We are surrounded by water; about 70% of the earth consists of water. The rains bring water for us. We bathe in water, we wash our homes with water, we use water in gardens we use water for cleansing everything. Oceans, rivers, lakes, ponds all consist of large quantity of water. We don’t seriously think about water, we take it for granted. We drink it, we waste it but the main problem is we do not realize that water is more than just water. Water is so much more than we think. Water has ability to retain memory – called water memory.

During the 1990’s, Dr. Masaru Emoto performed a series of experiments observing the substantial effect of words, prayers, music and environment on the crystalline structure of water. Emoto is a Japanese doctor of alternative medicine and a scientist with an open mind. He has carried out worldwide water research on how it affects us – humans and our environment. Emoto, has written several researched papers volume titled “Messages from Water”, in which he has mentioned that human consciousness has an effect on the molecular structure of water. Our thoughts and words have unique magnetic code, which can interrelate with water.

In all cultures and religions water is considered sacredly important. People have adopted deeply rooted spiritual and religious values and beliefs that attach them and support them in living the way they do. From beginning of mankind water is respected and human beings believe that it has its own wisdom; that’s the reason we use water in all rituals. Water rituals play a central role in the practice of many religions.

What is water memory?

Emoto hired photographers to take pictures of water after being exposed to the different variables and subsequently frozen so that they would form crystalline structures. The results were simply remarkable. Emoto through his work has proved that water has memory; it has the ability to retain memory – called as water memory. Different parts of our body carry hidden or unexpressed feelings, it is proved that a lot of negative emotions become stored along our spine and in the backs of legs. Most of our powerful emotions such as anger and fear are stored in our back. So when we are in a bad mood, the water that we carry in our hands in a container will carry bad emotions; and when we are in a good mood, the water will carry good feelings.

Water memory challenges conventional scientific understanding of physical chemistry knowledge and is not accepted by the scientific community. The true nature of water is still unknown. Though water is the source of life, we still know very little about the fascinating properties of water and its secrets. Water hides a lot of power in it. It can help us many ways, we can release and shape it with energy of our emotions and feelings, both positive and negative.

Dr.Emoto’s experiments with water showed that the water reacts to what words we use; our words depend on our emotions. Emoto’s experiments proved that the water crystals creates either beautiful or harmonious shapes or ugly and irregular ones. We learn from Dr. Emoto that water has memory far longer than our fleeting, transitory lifetimes. Another thing to remember is that water takes back its place – we use reclamation to build bridges, towers and what not, but water takes back its place.

For centuries all religious places such as in temples, churches, mosques devotees are blessed with little water; either given to drink or sprinkled on them.  Water is used for the purpose of baptism. The water in religious places is programmed with positive thoughts and blessings. Water can be used for just about anything that you wish for. I have experienced miracles in my life: I started saying certain affirmations on success, love, health, relationship, blessings, abundance, and happiness by carrying glass of water in my hand. And, it works amazingly.

By programming, you send thoughts of focused positive energy into the water in hand; it is one of the best mediums. After all, we drink water every day and our human body is comprised of 70 percent water. The properties of water allow the thoughts to reach every cell and subatomic particle to deliver the information, because water carries vibrations of our thoughts. It is possible to transmit any message that you want at the miniscule subatomic particle level.

How to program the water memory?

  1. Get a glass of water.
  2. Sit in a comfortable position and hold the glass with both hands. Try to spread your fingers while holding it. However, do not allow your fingertips from touching the fingertips of the other hand. Hence the thumb of your left hand will be close to the thumb of your right hand but they should not touch each other.
  3. Look into the water, using it as a mental screen.
  4. State your affirmation and visualize the end result. Do this for 15 minutes. Here, you are using focused thought to communicate the pure intention that you wish the water to carry.
    5. Once you have finished, drink it.

Stay positive, stay happy by drinking lot of water and use the positivity of water for others around you. Remember water memory.



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A Professor with 15 years of teaching and 20 years industry experience. My core teaching areas are Marketing Strategy and General Management. While I am a Professor of Marketing and General Management, I have also worked as Director of few Management Institutes in Mumbai. I am a research guide in Mumbai University, SNDT University and YCMOU (Yashwantrao Chawan Maharashtra Open University, Nasik) 6 students have got their PhD degree under my guidance so far, and 11 students are registered for their PhD with me. Research is my passion, and I work on live projects from the industry. I strongly believe that the principal goal of research is to discover new knowledge, while that of teaching is to impart well-established knowledge and provide training in problem-solving. At present I am working as a Director for a Center of Excellence with an 80 years old Educational institution in Mumbai. I am a results-driven researcher, qualified with a PhD in Marketing Management from Pune University, a Post Doctoral Degree D.Litt from Mumbai University. I have authored above 100 articles and research which are published in news papers, business magazines and research journals. I have also authored two books. I am appointed as a Senate Member in Swami Ramanand Teertha Marathwada University, Nanded as the Maharashtra Governor’s nominee. Today we need greater industry-academia collaboration in research in institutes of higher education. I am confident that I will be able to facilitate the organizations with my research skills to create, integrate, and apply advancements in tricky areas. Thus, in my own way I could collaborate between industry and academia. I am curious, responsible, knowledgeable person with a scholarly approach.