70% of<a href="http://drvidyahattangadi.com/wp-content/uploads/2014/05/121.jpg"><img loading="lazy" decoding="async" class="alignright size-full wp-image-377" src="http://drvidyahattangadi.com/wp-content/uploads/2014/05/121.jpg" alt="121" width="276" height="182" /></a> Indians &#8211; approximately 700 million Indians are below 35 years of age. India is indeed a very youthful nation. This young nation can do wonders in the world, but what we see is the youth is frustrated, stressed due to lack of employments opportunities,</p>
<p style="text-align: justify;">One of the weaknesses of Indian education system is that it does not gives due importance to job-related education. Our Universities are busy churning out millions and millions of graduates every year; all of them looking out for white collar jobs. Where could all this youth be absorbed?  We are obsessed with the certificate of graduation. Millions of parents want their children just get a graduation and that’s it. They do not mind if their children have to work as peons in some organization, but the graduation certificate is of great respect. The mismatch between the education standards and the industry is widening the gap wider and wider. If this trend continues it will hurt our economic growth in an irreversible manner. To change this situation first we need to change our mindset. We need to compulsorily train our youth from secondary school level into vocational courses.</p>
<p style="text-align: justify;">Today we face acute shortage of skilled manpower such as masons, plumbers, drivers, draughtsman, carpenters, and electricians etc. India&#8217;s labour force is growing at a rate of 2.5 per cent annually, but employment is growing at only 2.3 per cent. Thus, the country is faced with the challenge of not only absorbing new entrants to the job market (estimated at seven million people every year), but also clearing the backlog. Sixty per cent of India&#8217;s workforce is self-employed, many of whom remain poor permanently. Nearly 30 per cent are casual workers (i.e. they work only when they are able to get jobs and remain unpaid for the rest of the days). Only about 10 per cent are regular employees, of which two-fifths are employed by</p>
<p style="text-align: justify;">the public sector. More than 90 per cent of the labour force is employed in the &#8220;unorganized sector&#8221;, i.e. sectors which don&#8217;t provide with the social security and other benefits of employment in the &#8220;organized sector.&#8221; These glaring facts need immediate actions from the policy makers. Today the younger generation wants workable policies with and outcomes.</p>
<p style="text-align: justify;">The University Education Commission 1948-49 headed by Dr. S. Radhakrishanan rightly laid emphasis on its importance in the following words: &#8220;Professional education is the process by which men and women prepare for exacting, responsible service in the professional spirit. The term may be restricted to preparation for fields requiring well informed and disciplined insight and skill of a high order. Less exacting preparation may be designated as vocational or technical education.&#8221;</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2014/05/122.png"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-376" src="http://drvidyahattangadi.com/wp-content/uploads/2014/05/122.png" alt="122" width="600" height="449" /></a>The Kothari Commission (1964-66) was of the view that for a majority of occupations, university degrees were not necessary; and these jobs could be competently performed by trained higher secondary students. This Commission felt that it should be possible to divert at least 50 per cent of students completing 10 year education to the vocational stream, which would reduce the pressure on the universities and also prepare students for gainful employment.</p>
<p style="text-align: justify;">The National Policy on Education in 1986 further emphasized importance on the introduction of systematic well planned and rigorously implemented programme of vocational education. The commission stressed upon the importance of re-organizing the educational policy by giving vocational education more weight. This commission introduced many vocational courses spanning in several areas of activities.</p>
<p style="text-align: justify;">In 1985, the international year of the youth, the Department of Youth Affairs and Sports, Ministry of Human Resource Development, Government of India, initiated a proposal to formulate a National Youth Policy. The National Youth Policy was tabled in the two houses of Parliament in late 1988. It has recognized that the most important component of the youth programme has to be the removal of unemployment, both, rural and urban, educated and non-educated. However, this bill did not get its due success due to lack of enthusiasm and loop holes in the government machinery itself.</p>
<p style="text-align: justify;">While the Government is putting in its efforts to popularize the vocational training programs we civilians also need to change our mindset immediately. We need to look beyond the graduation certification. At the schooling level both parents and children lack awareness and willingness to actively engage in vocational education and training. This is also coupled with the availability of such programmes being lesser in numbers. The Government had targeted to ensure that 25% of all higher secondary students are enrolled in vocational courses in the year 2000, whereas only 3% got enrolled. With a capacity utilization of only about 42% and capacity of about 846,100 places in vocational courses, only about 350,000 to 400,000 students are enrolled in vocational education. If India has to progress we need millions of carpenters, masons, electricians, plumbers, drivers, typists, mobile, refrigeration, TV repairing technicians, draughtsman, desktop publishers, architects, stenographers, tailors, beauty salon workers, turners, fitters etc. Let’s not underestimate the vocationally trained people; they can be self employed.</p>
<p style="text-align: justify;">In rural India also we need to look at rigorous vocational training programs for the   youngsters and women.  A multi-faceted<a href="http://drvidyahattangadi.com/wp-content/uploads/2014/05/123.jpg"><img loading="lazy" decoding="async" class="alignright size-full wp-image-375" src="http://drvidyahattangadi.com/wp-content/uploads/2014/05/123.jpg" alt="123" width="287" height="176" /></a> approach, which includes literacy, hygiene and moral training, gives rural women the tools to help fortify their communities. The speed of a nation’s development is directly related to the quantity and quality of vocational skills possessed by its workforce. We all need to realize that the wider the range and higher the quality of vocational skills, the faster the growth directly linked to social prosperity. The availability of employable skills is one of the major determinants of how readily new job seekers find employment. The very low level of employable skills makes the search for work much more difficult. It reduces the market value of the job seeker and adds to the costs of employers that must train new recruits from scratch</p>
<p style="text-align: justify;"> China includes pre-employment training, training for people transferred to new occupations, apprentice training and on-the-job training, covering elementary, intermediary, and advanced vocational qualification training for technicians and other types of training to help people adapt to different job requirements. By developing higher vocational institutions, advanced technical schools, secondary polytechnic schools, technical schools, employment training centers, non-governmental vocational training institutions and enterprises employees&#8217; training centers, the state endeavors to develop an all-round and multi-level national system of vocational education and training and strengthen training for the new urban workforce, laid-off workers, rural migrant workers and on-the-job employees. In China technical schools are comprehensive vocational training bases mainly engaged in training skilled workers, while offering different types of long or short-term training programs. Employment training centers are bases for training new workforce and laid-off people, mainly offering teaching in practical skills and helping the trainees to adapt to different job requirements. China worked firmly on the vocational training in youth and today has made a mark in the world as an industrious nation. The national planning commission strictly worked out the plan and followed it rigorously.</p>
<p style="text-align: justify;">Singapore had recognized the need for vocational training as the only possibility for employment. In 1960, a Commission of Inquiry into Vocational and Technical Education in Singapore was set up. It recommended establishing a 2-year secondary vocational education stream in schools for poorer performers. By the late 1960s, there was a shortage of industrial skills. A ministerial level National Industrial Training Council (NITC) was formed in 1968 to address the issue. A Technical Education Department was created within the Ministry of Education. Technical assistance was sought through the Colombo Plan and the United Nations. In 1969, an industrial training system replaced the secondary vocational education stream. Nine vocational institutes were created between 1969 and 1971. By mid 1970s, Singapore achieved full employment, and had to shift its focus to increasing manpower productivity. There was also concern that school leavers did not take up vocational training. At the same time, the Adult Education Board (AEB, established in 1960) has shifted from general academic education towards commercial courses and pre-vocational training. The Council on Professional and Technical Education was formed to strategize measures to help manpower meet the demands of a new economic strategy that was technology intensive. Today Singapore is standing tall among the developed nations in the world!</p>
<p style="text-align: justify;">In Japan until the end of the twentieth century, vocational education focused on specific trades such as, those of automobile mechanic or welders. Vocational education is related to the age-old apprenticeship system of learning. However, as the labor market becomes more specialized and economies demand higher levels of skill, governments and businesses are increasingly investing in the future of vocational education through publicly funded training organizations and subsidized apprenticeship or traineeship initiatives for businesses. At the post-secondary level vocational education is typically provided by an Institute of Technology, or by a local community college. Vocational education has diversified over the 20th century and now exists in industries such as retail, tourism information technology, funeral services and cosmetics, as well as in the traditional crafts and cottage industries. At the dawn of twentieth century Japan realized that to once again prove its dominance in the automobile and electronics market it needs to strengthen the vocational training schools as the skilled manpower can only help it establish its leadership position in the world market. Today, Japan is motivating its youth to get into vocational training programs and succeeding to some extent.</p>
<p style="text-align: justify;">The German educat<a href="http://drvidyahattangadi.com/wp-content/uploads/2014/05/124.png"><img loading="lazy" decoding="async" class="alignleft wp-image-374 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2014/05/124.png" alt="124" width="500" height="250" /></a>ion system has been praised for its ability to provide quality general education combined with excellent specific training for a profession or a skilled occupation. In 1992 about 65 percent of the country&#8217;s workforce had been trained through vocational education. In the same year, 2.3 million young people were enrolled in vocational or trade schools. These schools usually offer full-time vocation-specific programs. They are attended by students who want to train for a specialty or those already in the workforce who want to earn the equivalent of an intermediate school certificate. Full-time programs take between twelve and eighteen months, and part-time programs take between three and three-and-one-half years. Other types of schools designed to prepare students for different kinds of vocational careers are the higher technical school (HTS). The method of teaching used in vocational schools is called the dual system because it combines classroom study with a work-related apprenticeship system. The length of schooling/training depends on prior vocational experience and may entail one year of full-time instruction or up to three years of part-time training. The Germans take pride of passing out from their vocational schools. The Government encourages the students to get certificates of vocational training and jobs are ensured for the students.</p>
<p style="text-align: justify;">Vocational education and job training program has been a vital part of national development strategies in many nations in the world because of it is directly linked to human resource development, productivity, and economic growth. In India Apollo Tyres, Asian Paints, Mahindra &amp; Mahindra, Videocon, JSW Steel, Indo Rama and Finolex are among a select list of companies that recently signed agreements with ITIs to tap a steady flow of skilled alumnae. But for specific job-related skills, most are starting their own training programmes or institutes. I think, we the people of India must take a call, emphasize seriously root cause of its failures and take corrective measures immediately. If we are dreaming of making it big by 2020, indeed, vocational training is the need of the hour.</p>
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