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	<title>brand positioning &#8211; Dr. Vidya Hattangadi</title>
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		<title>Organizational structures  shape company’s value creation</title>
		<link>https://drvidyahattangadi.com/organizational-structures-shape-companys-value-creation/</link>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Mon, 21 Sep 2026 00:01:00 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Strategic Management]]></category>
		<category><![CDATA[brand positioning]]></category>
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		<category><![CDATA[Dr. Vidya Hattangadi]]></category>
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		<category><![CDATA[Matrix Structure Organization]]></category>
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		<category><![CDATA[Vertical Organization]]></category>
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					<description><![CDATA[Organizational structure shape how companies coordinate work, make decisions, and create value. Value creation is the process of making something helpful or better. Companies use time, tools, and labor to build items. Customers buy these items because they solve real problems. A company cannot last if it does not offer value; buyers will go for substitution.]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="585" src="https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_14_26-AM-1024x585.png" alt="" class="wp-image-9877" srcset="https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_14_26-AM-1024x585.png 1024w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_14_26-AM-300x171.png 300w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_14_26-AM-767x438.png 767w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_14_26-AM-1536x877.png 1536w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_14_26-AM-750x428.png 750w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_14_26-AM-1140x651.png 1140w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_14_26-AM.png 1660w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-1 wp-block-paragraph">Organizational structure shape how companies coordinate work, make decisions, and create value. Value creation is the process of making something helpful or better. Companies use time, tools, and labor to build items. Customers buy these items because they solve real problems. A company cannot last if it does not offer value; buyers will go for substitution.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-2 wp-block-paragraph">A flat organizational structure is characterized by few or no layers of middle management between employees and senior executives. By reducing hierarchical levels, organizations can shorten communication channels, accelerate decision-making, improve coordination, and encourage greater employee involvement. A flatter structure can therefore enhance organizational agility, innovation, responsiveness, and employee engagement, particularly in rapidly changing markets.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-3 wp-block-paragraph">As competitive and market dynamics have evolved, several established Indian companies have sought to make their organizational structures leaner and more responsive. Companies such as Cipla, Dr. Reddy’s Laboratories, and Apollo Tyres have undertaken initiatives to reduce hierarchical layers and simplify reporting relationships. In some cases, organizations have moved from traditional structures involving eight to ten reporting layers toward considerably leaner structures of approximately three to five levels. The objective is to improve organizational agility, reduce bureaucratic delays, control costs, and strengthen competitiveness in domestic and international markets.</p>



<h2 class="wp-block-heading"><strong>Apollo Tyres: An Illustration of a Flatter Structure</strong></h2>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-4 wp-block-paragraph">Apollo Tyres provides an interesting example of how a traditional manufacturing organization can move toward a flatter organizational structure. Under the leadership of Managing Director Neeraj Kanwar, the company sought to reduce conventional bureaucratic layers and create a more streamlined operating model. Its high-technology manufacturing facility at Oragadam, Chennai, has been cited as an example of a highly streamlined, four-tier organizational structure.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-5 wp-block-paragraph">The reduction of hierarchical layers can have important cost and operational implications. Maintaining multiple levels of middle management involves expenditure on managerial salaries, benefits, offices, administrative support, and other overheads. When unnecessary layers are removed, organizations can potentially reduce these administrative costs while simultaneously improving the speed of communication and decision-making.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-6 wp-block-paragraph">However, the principal advantage of a flat structure is not merely the reduction of managerial salaries. Middle managers can perform important functions such as coordination, mentoring, performance monitoring, conflict resolution, and implementation of organizational strategy. Therefore, the objective of flattening should be to eliminate unnecessary bureaucracy rather than eliminate management itself.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-7 wp-block-paragraph">The resulting savings and productivity improvements can be redirected toward strategic areas such as research and development (R&amp;D), employee development and incentives, technology adoption, process improvement, and competitive pricing. At the same time, faster communication between employees and senior management can enable organizations to respond more quickly to customer needs and market changes.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-8 wp-block-paragraph">Thus, a flat structure can create value through a combination of lower administrative overhead, faster decision-making, greater employee autonomy, improved communication, and organizational agility. Its effectiveness, however, depends on the organization&#8217;s size, technology, managerial capabilities, employee competence, and the nature of its operations.</p>



<h2 class="wp-block-heading"><strong>Horizontal Organization Sturcture</strong></h2>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="663" src="https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_16_30-AM-1024x663.png" alt="" class="wp-image-9878" srcset="https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_16_30-AM-1024x663.png 1024w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_16_30-AM-300x194.png 300w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_16_30-AM-768x497.png 768w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_16_30-AM-1536x994.png 1536w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_16_30-AM-750x485.png 750w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_16_30-AM-1140x737.png 1140w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_16_30-AM.png 1559w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9 wp-block-paragraph">A horizontal organizational structure emphasizes teamwork, cross-functional collaboration, and shared accountability rather than a tall hierarchy with multiple layers of management. By reducing hierarchical barriers, organizations can accelerate decision-making, increase employee autonomy, improve responsiveness, and reduce certain administrative and operational costs.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-10 wp-block-paragraph">Unlike traditional functional structures, where employees are organized into specialized departments such as marketing, finance, production, and human resources, a horizontal structure organizes work around core cross-functional processes and customer outcomes. Employees from different functional areas work together in self-managed or empowered teams, with a shared responsibility for delivering a specific end-to-end outcome to the customer.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-11 wp-block-paragraph">Reduction of Inter-Departmental Friction: Horizontal structures can significantly reduce inter-departmental friction and delays. In traditional organizations, a project may move sequentially from one department to another—for example, from Design to Engineering and then to Marketing. Each transfer can create communication gaps, duplication of work, delays, and conflicts over priorities.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-12 wp-block-paragraph">In a horizontal structure, specialists from these functions can work together as one integrated team. This reduces unnecessary handoffs and enables problems to be identified and resolved collectively at an earlier stage.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-13 wp-block-paragraph">Customer-Centric Focus: A major advantage of horizontal organization is its emphasis on customer value rather than departmental performance alone. Teams are evaluated according to the quality and effectiveness of the outcome delivered to customers.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-14 wp-block-paragraph">For example, instead of measuring a technology team primarily by the number of lines of code written, the organization may evaluate the team on the quality of the customer onboarding experience. This encourages employees to look beyond their individual functional responsibilities and understand how their work contributes to the complete customer journey.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-15 wp-block-paragraph">Continuous Skill Progression: Cross-functional teamwork also promotes continuous learning and skill cross-pollination. Employees work closely with colleagues possessing different professional expertise and consequently develop a broader understanding of the organization&#8217;s activities.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-16 wp-block-paragraph">Over time, this can create “T-shaped” professionals—employees who possess deep expertise in one area while also developing a working knowledge of other functions. Such employees are better equipped to collaborate, solve complex problems, understand the wider business ecosystem, and adapt to changing organizational requirements.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-17 wp-block-paragraph">Example <strong>Mahindra &amp; Mahindra</strong> provides an interesting illustration of the movement toward cross-functional product-development teams in the automotive industry.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-18 wp-block-paragraph">In a large automotive organization, vehicle development traditionally involves several specialized functions, including research and development, sourcing, manufacturing, engineering, design, finance, and marketing. If these functions operate primarily as independent vertical silos, coordination can become complex and product-development cycles can become lengthy.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-19 wp-block-paragraph">Mahindra&#8217;s approach to vehicle development has increasingly emphasized integrated, cross-functional collaboration, bringing different areas of expertise together around specific vehicle-development objectives. Such an approach supports closer coordination between engineering, design, sourcing, manufacturing, and marketing teams.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-20 wp-block-paragraph">The development of products such as the XUV700 and Scorpio-N, as well as Mahindra&#8217;s expanding electric-vehicle portfolio, demonstrates the importance of integrating diverse capabilities around a common product and customer objective.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-21 wp-block-paragraph">The broader lesson is that horizontal organization does not necessarily mean removing functional expertise. Rather, it means connecting that expertise through cross-functional teams so that employees work collectively toward a common outcome. A horizontal structure shifts the organizational emphasis from “Which department owns the task?” to “Which team is responsible for delivering the outcome?” This shift can improve speed, collaboration, innovation, employee empowerment, and customer focus.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1003" height="1024" src="https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_08_34-AM-1003x1024.png" alt="" class="wp-image-9874" srcset="https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_08_34-AM-1003x1024.png 1003w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_08_34-AM-768x784.png 768w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_08_34-AM-294x300.png 294w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_08_34-AM-750x765.png 750w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_08_34-AM-1140x1163.png 1140w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_08_34-AM.png 1241w" sizes="(max-width: 1003px) 100vw, 1003px" /></figure>
</div>


<h2 class="wp-block-heading"><strong>Vertical organizational structure</strong></h2>



<p class="has-medium-font-size wp-block-paragraph"><strong>A vertical organizational structure</strong> is a traditional, hierarchical structure in which authority flows from the top management downward through clearly defined levels of management. It is characterized by a formal chain of command, specialized roles, centralized decision-making, and clearly established reporting relationships.</p>



<p class="has-medium-font-size wp-block-paragraph">Vertical structures create value primarily through control, accountability, specialization, consistency, and operational stability. They are particularly appropriate for organizations that operate on a very large scale or in environments where precision, regulatory compliance, risk management, safety, and standardized procedures are critical.</p>



<p class="has-medium-font-size wp-block-paragraph">A major advantage is the clear chain of command. Employees know whom they report to, what their responsibilities are, and who has the authority to make final decisions. Decisions may pass through several levels of supervision, allowing organizations to review risks, maintain quality standards, and ensure that established procedures are followed. This can reduce operational errors, strengthen regulatory compliance, and provide greater consistency in execution.</p>



<p class="has-medium-font-size wp-block-paragraph">Vertical structures are also valuable when an organization has tens of thousands of employees. Without clearly defined roles and reporting relationships, such large organizations can experience confusion regarding authority and responsibility. A hierarchical structure establishes boundaries, simplifies performance evaluation, and creates accountability at every level.</p>



<p class="has-medium-font-size wp-block-paragraph">Another important source of value is functional specialization. Employees generally work within specialized departments such as finance, human resources, marketing, operations, or technology. They are guided by managers who possess deep expertise in their respective functions. This enables organizations to develop specialized knowledge and maintain professional standards.</p>



<p class="has-medium-font-size wp-block-paragraph"><strong>Example: State Bank of India</strong>: A prominent Indian example of a large-scale organization using a hierarchical structure is State Bank of India (SBI). Given its enormous scale, extensive branch network, large workforce, and responsibility for managing financial transactions and risks, the bank requires well-defined authority, standardized procedures, regulatory controls, and accountability.</p>



<p class="has-medium-font-size wp-block-paragraph">For example, a branch manager cannot independently alter fundamental banking policies, risk parameters, or regulatory procedures. Such matters are governed through established organizational and regulatory hierarchies. Decisions therefore move through appropriate levels of authority, ensuring that risk, compliance, financial control, and accountability are maintained.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="477" src="https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_12_39-AM-1024x477.png" alt="" class="wp-image-9876" srcset="https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_12_39-AM-1024x477.png 1024w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_12_39-AM-300x140.png 300w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_12_39-AM-766x357.png 766w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_12_39-AM-1536x716.png 1536w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_12_39-AM-750x349.png 750w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_12_39-AM-1140x531.png 1140w, https://drvidyahattangadi.com/wp-content/uploads/2026/09/ChatGPT-Image-Sep-10-2026-11_12_39-AM.png 1837w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<h2 class="wp-block-heading"><strong>Matrix Structures</strong></h2>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-22 wp-block-paragraph">A matrix organizational structure combines the advantages of functional and divisional or project-based structures. Employees typically report to two managers—a functional manager responsible for technical expertise and professional development, and a project or product manager responsible for achieving specific project objectives.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-23 wp-block-paragraph">The matrix structure creates value by integrating specialized expertise with project flexibility. Instead of keeping employees within isolated functional departments, organizations can share specialized talent across multiple projects according to changing strategic priorities. For example, a senior software developer may work on Project A for several months and subsequently be assigned to Project B, allowing the organization to utilize scarce expertise where it creates the greatest value.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-24 wp-block-paragraph">The major value-creating features of a matrix structure includes: Better utilization of specialized talent across different projects. Greater flexibility in allocating employees according to business priorities. Cross-functional collaboration between technical and business teams. Faster response to changing customer and market requirements. Balance between technical expertise and project outcomes. Reduced duplication of specialized resources, which can improve cost efficiency.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-25 wp-block-paragraph">However, the matrix structure also creates challenges. Dual reporting can produce role ambiguity, conflicting priorities, and managerial tension if the functional and project managers do not coordinate effectively. Therefore, clear authority, communication mechanisms, and performance expectations are essential.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-26 wp-block-paragraph"><strong>Example: Tata Consultancy Services (TCS):</strong> Tata Consultancy Services provides a useful example of how matrix-like arrangements can operate in a large global IT-services organization. Its scale requires employees with specialized technological expertise to work across different industries, clients, and projects.</p>



<p class="has-black-color has-text-color has-link-color has-medium-font-size wp-elements-27 wp-block-paragraph">For example, a technology specialist may remain connected to a technology or functional community while simultaneously being deployed to a client engagement or industry-focused project. This enables TCS to combine deep technical expertise with industry and customer knowledge. Thus, the fundamental value proposition of a matrix structure can be expressed as: Functional expertise + project flexibility + shared resources = higher organizational adaptability and resource utilization. In simple terms: a functional structure asks, “What are you an expert in?” A project structure asks, “What project are you working on?” A matrix structure asks both questions simultaneously.</p>
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		<title>CSR is about give and take</title>
		<link>https://drvidyahattangadi.com/csr-is-about-give-and-take/</link>
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		<dc:creator><![CDATA[Dr Vidya Hattangadi]]></dc:creator>
		<pubDate>Thu, 12 Mar 2015 01:21:33 +0000</pubDate>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[GENERAL]]></category>
		<category><![CDATA[Management]]></category>
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		<category><![CDATA[Strategic Management]]></category>
		<category><![CDATA[brand positioning]]></category>
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		<category><![CDATA[CSR is about give and take]]></category>
		<category><![CDATA[Dr. Vidya Hattangadi]]></category>
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		<category><![CDATA[investment]]></category>
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		<guid isPermaLink="false">http://drvidyahattangadi.com/?p=2214</guid>

					<description><![CDATA[CSR is about give and take In 1963, Milton Friedman – an American Economist and Statistician also known as the free-market philosopher described corporate social responsibility as &#8220;fundamentally subversive&#8221;, writing that corporate responsibility is the pursuit of personage interest of an organization to survive in an uncontrolled market. He also said that firms do not [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1><strong>CSR is about give and take</strong></h1>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/02/CSR1.jpg"><img loading="lazy" decoding="async" class=" size-medium wp-image-2215 alignright" src="http://drvidyahattangadi.com/wp-content/uploads/2015/02/CSR1-300x180.jpg" alt="CSR1" width="300" height="180" /></a>In 1963, Milton Friedman – an American Economist and Statistician also known as the free-market philosopher described corporate social responsibility as &#8220;fundamentally subversive&#8221;, writing that corporate responsibility is the pursuit of personage interest of an organization to survive in an uncontrolled market. He also said that firms do not exist in vacuum.</p>
<p style="text-align: justify;">Organization will grow bigger and stronger in proportion with the rise of community standards.  Stakeholders are increasingly demanding information regarding an organization’s environmental, social and economic impact on society. Inclusive growth is a multidimensional concept that needs considerable commitment from business organizations. Theoretical and empirical analysis indicates that firms can strategically engage in socially responsible activities to increase private profits. While a firm gets noticed for its social efforts, the firm can obtain additional benefits such as enhancing the firm’s reputation and the ability to generate profits by differentiating its product, the ability to attract more highly qualified personnel or the ability to extract a premium for its products.</p>
<p style="text-align: justify;">In India around Rs 22,000 crore is expected to be poured into the social sector from 2015 onwards as Indian business houses ramp up CSR funding. Under the Companies Act, 2013, which stipulates companies with a net worth of Rs 500 crore or a turnover of Rs 1,000 crore or a net profit of Rs 5 crore to spend at least 2% of their average net profits made over three preceding years on CSR programes.</p>
<p style="text-align: justify;">Many organizations are staring at the inadequacy of the CSR initiatives they had been flaunting over the years. Till now, many companies kept postponing their CSR funding. After an initial phase of indifference and, later, even sly attempts by a few at gaming the rules  fitting in what they are doing currently as CSR or looking for loopholes to avoid doing what they ought to be doing, companies are now preparing for a new era or a new genre of CSR interventions. On the flipside, the mandatory interventions of government will spoil scene &#8211; companies which used to spend much more on CSR may now get away spending less; this is just a thought.</p>
<p style="text-align: justify;">At the moment, CSR or corporate social responsibility is an ever hotter topic. The Economist Intelligence Unit finds CSR becoming rising corporate agenda not only in the US, UK and China but globally. Everyone has an opinion on it. It is a hot topic in Commerce and Management lectures.</p>
<p style="text-align: justify;">CSR has a big role to play in enhancing corporate image. A research conducted by McKinsey found that 95 per cent of CEOs felt that society has elevated expectations from businesses in regards to social responsibilities today than five years back. Consumers prefer buying products and services from companies supporting worthy social cause. CSR has multidimensional effects on a firm’s existence in society.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/02/CSR2.jpg"><img loading="lazy" decoding="async" class="alignleft wp-image-2216 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2015/02/CSR2.jpg" alt="CSR2" width="851" height="315" /></a><strong>Risk Management:</strong> Commitment in CSR activities help organizations to manage emerging social risks which at times emerge as an offshoot of their operational activities; when the weather is bad, and when things go wrong corporate can influence the perception of people at large in society. Corporate usually get clean chit from the consumers, community, regulators, employees and the suppliers.</p>
<p style="text-align: justify;"><strong>Brand Positioning</strong>: Consumers usually like to get associated with a company, which is ethical and has a positive image; many companies are becoming innovative while contributing to social cause. P&amp;G’s CSR program ‘Shiksha’ is an integral part of their global philanthropy program. It is based on of the theme ‘Live, Learn and Thrive’. Shiksha has helped 2,80,000 underprivileged children access education. The programe is built and supported over 140 schools across India in partnership with many NGOs. The advertisements of P&amp;G state that when P&amp;G products are bought, some portion of the price paid for it goes into their Shikha initiative.</p>
<p style="text-align: justify;"><strong>CSR increases ability to attract, motivate and retain employees:</strong> CSR helps companies to attract good employees. With Gen Y (called also millennial) making up more of the modern workforce, it is becomes important to pay attention to what they think about an organization. Research has found that 88 per cent of Gen Y (children born between the years 1980 to 2000) chose employers based on strong CSR values; it also showed that 86 per cent would consider leaving if the company&#8217;s CSR values no longer met their expectations. Business schools, like New York University&#8217;s Stern Business School, added courses related to CSR to keep up with their students&#8217; rising demand. The Gen Y is known as responsible corporate citizen with sensitivity towards social and environmental issues. Therefore, a good corporate image helps employees and communities assist the corporate in achieving its Vision and Mission, as they all feel alike and contribute towards a common goal. According to Forbes, the 10 companies that are best at CSR are Microsoft, Google, Walt Disney, BMW, Apple, Daimler (Mercedes-Benz), Volkswagen, Sony, Colagte Palmolive and Lego. All of these firms attract young and enthusiastic workforce.</p>
<p style="text-align: justify;"><strong>Investors like investing in these firms: </strong>There are many financial institutions globally, which have made it part of their policy to study the CSR activities of the company before investing. M&amp;A decisions are also taken after consideration of CSR and Sustainability activities, even if it makes perfect economic sense for the investors.</p>
<p style="text-align: justify;"><a href="http://drvidyahattangadi.com/wp-content/uploads/2015/02/CSR3.jpg"><img loading="lazy" decoding="async" class="alignleft wp-image-2217 size-full" src="http://drvidyahattangadi.com/wp-content/uploads/2015/02/CSR3.jpg" alt="CSR3" width="500" height="196" /></a><strong>CSR Boosts Corporate Image:</strong> It allows the company to have certain respect in the society among its stakeholders. Companies that implement CSR, like Unilever with its sustainable living plan, have enjoyed increased growth and profits. I would love to quote here how TNT has used its core business to help people in disasters. Through its CSR programe which is established at its Amsterdam headquarters, 50 designated employees are always on call to intervene anywhere in the world at 48 hours’ notice. The programme was established based on the company’s strong internal culture that places an emphasis on giving back to society. Due to their access to transportation and logistics, the cause became an easy fit. Employees have responded to over two dozen emergencies, including the Asian tsunami in 2004, since its inception.</p>
<p style="text-align: justify;">A survey was recently conducted by Reputation Institute which is a global research institute for carrying surveys and research. Their surveys enable business leaders to take more confident business decisions that build and protect the business image globally. Reputation Institute recently conducted a CSR pulse survey globally, which found that CSR was responsible for more than 40 per cent of a company&#8217;s reputation and 42 per cent of people based their feelings about a company on the firm&#8217;s CSR. About 31 per cent of global consumers believe businesses should change the way they operate to align with social and environmental needs.</p>
<p style="text-align: justify;">Another study shows that nine out of 10 consumers want companies to go beyond the minimum standards required by law to operate responsibly and address issues. 53 per cent of workers think that they like to contribute to a job which can make an impact on social wellbeing. And, such a job makes them happier. About 35 per cent would even take a pay cut to work for a company committed to CSR. Another study found that the more actively a company pursues worthy environmental and social efforts, the more engaged its employees are.</p>
<p style="text-align: justify;">So that is a strong indication that CSR is not simply a superficial matter, but has a solid impact on consumers, employees and communities. There is a concrete rise in awareness of CSR and real demand for it. Greater than any strategy, CSR can give business a competitive advantage while also making positive changes to the community and the environment.</p>
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