The Wikipedia explains that in many human societies, the act of mutually exchanging money, goods, etc. contributes to social cohesion. Economists have elaborated the economics of gifting – giving into the notion of ‘gift economy’. By extension the term gift can refer to anything that makes the receiver happier or less sad, it supports the goodwill, helps forgiveness and portrays kindness of the giver. Gifting is an art as well as a talent. Gifting signifies warmth, love, affection, liking, kindness, forgiveness etc. Gift makes anybody happy. The mankind cherishes giving and receiving gifts. From a child to aged all enjoy giving and taking gifts.

Why and how gifting plays an important role

Gifting is an integral part in commemorating an event or celebration. Events like weddings, birthdays, anniversaries usually necessitate gifts be given to the person concerned. While presence on the event or celebration is more important than the present, giving gifts appropriates the occasion confirming that we are indeed co-celebrating the joyous revelry with the host. More often than not, gifts explain its recipient the deeper emotions of the giver. We give gifts to people not only for the obvious reason that we love them but also for the joy of seeing them excited and delighted.

How big is the gifting market

Books and music are the new phenomenon for gifting. In the words of Mark Twain “The man who doesn’t read good books has no advantage over the man who can’t read them” According to the National Endowment for Arts (NEA) in USA, less than 50% of adults are reading literature.  The decline in reading has been termed as a “national crisis” in USA.  This most progressive and developed nation in the world is so concerned about the reading habits of its citizens. The decline in reading is across all strata. From 1982 to 2002 USA has lost 20 million potential readers due to lost interest in reading and this is due to television, the NEA reports. It further states that men are reading less than women. The worst hit reading group is those of younger ages, the loss is 28% among the younger generation.  It is really appreciable that this powerful country makes efforts of keeping a check on such a less-concerned factor of life. The rest of the world has to take some lessons because a well-read society has its far flung advantages. One of the best gifts is offering a book. 

One news article published in Economic Times, says that even during the recession of 2009 the book-and-gift retailing segment seemed to be the least affected. Leading book retail chains such as Landmark, Crossword and RPG Retail’s ‘Books & Beyond’ suffered a marginal impact on sales. Book retailing is emerging as a recession-proof segment in India. Tata group’s book-and-gift retail venture Landmark operates 25 stores across India and is witnessing a sales growth of 18-20%. Interestingly, most of these book stores have a strong merchandise mix of music, movies, toys and gifts.The lower income groups, middle income groups and higher income groups believe celebrating small and big occasions regularly.

Music’s impact on the society can be seen throughout history. Every known culture on the earth has music. Music seems to be one of the basic actions of humans. However, early music was not handed down from generation to generation or recorded. Hence, there is no official record of “prehistoric” music but instruments like flutes, dholes, sonic rocks are evidence of prehistoric music from the findings of historic researchers.

There are two responses to music. These responses are hard to separate because they are related, and one of these responses cannot exist without the other. These responses are (1) the actual hearing of the music and (2) the physical response to the music. Music stimulates physical movements and is integrally related to the human body. For example, the body contains rhythms in the heartbeat, drinking, eating, and breathing all of these. How can we overlook the ‘lub’ and ‘dub’ of our heartbeats? Heart sounds are the noises generated by the beating heart and the resultant flow of blood through it.

Gifting MP3, DVDs, and Cassettes is in vogue.  Young and old all prefer music. Archie’s, Planet M, Rhythm House, Satyam, Landmark in Mumbai are over flooded with customers during festive occasions such as Valentine’s Day, Diwali, Christmas, Eid, and many other festivals.  These days corporate have also joined the bandwagon of gifting music and books. The Pharma sector is famous for gifting music albums.  

How to master the art of gifting

Buying is such a complex procedure. Let it be any category of product or service; the buying process is difficult because it includes various strictures which are internal as well as external.  Today’s consumers are very particular about what they want, when they want and how they want and due to information being poured from various channels consumers are well informed and hence on their guard while shopping. But, when you go to buy a gift for someone, it is all the more difficult to purchase a gift. This is because there are so many intricacies involved while gifting of both of the giver and receiver of the gift; who, why, when, the occasion, price tag, packaging, the psyche the list can be big.

India is a big country with 28 states and 7 Union Territories, over one billion people and 120 dialects/languages. From the market perspective, people of India comprise different segments of consumers, based on class, status, and income. An important and topical development in India’s consumerism is the emergence of electronic media. The cultural diversity of India has paved the way to the celebration of a number of festivals, on most of the festivals gifting one and other is a compulsion. When it comes to gifting, the Indian philosophy believes in generosity of spirit while giving.  Gift giving is routine in India, and is seen as a sign of friendship it is also a symbolic way to show appreciation and to develop relationship.

Indian minds clutch their cultural and traditional values so much that it is difficult for marketers to disconnect the consumers from their traditional styles. Perhaps, only in India, one sees traditional products along side of modern products; eg hair oils and tooth powder existing with shampoos and toothpaste, traditional mattresses with modern sofa, traditional dresses with the latest tights and miniskirts. So, traditionally, the scope of gifts has a narrow choice.

Giving is receiving. In the words of Jarod Kintz “The only gift I have to give, is the ability to receive. If giving is a gift, and it surely is, then my gift to you is to allow you to give to me.”

For developing good writing habits you need to accomplish two things; first, start writing regularly. Write in a journal, start maintaining a diary, write letters, write small passages on your social media accounts. Make a beginning by ensuring that you write regularly. You have to actually write. I suggest write with your hands that using the computer key pad. Second tip is – select minimum five topics on which you will write regularly; by writing regularly, you get plenty of writing practice, and your work improves.

You cannot write without having the knowledge on the topic; so read up as much as you can recurrently on the chosen topics by you. By reading and discussing you will gather lot of knowledge on everything related to your topics which you might want to mention in your writing. Remember lack of reading will be apparent in every sentence that you write. Therefore, for good writing skill reading as much as you can is very important. Both habits go hand in glove. For example, if you want to write on the topic of ‘present digital advertising scenario’ you might want to write the emergence of digital media – time line – it’s strengths and weakness, other media vehicles – it’s cost advantage and the strong players in digital advertising. Now you see a writer has to educate himself before writing on a topic like this. Your writing has to be realistic, lucid and stimulating. People will not read if it is dull and recurring. You need to have original ideas to make it interesting. Good writing needs intuitive mind also.

What are you writing – a report, a letter, a power point presentation, a note, an introduction? And, whom are you going to present it to? Remember nobody has time to read lengthy and prolonged writing. You need to be sensitive and you need to have keen understanding of the nature of people to whom you are going to present your work. Your written communication needs to be crisp and accurately worded. It should be a thoughtful discourse.

Finish what you start. One of the worst habits is leaving your writing halfway. If you take breaks you should be smart enough to reconnect to where you have left your work. Shiny new ideas are always tempting to add. Don’t go out of the context. Your communication must be understood; therefore, concentrate of the choice of words, the grammar, spellings, punctuation, logical flow and ending of the communication. I once again stress on the point of avoiding lengthy writing, nobody has time to read. Be specific and crisp in your communication.

Read what you have written twice/thrice and correct your presentation. Show your work to some senior colleague; ask him/her to correct your work if possible. Polish your work before you make a final copy. You should be good at editing your own work. Again, it comes with regular writing practice. Format your document correctly.

Some people detest writing. All across the world people say that writing is one of the most difficult, most underestimated activities. Some people write as a profession while others write because it is required for them in their education or career. There are even some unique people who write because they enjoy writing; no matter what you are writing for, developing a daily writing habit can be extremely beneficial to different areas of your life.

You must develop writing as a daily habit because it’s a great ability to have. It is a great skill of ably and coherently getting your thoughts onto paper in an interesting and engaging manner. It is no small feat. And my dear friends, once you get the hang of it, you start to see how it helps you communicate with others in an effective way. And, when you write daily, you develop a bigger sense of self. Even when you’re not writing about yourself, you become skilled at understanding how you perceive things or what your outlook is on certain subjects.

 Another great reason why writing daily is beneficial is because it helps you develop critical thinking skills that you learn through your writing and it helps you become a better orator, thinker, and doer. It certainly heightens your outlook and perspective on any given topic. Once you begin to write your thoughts and feelings on paper, you feel compelled to write about them again the next day. Please try doing it for a month.

And last but the least reason that I have for you is that writing trains you to learn about the English language, you automatically start using a better diction while talking because of your daily writing practice. You learn more words (synonyms and antonyms), your learn punctuation, grammar and spellings, whether it’s indirectly through contextual examples or directly from a dictionary. You automatically start to develop your thoughts with best words, ideas, and phrases that you can use at any given time. In fact you can start talking extempore. This gives you more of a chance to make a real difference with your words, not only on paper but orally as well. Start writing everyday; do it for a month and see the difference.

]]> https://drvidyahattangadi.com/reasons-why-you-should-develop-a-daily-writing-habit/feed/ 0 https://drvidyahattangadi.com/librarian-kalyansundaram-the-real-hero/ https://drvidyahattangadi.com/librarian-kalyansundaram-the-real-hero/#respond Mon, 11 May 2015 00:04:55 +0000 http://drvidyahattangadi.com/?p=2431 Librarian Kalyansundaram – The real hero

When as a society we are so used to seeing self-obsessed, self-centered, self-engrossed people around us, we can’t imagine that people like Kalyansundaram also exist amongst us. These days we see people evolved as hard wired and generally predisposed. It is so difficult for people to explain what altruism is in a general sense. People find it very difficult to contribute; even if they are in position to help, care for someone, contribute, and provide; they shy away from doing so. People don’t mind wastage, but giving is generally difficult. People generally fear giving time, money or efforts to others perhaps because they fear consequences. The biggest   challenge in giving is that you overcome the fear of losing but still you go beyond your basic ability of holding on.

It’s really stirring to recognize Kalyansundaram – a retired librarian of Kumarkurupara Arts College at Srivaikuntam in Tuticorin district. For this 73 years old philanthropist, humanity has been his guiding principle of life. Kalyansunderam holds a gold medal in library science; he also holds a master’s degree in literature and history. Throughout his 30 years long career, he conscientiously and willingly donated his salary month after month towards charity and did odd jobs to meet his daily needs. Even after retirement, he works as a waiter in a hotel in exchange for two meals a day and a paltry salary. Even today, he continues to donate to children’s educational funds.

This thin, frail man, who sports a shy smile, has determination and fire in him to serve the society.  He speaks in a childish manner in a high-pitched voice. He has told in some of his interviews that he lived in a tiny village with lack of any infrastructural amenities – no provision for roads, buses, schools, electricity, and there was not even a shop to buy a matchbox from. He had to walk 10 km to school and back and walking all that way alone was a pretty lonesome experience. Hence, he thought of motivating some more children to go to school. He thought going to school in a group of children would be great fun. Those days children could not afford to pay school fees which was as much as Rs.5/- only. So Kalyansunderam offered to pay their school fees, got them books and clothes as well. So from early childhood, he formulated the habit of giving. He had lost his father in his childhood, his mother was the guiding force in his life and she instilled in him the courage of giving and donating.

He has sometimes slept on railway platforms and pavements to have an experience of what poor people go through. In true sense Kalyansundaram is a hero. He is hero because of his high moral character, value based living, and helping the humanity. He is living a simple life in spite of earning several monetary awards.  He has donated Rs.30 crores of prized money given to him by an American Organization as “Man of the millennium” and even after he retired as a librarian, he donated his pension of Rs. 10 lakhs! It seems the super star of south Rajnikanth has adopted him as his father! Well, this happens only in India!!

While United Nations has recognized this man as “outstanding people of the century” and International Biographical Centre at Cambridge has recognized him as one of the most notable intellectuals of the world and some American organizations have honored him, the Government of Indian Honor System is yet to credit this simple yet outstanding man for his yeoman services. When film actors, cricketers, entertainers and politicians of this country are awarded for little or unworthy causes, it’s a pity and shame on all Indians for their blindfolded honoring system. Well, he has been acclaimed as the best librarian in India by the Union Government – but his outstanding self-sacrifice is yet to be recognized.

So who is a real hero? A hero is someone who does something for society, someone who people look up to and say ‘I wish I could do the things he has done’.  A hero has the extraordinary ability to rise above those around him, he’s willing to do things that most just dream or imagine of. Wanting to do something is the first step towards establishing someone as a hero. And, heroism is what the heart and soul make the mind and body do in challenging circumstances. Young people need heroes to look up to and to emulate. The coming generations do need examples to understand meaning of generosity. Heroes are the key to any nation’s success. A nation needs to recognize ‘real’ outstanding people. I wish wholeheartedly that the Indian Honor System recognizes Kalyansunderam soon.

According to one of the greatest thinker and philosopher of the nineteenth century E.B.Huey of MIT ‘Reading is the means by which the world does a large part of its work………. The slightest improvement either in the page or in the method of reading means a great service to the human race.   Most of us accumulate knowledge by reading.  Reading is an opportunity not only to gather information – to examine facts, to refurnish our knowledge, and to broaden our vocabulary.  Reading is an art, which improves with practice. Books can really be the best friends of a human.

Reading – is it a lost art?

According to the National Endowment for Arts (NEA) in USA, less than 50% of adults are reading literature.  The decline in reading has been termed as a “national crisis” in USA.  This most progressive and developed nation in the world is so concerned about the reading habits of its citizens. The decline in reading is across the board. From 1982 to 2002 the USA has lost 20 million potential readers due to their lost interest in reading and this interest they have lost due to television, the NEA reports. It further reports that men are reading less than women.  The worst hit reading group is those of younger ages, the loss is 28% among the younger generation.  It is really appreciable that this powerful country in the world keeps a check on such a less concerned factor of life for rest of the world.  By showing the concern about the reading of their nationals America has just proved the importance of reading to the rest of the world.

Course like management call for extensive reading habits; both faculty and students require reading up for knowledge up gradation.  As per the norms of AICTE, the management institutes need to have the required number of books, journals and titles in their libraries.  The AICTE strongly believes in developing reading habits in the students of technical education programs.  Besides the text books a management students is required to read journals, business magazines, reference books, and most important the daily news paper.  Management is an ongoing process in the environment in all walks of life, which is covered only by the newspapers.  While the concepts are discussed in the classroom, a student is expected to correlate it to the happening in the corporate and the world at large.  By reading the newspapers a student can acquire vast knowledge pool.

People who love reading hold a special kind of magic – they have a large knowledge bank and therefore they are confident while talking, they have rich examples to quote, good vocabulary, such people are welcome everywhere. Reading enhances imagination – endless curiosity that causes the mind to grow in a healthy way.   The more one reads, the more efficiently one can write.  Different authors have different styles of writing.  While writing reports, assignments, and communications we can follow different styles, which have appealed to us.    Reading broadens our insight on various matters; it establishes our thinking and encourages us to get involved in our community and environment.  One research in USA suggests that staying intellectually active – particularly in linguistically complex ways can help to stave off Alzheimer’s.

The learning resource center – libraries

In the higher education institutions library is the most important factor of the infrastructure.  Information provision is an ongoing feature of the management institutions. The AICTE norms for the library in a management institute is: minimum reading space for 20% of the total strength of the students, issue desk, receiving desk, work space for library staff, computer for online information, printer, duplicating machine, copier, typewriter, cutting, binding and stitching machine, micro film reader and telephones are a must in the library.   Stacking of minimum 3,000 books with at least 10 periodicals is a minimum requirement; besides every year minimum 120 books and 10 periodicals should be added to the total strength of books.  The libraries need to be well-lit, comfortable temperature monitoring and good seating arrangements are supposed to be provided for the users. The library atmosphere is should be reader-friendly.  The readers should be made comfortable to sit and read in the library. The atmosphere in the library should be serene and intellectually motivating.

A good institute always makes decent monitory provisions for buying relevant titles, magazines, journals and newspapers for its library.  Besides the textbooks, reference books, general reading, autobiographies and business histories are kept at library.  The traditional view of library as the sole repository and supplier of information needed to support teaching, learning and research is no longer considered adequate.

The emphasis of library as place or a location of storing information is lost in recent times as most of the people going for higher education can gather information from various sources, but certainly the books, periodicals and journals it holds gathers importance.  Of course the information to which it provides access matters.  Information management center – that’s how libraries are looked up to.  Purely stacking books and journals is not the aim.  These libraries require information management, instead of just stacking books and periodicals how access is given to information and in how many novel ways is what matters.  Novelty and Innovation are the two key words for library management.  There are many libraries that have heap of substance on various subjects but due to laxity and slackness the essence of books are lost completely.  With emergence of the new technologies/software for storing/classifying/accessing and transmitting information the library management is becoming more challenging.  The operating styles of the information resource have undergone many changes in the last decade. Each institute needs to fundamentally reassess the way it plans and provides for information needs of those working within it; and place the library in meeting these needs.

An ideal librarian

I recall my interaction with a librarian, her name was Parvathy Iyer. I have never seen another librarian like
her again. Parvathy’s world was her library. She had knowledge on each subject. Her library was well stacked, books neatly kept, properly covered with plastic sheet, numbered, indexed and most importantly no dust accumulated on the books. Her library was spick and span. Parvathy read books; she would make small notes. When students would go during their exams to read in the library, Parvathy would tell them to refer particular books. She would go a step ahead and ask faculties also to refer at least three books for a subject. Parvathy used to interact with faculty members, other librarians and subject experts to gather more information on the assortment of books. Above all, she was very kind, polite and pleasing to interact with. She was an ideal librarian. If a librarian lacks reading habits, he/she is unfit for the job.         

 Make reading essential for them: Most of the academic programs are assessed on assignments that call for lots of information gathering.  The curriculum is project based. With advent of Internet, the students by logging on sites get loads of information, which can easily be cut, copied and pasted.  The students merely present the same without taking any other efforts.  Therefore, it is the task of the faculty to inculcate reading habits in the students.  The faculty can design assignments and projects based on particular books or journals; they can design the assignments in such fashion that the students will compulsorily have to read the text before making presentations.  There is a vast ocean of knowledge – the more we read, the more we discuss and the more we get ready to serve better in jobs. Getting organized and using time to read a lot are keys to succeeding academically.

What does it take to be an effective reader? 

There is a big difference between reading effectively and merely browsing through pages. A good reader establishes a relationship with the book.

How many of the following good reading habits do you have?

• You are aware of what you are reading.
• Adjust you reading strategy for different tasks.
• Can identify key points in different textbooks, journals, periodicals and magazines.
• Are continuously carrying a dictionary; making note of unfamiliar words and checking meaning of them.
• Look for key words that indicate relationship between ideas? Have read widely in your professional area for broad knowledge and current thinking.
• Can take effective notes while reading.
• Question yourself as to what you have grasped from the book and its significance to your existing knowledge base.
• Know when to stop while reading, understand when you are tired, when your mind is not absorbing further information.

Discuss your reading: it is fun to share your knowledge. The more you’re spreading your knowledge the more you receive.  Make this your regular habit.  Discuss your reading with your tutors, mentors, parents, siblings and friends.  You will realize that while discussing your reading with others some points become clearer and meaningful.  Secondly, these people can also give few more tips on your subject and suggest you some more reading tips.  Of course, one caution – discuss your reading with like minded people else all that you will get is bored looks. Explore on line resources by using effective browsers. Use on-line catalogue and literature database.  These have advantages of knowing fresh and current research going on in your subject areas and they give you meaningful insight too. While discussing your points with others, you also learn the art of explaining – thus improving your oratory.  While discussing, you learn to discuss point by point to make others understand the flow of the logical order. A recent research on this subject establishes that people who discuss their reading with others rarely forget what they have read. After you discuss your reading the text is difficult to forget.

 Strategies for developing reading skills:

• Adapt reading habit for various purposes: Start reading not just for the sake of your examinations but also on various occasions. Start reading material for various reasons e.g if you are going to participate in a singing competition, act in a dram, if you planning to for a dance party, for cooking new dishes, for remedy of a disease, for decorating your room, for gardening, if your dating somebody for many such various activities filled in your life start reading relevant text.  This will enrich your activities plus develop a habit of reading in you.
• Start keeping a reading list handy: whenever you are browsing through Internet, books, journal, magazines etc keep a notebook along side and keep making list of various reading which you would like to read later.  This habit also helps you in future when you need to make presentations, report on specific topics.
• Read selectively: start reading the introduction, author’s view, content pages, summaries etc regularly.  This gives you the key point for reading the text. Also, this develops a habit of grasping quickly whether the book or magazine is of relevance for you.    It also helps you for detailed reading.
• Read critically: question yourself many times. Who is the author, what is his/her background, what is the authors experience on the subject, how has the author presented his/her viewpoints, whether you agree with the author’s viewpoints, whether you can relate to the viewpoint presented by the author, what cultural assumptions are made in the text, you must have read something contradictory to what you are reading – evaluate it patiently. You might face some unfamiliar situation in the text again evaluate it. Take your time.
• Seek additional sources: read something extra. Read some more titles on the subject.  Additional sources will widen your knowledge on the subject.
• Analyze the main and subordinate matter: keep a notebook, dictionary, and a pen handy while reading.  Keep writing the explanations, which you find, on your questions and queries. Analyze the book with main, secondary and tertiary ideas. This gives you a practice of analyzing the main and the subordinate matter explained in the books.
• Familiarize yourself with the cultural codes: different cultures have different writing styles. A lot of social and cultural norms go into the writing by the authors as per their national standards.  Get accustomed to the cultural tactics and codes; it is fun to read various authors once you start getting used to these codes.
• Improve you reading speed: start keeping a good pace of your reading. You will develop good speed as you go about reading more and more complex and variety of text.  Read at least 10-15 words a minute. Stop in between recall what you have read.  If you don’t remember read once again and try recalling.  Do justice to your reading, in sense while you are reading – just do that, don’t receive or dial phone calls, don’t attend to the door bell, don’t keep your book aside till you feel satisfied.

 “Don’t buy books for your shelf, buy them for yourself.” Saji Ijiyemi

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